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  • Content Marketer's Crash Course

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Join MarketingProfs from February 12 through April 16 for Content Marketer's Crash Course. Over 10 weekly sessions, you'll dig into the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). And we're recording every broadcast, so if you can't make it live, you can stream on demand.

  • MarketingProfs B2B Forum

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    B2B Forum is the ultimate destination for marketers to discover how to drive growth, elevate brand reputation, prove ROI, and stay ahead of the ever-changing marketing curve. Featuring dozens of sessions, workshops, shenanigans, and more. Are you ready to experience the magic?

  • Marketing Fundamentals

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Over four, super-sized extended weekly sessions, instructor Pam Didner will walk you through the must-know building blocks of good marketing—from market research and customer insight to positioning and messaging to marketing mix and creating a marketing plan.

  • AI for Digital Marketers

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Join MarketingProfs January 10 - March 13 for AI for Digital Marketers, the online event for marketers who want to improve their digital programs with the power of AI. Over 10 live weekly sessions, you'll learn how to harness the power of AI from experts you know and trust as they cover critical whats and how-tos—live. Plus, we're recording every broadcast, so you can stream when you want on-demand.

  • Website Optimization Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Websites

    Is your website's bounce rate higher than you'd like? Increase online conversions with a optimized website! Join three expert marketers revealing persuasive copywriting and captivating design secrets that effectively increase your website leads and sales. Sponsored by Webflow.

  • You & AI: Creating Personalized Event Experiences

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Event Marketing

    Providing unique experiences is essential to engaging attendees at B2B events. But creating personal touches at scale isn't easy—it could be a full-time job! Join us to discover how AI can help you enhance your events with personal, one-of-a-kind experiences. Sponsored by Cvent.

  • How to Build a Collaborative Marketing Workflow That Works

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Management

    Don't let inefficiencies slow down your marketing. Get a proven framework to align your marketing, sales, product, and customer success teams! When you unify workflows, you reduce bottlenecks, making your leadership more effective than ever. Sponsored by Wrike.

  • How to Get Your SMEs and Thought Leaders on Video: Coaching and Preparation

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    On-camera talent looking a bit… cringe? Videos are more important to your content marketing—and credibility—than ever. But if your talent isn't comfortable, your efforts will fall flat. A. Lee Judge gives you actionable strategies to make your SMEs and thought leaders confident and ready to clearly define your brand's messaging in front of the camera.

  • AI Meets RCS: The New Standard for Mobile Messaging Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    RCS is redefining mobile messaging, and AI is amplifying its impact. Learn how these technologies will work together for better customer engagement and messaging. Read more.

  • The Top Indicators of Marketing Vitality [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    What are the top drivers of marketing vitality—success against key performance indicators—in 2025? To find out, researchers analyzed data from a wide range of third-party sources.

  • Win B2B Mindshare Through Strategic Influencer Partnerships

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    In today's crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. Join us to explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Sponsored by Goldcast.

  • Best Practices for Creating Video With Equipment You Already Have

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Got a phone? Great—you're on your way to creating professional-quality videos! In this hands-on session, A. Lee Judge covers practical tips to produce better videos, including lighting, sound, framing, and even remote video production software. You'll also get a checklist of essential steps and affordable accessories to further increase your video quality.

  • Three Priorities and Best-Practices for B2B Marketers in 2025

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.

  • How American Workers Feel About AI in the Workplace

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most workers in the United States say that AI has made their jobs easier and they are not yet worried about AI affecting their job security, according to recent research.

  • Ask an Expert: Group Edition With Janet Driscoll Miller

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: SEO

    You've got GA4 and SEO questions... and you're not the only one asking the same thing. Catch the recording for this super-sized Ask an Expert session featuring digital marketing expert Janet Driscoll Miller for answers.

  • B2B In-Person Event Trends for 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Organizers and attendees alike expect 2025 to be a big year for in-person B2B events, according to recent research.

  • Why It's Crucial to Have Good B2B Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B marketers and salespeople know that having high-quality data is important. But why exactly does it matter so much?

  • How to Optimize Your Email Clickthrough Rates

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Email Marketing

    Maximizing email clickthrough rates requires clear CTAs, engaging copy, and strategic design. Learn key tactics to improve performance. Read more.

  • How to Improve Your Conversion Rates With Digital Accessibility

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Making your website accessible improves user experience, increases conversions, and enhances SEO. Learn five best-practices for digital accessibility. Read more.

  • Video Marketing Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

    Get the secrets to crafting professional-grade B2B marketing scripts and videos your audience loves at this Friday Forum. No need to hire an expensive videography team—just film with your phone and get your message out there. Lights, camera, action!