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Most B2B marketers say they plan to moderately increase their spend on marketing automation in 2025, according to recent research. more
Learn how DAM and PIM systems support a strong product content strategy by streamlining collaboration, accelerating workflows, and enhancing consistency. Read more. more
Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research. more
Digital transformation isn't just about technology—it's about using data to drive smarter decisions and business growth. Learn how to build a data-driven strategy. Read more. more
More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research. more
Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more. more
Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more. more
Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more. more![How Mobile Phones Hurt Work Productivity [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250211-infographic-lg.jpg)
What are the top ways mobile phones distract people at work? To find out, Clarify Capital surveyed 1,000 employed Americans. more
Learn how business automation enhances B2B marketing and sales by improving efficiency, personalization, and lead generation. Read more. more
Discover how servant leadership and the Yes Approach combine to inspire collaboration and empower teams for success. Read more. more
Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success. Read more. more
Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more. more
What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? To find out, researchers surveyed more than 600 marketing ops specialists. more
Discover how marketing data validation improves campaign accuracy, ensures compliance, and boosts personalization for stronger engagement and conversions. Read more. more
Researchers recently identified three key drivers of effective sales training: mentorship/coaching on a regular basis, a high-quality onboarding program, and the use of assessments to identify which skills need development. more
Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more. more![LinkedIn Data: How Work Is Changing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241114-infographic-lg.jpg)
The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers at LinkedIn examined a wide range of data sources. more
Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more. more
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data. more
Most managers (81%) say recent college graduates would benefit from workplace training in various areas, such as receiving feedback and cellphone etiquette, according to recent research. more
Learn five critical leadership tips for effectively implementing OKRs, promoting team autonomy, and driving organizational success. Read more. more
Learn how marketing agencies can optimize costs, prove ROI, and strengthen client relationships to reverse declining revenues. Read more. more
Nearly half (46%) of small business owners and marketers say they've had to cut back on expenses this year to mitigate the impact of inflation, according to recent research from Constant Contact and Ascend2. more
Learn how marketing teams can combine AI and human expertise to enhance creativity, efficiency, and marketing performance. Read more. more
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