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by Christina "CK" Kerley
Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
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by Alastair Kane
Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being a turbocharged V8 behemoth.
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by Daniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.
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by Chris Warden
Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the building blocks are all here.
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Some 182.5 million Americans watched 39.3 billion online content videos in March 2013, and the number of video ad views reached an all-time high of 13.2 billion, according to comScore Video Metrix data released this week.
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by Verónica Jarski
T help businesses manage content and determine how to set up a content team, Altimeter Group published the "Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise" report today.
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by Tom Graunke
When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or associates in a short amount of time, traditional e-learning methods just won't cut it.
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by Diego Larrea-Puemape
Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
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by Verónica Jarski
I asked the MarketingProfs Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were then illustrated and published in this slide show.
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by Christina "CK" Kerley
Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your offerings.
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by DJ Waldow
So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
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by Jason Hirthler
Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
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by Amanda DiSilvestro
Should your company have its own mobile app? It depends. Here's a quick list of reasons why companies should consider creating an app.
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by Angela Natividad
Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats on Tumblr, on youth, and on socnets that still command the most attention. And, of course, get how-to advice. Skim ...
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by Ollie Bigler
Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs are failing online.
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by Vahe Habeshian
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age.
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by Christina "CK" Kerley
The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via mobile, providing three examples of companies that are doing just that.
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by Rusty Bishop
The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage and enhance customer conversation. Here are a few basic steps you should keep in mind.
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by Verónica Jarski
Have you seen a recurring online image? Does the image make you laugh or groan? If so, you've likely spotted an internet meme. MDG Advertising studied the most viral memes of 2012 and created the following infographic analyzing what made those memes popular.
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by Christina "CK" Kerley
Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your customers' lives. Now, with mobile, you can be at the center of your customers' experiences.
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by Lenna Garibian
B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to a survey from Ascend2.
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by Verónica Jarski
How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business.
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by Angela Natividad
We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can ...
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by Tommy Walker
In the final installment of this series, we cover three mistakes: Your content doesn't tell a story; your content never leaves home; and your content never grows up.
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by Barry Feldman
Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging a wimpy little pickax and struggling mightily to break any ground.
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![Mobile Minute [Video]: Are Smart Watches a Smart Move?](https://i.marketingprofs.com/assets/images/articles/lg/mobile-minute-lg.jpg)
![You Know You're a Marketer If... [Slide Show]](https://i.marketingprofs.com/assets/images/opinions/you-know-youre-a-marketer-if-mprofs.jpg)
![TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/130412-ddp-lg.jpg)
Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study to date on the consumption of news in the digital age. more
![Dissecting Internet Memes: The Most Viral Memes of 2012 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Memes-peek.jpg)
![The Magic Behind the Curtain: Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Marketo-Automation-Journey_infographic-sneak-peek.jpg)
We've got movie trailers on Vine AND Instagram, Pinnable banners, a touching social service tale, GIFs on Google+, shareable live presentations, and customizable Flipboard magazines. And everything you need to know about Summly, new ad and Page features on Facebook, Klout for Business, and a personal assistant app you can ... more
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