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Catch up on select AI news and developments from the past week or so. Stay in the know. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![How to Create a Marketing Automation Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241212-infographic-lg.jpg)
A key step in creating an automation strategy is mapping each part of the customer journey to actions and automations. This infographic covers what that looks like when executed. more
Discover five ways marketing automation improves efficiency, learn how to avoid common implementation mistakes, and get tips for long-term success. Read more. more- Catch up on select AI news and developments from the past couple of weeks. Stay in the know. more
B2B marketing entrepreneur and thought leader Jon Miller provides 11 detailed, comprehensive predictions on B2B marketing in 2025 and reviews how well his 2024 predictions have panned out. Indispensable food for thought for all B2B marketing professionals. Read more. more
Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research. more
The share of media time spent online by Baby Boomers has jumped 20+ percentage points over the past decade, according to recent research. more
Learn how PMO practices streamline CRM campaigns, enhancing efficiency and engagement, and explore ways to optimize resources effectively. Read more. more
What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate? more
Rising subscription prices are challenging businesses to balance profitability with customer satisfaction. Discover strategies to manage subscription price increases effectively, balancing customer retention and revenue growth. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![The State of B2B Pipeline Growth [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241121-infographic-lg.jpg)
Many B2B marketers have been struggling with tough challenges, such as budget constraints and incomplete data, as they've tried to drive pipeline growth, according to recent research. more
Explore JPMorgan Chase CEO Jamie Dimon's views on AI, with highlights of what he gets right and key aspects he overlooks. Read now! more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers. more
Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data. more
Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research. more
Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read more. more
Learn how integrating purpose into your B2B strategy builds trust, strengthens client partnerships, and drives business growth. Read more now. more![10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241022-infographic-lg.jpg)
In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them. more
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