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• Help Your C-Suite Get Serious About Social MediaJeffrey K. Rohrs
  MarketingProfs blogger Jeff Rohrs shares info about helping C-suites get serious about social media.
  Content
• Helping Make Medicine FriendlierTed Mininni
  MarketingProfs blogger Ted Mininni discusses the minimalist, accessible packaging style of Help Remedies.
  Advertising, Content
• Reputation Management: Not Needed Until It's NeededPaul Barsch
  MarketingProfs blogger Paul Barsch shares thoughts about the importance of risk management in today's interconnected, immediate business environment.
  Content
• Marketers Are Publishers Now. So What Do We Call Marketing?Roy Young
  Roy Young, president of MarketingProfs, discusses possible names for the new era of marketing.
  Content
• What Marketing & Sales Can Learn From SeinfeldCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo shares a lesson about communication taken from a classic episode of "Seinfeld."
  Content
• 5 Not-So-Obvious Ways to Inspire 'Web Celebs' to Back Your BrandAnn Handley
  This post is a guest post by Sam Rosen, CEO of . On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer ...
  Content
• Provide Blog-Worthy ServiceSteve Woodruff
  MarketingProfs blogger Steve Woodruff discusses the importance of businesses to provide blog-worthy service.
  Blogging, Content
• Arm Punches & War Dance: Build a Brand RitualStephen Denny
  MrketingProfs blogger Stephen Denny discusses how building brand rituals forges critical behavioral changes in our customers. Here are a few examples and an exhortation to do this on purpose.
  Content
• Companies Add Zest and Spice to Product LinesTed Mininni
  MarketingProfs blogger Ted Mininni discusses how food companies are adding bolder, spicier flavors to their product lines.
  Content
• ROI: Marketing’s Best FrienemyHelena Bouchez
  "Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure of marketing must be judged based on its return on ...
  Content
• Creating CoincidenceGavin Heaton
  In 2001, ten-year-old Laura Buxton released a helium balloon. On one side she wrote "please return to Laura Buxton", and on the other she wrote her address. Where would this ...
  Content
• 3 New Ps of Marketing... and Other Highlights of Silverpop's DCM Summit
  The three new Ps of Marketing and other highlights from Silverpop's Consumer Summit Marketing Event
  Content
• Know Your Competition, And Avoid Customer Break-UpsPaul Williams
  MarketingProfs blogger Paul Williams shares ideas for keeping your customers from straying.
  Content
• 7 Business Lessons From World Cup 2010Verónica Jarski
  MrketingProfs blogger Veronica Maria Jarski shares how business lessons can be learned form a World Cup game.
  Content
• Features or Feelings: What's Selling the iPhone 4?Ted Mininni
  MrketingProfs blogger Ted Mininni discusses the iPhone 4's obvious appeal to emotions.
  Content
• Corporations Still Care: Does Your Brand Support Causes, Too?Elaine Fogel
  MarketingProfs blogger Elaine Fogel shares the latest information from Giving USA Foundation's study of current corporate giving.
  Content
• Presentations 201: Stay Within Your Time LimitPaul Barsch
  MrketingProfs blogger Paul Barsch discusses the importance of staying within your time limit for presentations.
  Content
• Pantene Gets to the Root of the ProblemTed Mininni
  MarketingProfs blogger Ted Mininni discusses Pantene's latest major refresh and the importance of innovation.
  Branding, Content
• How About Making Customer Service More Social?CB Whittemore
  MarketingProfs blogger Christine Whittemore discusses the importance of providing good customer service.
  Content
• Why Are You Doing What You're Doing?Roy Young
  President of MarketingProfs, Roy Young, offers advice about the importance of knowing why you do the things you do.
  Content