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What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists. more
Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more. more
Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development. more
Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more. more![LinkedIn Data: How Work Is Changing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241114-infographic-lg.jpg)
The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers at LinkedIn examined a wide range of data sources. more
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more. more
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data. more
Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research. more
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more. more
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more. more
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2. more
Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more. more![The Downsides of Startup Culture [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240903-infographic-lg.jpg)
This infographic looks at what workers think the less appealing parts of startup culture are, why people say they'd never work for a startup, and how people feel about startups' prospects for success in 2024. more
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according to recent research. more
What motivates people to leave their jobs, stay at their jobs, and choose new jobs? To find out, researchers surveyed 10,000 professionals from around the world at all stages of their careers. more![The 10 US Companies Where Employee Confidence Is Highest [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240806-infographic2-lg.jpg)
Workers at NVIDIA are the most bullish about their firm's future among employees at major US companies, according to a recent analysis of 198,617 Glassdoor reviews. more
Learn why data governance is crucial for marketers to enhance customer experience, ensure compliance, and drive strategic success in marketing. Read more. more
These five actionable tips can help business leaders cultivate a people-centric company culture in the AI era. Read more. more
Most B2B marketing leaders say their teams have a moderate level of competency in using artificial intelligence applications, according to recent research from Demand Spring. more![Top 9 Defining Traits of Tomorrow's Superstar B2B Marketing Teams [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240716-infographic-lg.jpg)
This infographic looks at the nine defining traits LinkedIn researchers say will be needed for tomorrow's exceptional B2B marketing teams. more
Discover key legal and ethical considerations for using AI in marketing from expert Ruth Carter. Follow these guidelines for compliance. Read more. more
Discover how to enhance virtual event engagement and ROI by choosing the right format and the right tactics for each format. Learn more. more
Many business leaders are worried about filling open job roles and knowledge workers are increasingly looking to learn and showcase AI skills, according to recent research. more![How the B2B CMO Role Is Evolving [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240611-infographic-lg.jpg)
Chief marketing officers at B2B firms are increasingly adopting new titles and focusing on digital skills, according to recent research from LinkedIn. more![11 Best-Practices for Onboarding Sales Staff [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240606-infographic-lg.jpg)
How can you ensure that your new sales hires are set up to succeed? To find out, researchers looked at organizations that rate their sales onboarding programs as extremely or very effective. more
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