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by TJ Waldorf
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
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by Keith Turco
AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing success. Read more.
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by Roland Deal
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more.
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by Ayaz Nanji
Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development.
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by Jon Miller
B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more.
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by Ayaz Nanji
Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research.
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by Peter Micciche
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
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by Keith Turco
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
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by Ayaz Nanji
This infographic covers tips for successfully selling to executives structured around a "STRATEGIC" model with nine "pillars."
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by Georgia Harris
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
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by Ayaz Nanji
B2B buyers are increasingly being influenced by personal decision drivers, such as how comfortable they feel with a vendor, vs. professional drivers, such as pricing, according to recent research.
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by Ayaz Nanji
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research.
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by Kerry Cunningham
Learn how B2B marketers can strategically guide buyers through the buying journey and align efforts with Sales to boost revenue. Read more.
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by Cindy Mielke
Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.
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by Ayaz Nanji
This infographic looks at five key areas to focus on when connecting with buyers: Whom you're targeting; what content they want; where they want to hear from you; when they want to hear from you; and why they typically accept meetings.
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by Tony Uphoff
Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.
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by Jim Kraus
Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.
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by Ayaz Nanji
What do B2B marketers and salespeople need from each other in order to execute successful account based marketing (ABM) strategies? To find out, researchers surveyed 400 B2B marketing and sales decision makers.
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by Michele Dobnikar
Learn how to use virtual and hybrid events for effective B2B lead generation, from engaging content to data analytics. Read more.
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by Jo Roberts
Learn how to integrate AI into your demand generation process with these seven practical steps that ensure scalable and repeatable results. Read more.
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by Ayaz Nanji
How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective.
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by Parth Mukherjee
Discover how AI is changing sales enablement and RevOps, boosting productivity and revenue in a volatile economy. Learn more.
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by Jo Roberts
When building buyer personas, all that glitters is not AI gold. At least not yet. Want the reality of AI in today's personas process? Here's what you can and can't do with AI.
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by Jo Roberts
The time for experimenting with AI for one-off tasks is over. It's time to use AI across the customer journey—and that means cross-functional collaboration to ensure impactful results. Dive deeper now.
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How can you get the best results from your webinars? The secret is to use different types of webinars at each stage of the marketing funnel, carefully curating the buyer's journey to maximize conversions.
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![The State of B2B Pipeline Growth [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241121-infographic-lg.jpg)
![45 Tips to Master the Executive Sale [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241024-infographic-lg.jpg)
![The 5Ws of Connecting Effectively With B2B Buyers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240827-infographic-lg.png)
![11 Best-Practices for Onboarding Sales Staff [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240606-infographic-lg.jpg)
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