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by Verónica Jarski
What can marketers expect in the new year? Here's a look at some predictions of what to expect and what to consider.
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by Grant Draper
The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.
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by Angela Natividad
It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away.
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by Steve Woodruff
Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them.
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by Verónica Jarski
We've put together a quick list of the 10 most popular blog posts of 2013 to inspire your marketing in 2014.
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by Verónica Jarski
Let's look back at the significant marketing trends and events in 2013 that may shape our marketing in 2014.
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by Angela Natividad
It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way ...
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by Cristina Pedroza
In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture
The Latino community in the United States, comprised of over 52 million individuals, is a venerable melting pot of sub-cultures and ...
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by Merlyn Gordon
What will 2014 bring for digital marketers? Here are my predictions.
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by Michael Harris
I always felt that people often make decisions emotionally, then justify them with logic, but I didn't have the proof to back up this theory—until now.
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by Apu Gupta
Why are more retailers planning to add user-generated content to their e-commerce sites in 2014? Here's a look at reasons behind the trend.
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by David Rush
You may have heard about the latest version of the Twitter mobile app, but the most overlooked change in the update is the location prompt.
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by Angela Natividad
'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video put the 'Net in holiday mode, and how Twitter and Instagram plan to beat back Snapchat. Skim for some social ...
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by John Yearout
Every publisher wants to attract big brand advertisers. It's not an easy task, but if you're willing to get your hands a little dirty, here are the six things you'll need to do to attract those brand advertisers.
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by Rachel Honig
Focus on helping your customers fulfill their needs, not on selling product. Here's a look at look at the various needs that most customers have.
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by Marian Pinera
Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
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by Dimitri Horaites
With the right tools, a little know-how, and some scrappy can-do spirit, anyone can make a holiday promotion landing page to be proud of.
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by Pawan Deshpande
Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand's credibility and potentially lead to legal issues. Here's how to do content curation right.
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by Sylvia Montgomery
In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new norm, so how can professional services reach far-away prospects? Enter content marketing.
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by Angela Natividad
Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time for International Disability Day. Skim to start winter break with social peace of mind.
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by Joe Gillespie
Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want to interact with the story, not just be exposed to it.
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by Jon Hall
Here are some specific tactics for getting more happy customers to share the good word about your business, product, or service.
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by Angela Natividad
It's holiday time, and we're action-packed with tips to up your socialising options. Check out five great Snapchat ideas from big brands, why Coca-Cola's decision not to run ads is causing a viral sensation, and simple rules for providing better social service. Skim to stay in season.
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by Emily Konouchi
Thoughtful, eye-catching animation in email has the ability to compliment a marketing message rather than distract from it. Here are three ways Emma customers have used animated GIFs to make their email campaigns pop.
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by Grant Tilus
If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target market. Google's Hangouts on Air can help you do exactly that.
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