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  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • 7 Unique Webinar Formats You Should Try in 2025

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Are you still running webinars the same old way expecting better results? Well, it's time to give your audience more than just a basic webinar presentation by creating engaging, compelling, and fun experiences. Join us to learn how top-performing B2B marketing teams use a mix of webinar programs, formats, and content types to target different personas, achieve diverse goals, and differentiate from the competition. Sponsored by ON24.

  • Beyond Event Attendance Metrics: Capture Buying Signals With a Little Help From AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.

  • LinkedIn Data: How Work Is Changing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    The who, why, and where of work are changing. But how? And what steps are professionals taking to keep up with these shifts? To find out, researchers at LinkedIn examined a wide range of data sources.

  • Why B2B Marketers Are Investing in AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    What do B2B marketers hope to accomplish by investing in artificial intelligence solutions? Which tasks are they currently using AI for? To find out, researchers surveyed 500+ B2B marketers.

  • How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate AI. Read more.

  • The Hidden Saboteur: How Dirty Data Undermines Your B2B Marketing (And What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Dirty data costs B2B marketers budget, leads, and accuracy. Learn how to identify, clean, and prevent it from disrupting success. Read more.

  • Martech Replacement Trends in 2024

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Which types of marketing technology are replaced most often? Why do marketers decide to replace martech solutions? To find out, researchers surveyed 496 marketers from around the world.

  • What to Do If Your Social Media Post Goes Viral [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This infographic explores how to capitalize on the opportunity of one of your social media posts; becoming highly popular.

  • The Top Email Deliverability Tips You SHOULDN'T Follow (And What to Do Instead)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Email delivery problems? Today's spam filters are getting stricter—and marketers are scrambling. But a lot of the popular advice about deliverability is misguided or downright harmful to your sender reputation. In this free webinar, discover how to actually get your next email campaign into inboxes. Sponsored by Ortto.

  • Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.

  • YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.

  • Author to Author: Ann Handley Talks to Geraldine DeRuiter

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Ann Handley and award-winning author Geraldine DeRuiter discuss the joys and challenges of creativity, encourage you to take risks, and remind you of the power of the written word to connect, inspire, and transform—regardless of topic or industry.

  • B2B Marketing Trends on the Rise: Tech, Events, Intent Data, and Video

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies do they think will grow in importance? To find out, researchers conducted a survey and analyzed marketing spend data.

  • For Marketers, AI Has Changed the Game: Be Positionless or Be Extinct

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Discover the future of the "positionless" marketer in an AI-driven world, where adaptability and cross-functional skills are essential. Learn more.

  • Why Marketers Shouldn't Wait for the Perfect AI: Lessons From Apple's Delay

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Learn how AI adoption can enhance marketing efficiency, attract customers, and build market leadership. Start making AI work for you. Read more.

  • Brands & Politics: Do People Want Brands to Weigh In More?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Although people globally are torn over whether brands should weigh in on politics more, most say they have made brand choices to express their own personal politics, according to recent research.