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Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also result in more efficient ad campaigns. Read more. more![How Radio Stations Make Money [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250313-infographic-lg.jpg)
Although most radio stations get the bulk of their revenue from on-air advertisements, that's typically not their only income stream. more
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more. more
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC. more
Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more. more![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250227-infographic-lg.jpg)
"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research. more![A Guide to LinkedIn Event Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250123-infographic-lg.jpg)
This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them. more
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research. more![A Beginner's Guide to TikTok Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250109-infographic-lg.jpg)
This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager. more![Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241219-infographic-lg.jpg)
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network. more
The exit of Oracle's Moat from the market is an opportunity to challenge the traditional paradigm of ad verification and brand safety. Discover how a new approach can reshape brand safety. Read more. more![YouTube Ad Formats Explained [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241126-infographic-lg.jpg)
This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers. more
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. more
Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more. more
Discover effective strategies for optimizing Google Ads bidding to reduce wasted spend and boost campaign efficiency. Learn more. more
Most advertising decision-makers expect privacy laws will impact their ability to deliver personalized digital ads campaigns, according to recent research. more
See how brand safety and suitability frameworks can help protect your brand from harmful associations and content risks. Safeguard your brand. Read more. more
Spotify has achieved double-digital growth in its ad business over the past six quarters, according to recent research. more
What makes B2B ads effective on LinkedIn? To find out, researchers ran a series of experiments in which LinkedIn ads from B2B brands were shown to 1,773 business decision-makers. more
Explore the pitfalls of focusing on advertising reach and learn how to improve the ROI of programmatic campaigns with better targeting and real-time data. Read more. more
Discover how AI is transforming ad optimization, creative strategies, and audience targeting to deliver impactful advertising results. Find out more. more
Understand how to assess the ROI and effectiveness of your B2B influencer marketing campaigns. Learn more. more![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240829-infographic-lg.jpg)
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research. more
Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research. more
See how generative AI is reshaping the advertising creative process, from data analysis to real-time optimization. Learn more. more
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