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Potential clients say industry expertise is the top thing they look for when evaluating PR agencies, according to recent research. more
Learn how PR teams can tackle today's media challenges with fresh strategies, expanded content opportunities, and smart tools. Get tips to make an impact. Read more. more
Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more. more
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research. more![Seven Tips for Running a Successful PR Campaign [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241003-infographic-lg.jpg)
This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business. more![The Importance of Story Framing for PR Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240917-infographic-lg.jpg)
With the right framing—crafting a story with a message in mind—you can change narratives, highlight key themes, and build a strong brand image. more
Learn how audio storytelling on radio and podcasts enables brands to create meaningful connections with audiences and boosts engagement. Read more. more
Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more. more
Learn about the risks of AI-washing and how deceptive AI claims can mislead customers and erode market trust. Read more. more
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries. more
Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more. more
Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now. more![Four Types of PR Content Beyond Press Releases [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240507-infographic-lg.jpg)
When people think of PR, they tend to think of press releases. However, the field includes many other types of content that can help businesses convey important messaging and achieve their goals. more
Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out. more
Uncover the secrets behind Taylor Swift's PR success and transform your own brand's approach to storytelling, engagement, and consistent authenticity. Ready to elevate your brand's PR strategy? Dive in to learn more! more
Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know. more
Which tasks do PR and communications teams excel at? Which tasks are they struggling with most? To find out, researchers conducted a survey among 427 senior-level PR and comms professionals globally. more
An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do. more
Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help. more
These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them. more
Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR. more
As a PR pro, you can't rely on someone else to source genuine media contacts for you. Keeping a healthy PR email list is your responsibility. Here's how to do that. more
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation. more
When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR. more
You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them. more
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