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by Angela Natividad
Which brand "won" the social Golden Globes? Which cuddly (but dangerous!) Star Wars character is spreading behind-the-scenes set photos across socnets? Which demo is fleeing Facebook? We've got answers. You'll also score an epic Google Analytics guide, an easy new way to search for images by usage rights, and the ...
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by Ayaz Nanji
Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
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by Angela Natividad
Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's (of course!) used recreational marijuana legalization in Colorado to its advantage. Skim to sate your social munchies.
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by Anna Pfeiffer
We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, at the right time, and treating that information with care and respect.
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by Heather Wied
Is your company thinking about creating an e-book? Then first be sure to know the pros and cons of available e-book formats.
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by Aaron Everson
Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.
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by Alesia Krush
What metrics can marketers track to make sure their content strategy is headed in the right direction?
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by Russ Somers
As Instagram Video and Vine grow in popularity, marketers may be wondering which works best for connecting brands with fans. Here's a look at each one.
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by Ayaz Nanji
Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.
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by Verónica Jarski
What can marketers expect in the new year? Here's a look at some predictions of what to expect and what to consider.
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by Grant Draper
The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.
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by Angela Natividad
It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away.
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by Steve Woodruff
Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them.
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by Verónica Jarski
We've put together a quick list of the 10 most popular blog posts of 2013 to inspire your marketing in 2014.
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by Verónica Jarski
Let's look back at the significant marketing trends and events in 2013 that may shape our marketing in 2014.
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by Angela Natividad
It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way ...
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by Cristina Pedroza
In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture
The Latino community in the United States, comprised of over 52 million individuals, is a venerable melting pot of sub-cultures and ...
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by Merlyn Gordon
What will 2014 bring for digital marketers? Here are my predictions.
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by Michael Harris
I always felt that people often make decisions emotionally, then justify them with logic, but I didn't have the proof to back up this theory—until now.
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by Apu Gupta
Why are more retailers planning to add user-generated content to their e-commerce sites in 2014? Here's a look at reasons behind the trend.
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by David Rush
You may have heard about the latest version of the Twitter mobile app, but the most overlooked change in the update is the location prompt.
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by Angela Natividad
'Tis the season for future-gazing... See how banner ads are getting a social makeover. Learn which social network is tops for business, what brands topped YouTube's 2013 charts, what video put the 'Net in holiday mode, and how Twitter and Instagram plan to beat back Snapchat. Skim for some social ...
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by John Yearout
Every publisher wants to attract big brand advertisers. It's not an easy task, but if you're willing to get your hands a little dirty, here are the six things you'll need to do to attract those brand advertisers.
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by Rachel Honig
Focus on helping your customers fulfill their needs, not on selling product. Here's a look at look at the various needs that most customers have.
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by Marian Pinera
Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
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