Marketing Articles: Social Media

Access thousands of our social media online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

Building a Strong LinkedIn Profile: The Basics [Infographic]

by Ayaz Nanji

Social Media
The infographic provides advice on what to consider across six key areas of your LinkedIn profile: the photo, headline, about section, featured content section, activity section, and experience section. more
Three Priorities and Best-Practices for B2B Marketers in 2025

by Mario Peshev

Social Media
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more. more
Which AI-Driven Tactics Have Been Most Effective for Marketers?

by Ayaz Nanji

Social Media
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research. more
The Social Media Funnel Explained [Infographic]

by Ayaz Nanji

Social Media
Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel? more
Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

Social Media
Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more. more
20 Social Media Trends to Watch in 2025 [Infographic]

by Ayaz Nanji

Social Media
Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design. more
The Next Wave: Social Media Trends to Watch

by Susan Ganeshan

Social Media
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more. more
A Guide to LinkedIn Event Ads [Infographic]

by Ayaz Nanji

Social Media
This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them. more
The Stunning Amount of Data Generated Online Every Minute [Infographic]

by Ayaz Nanji

Social Media
This infographic looks at the level of data generated every minute by popular online platforms and also examines how internet access has grown globally. more
The Best Days and Times to Post on TikTok

by Ayaz Nanji

Social Media
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators. more
A Beginner's Guide to TikTok Ads [Infographic]

by Ayaz Nanji

Social Media
This infographic explores the different types of ad formats on TikTok and includes a step-by-step guide for creating a campaign in TikTok Ads Manager. more
What's In/What's Out in 2025: The Marketer's Version

by Ann Handley

Social Media
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year. more
Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]

by Ayaz Nanji

Social Media
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network. more
What Makes Social Media Content Relevant?

by Ayaz Nanji

Social Media
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States. more
How Instagram Influencers Feel About AI [Infographic]

by Ayaz Nanji

Social Media
Some 64% of Instagram influencers believe AI-generated content will lead to content overload on social media platforms, according a recent survey. more
YouTube Ad Formats Explained [Infographic]

by Ayaz Nanji

Social Media
This infographic looks at what major YouTube ad formats are, how they work, and what benefits each format delivers. more
How Decision-Makers Perceive B2B Ads on LinkedIn

by Ayaz Nanji

Social Media
Most business decision-makers say B2B ads on LinkedIn have clear messaging but lack emotional appeal, according to recent research. more
What to Do If Your Social Media Post Goes Viral [Infographic]

by Ayaz Nanji

Social Media
This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular. more
YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]

by Ayaz Nanji

Social Media
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories. more
The Influencer Content Tactics Americans Dislike Most [Infographic]

by Ayaz Nanji

Social Media
Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research. more
How to Maximize Engagement on TikTok [Infographic]

by Ayaz Nanji

Social Media
This infographic explores the key factors that influence content discovery and amplification on TikTok. more
TikTok Is Now Gen Z's Top Social Platform for Product Information

by Ayaz Nanji

Social Media
TikTok has become Gen Z's favorite social platform for getting product information as well as for consuming news, according to recent research from Sprout Social. more
How TikTok's Generative AI Features Impact B2B Marketing Strategies

by Kaveh Vahdat

Social Media
How are TikTok's generative AI tools helping B2B marketers enhance content creation, personalization, and engagement? Learn more. more
The Rise of Reddit as a Search Engine

by Ayaz Nanji

Social Media
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express. more
How Social Media Is Impacting Gen Z's Mental Health [Infographic]

by Ayaz Nanji

Social Media
Gen Zers say social media's impact on their mental health is complicated—that the platforms often spark negative emotions while also often improving their mood—according to recent research. more