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Catch up on select AI news and developments from the past week or so. Stay in the know. more![Truth or Myth? What Americans Believe About AI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250306-infographic-lg.jpg)
Do Americans think artificial intelligence will take human jobs? That it could cause harm? That it's capable of creativity? To find out, researchers surveyed 800 people in the United States. more
Strong brand positioning starts with research. Discover how to analyze customer perceptions, assess competitors, and refine your brand's market position. Read more. more
Email marketing alone is not enough. Learn how to expand your strategy to other channels using a specific, gradual approach. Read more. more
Contact-level advertising enables precise targeting of decision-makers, improving engagement and measurable impact in enterprise B2B marketing. See how it can solve your challenges. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![The Incredible Scale of AI Capital Investments by Big Tech [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250220-infographic-lg.jpg)
Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis. more
CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more. more
Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Are the benefits being delivered by generative AI to enterprise companies in line with the benefits they really want from the technology? Deloitte surveyed 2,773 business leaders to find out. more
Marketers succeed when they have a clear strategy. Marketing strategy frameworks provide a route to success. Here are five to choose from. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
More than one-third of Americans are concerned that artificial intelligence may cause the end of the human race on Earth, according to YouGov research. more
What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs? What are their top influencer marketing priorities? Which B2B influencer content types are most effective? more
Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Small businesses say driving lead generation and dealing with budget constraints are the top marketing challenges they face, according to recent research. more
As we look at the year ahead, here are the key trends set to shape the social space—and actions marketers can take now to leverage those trends. Read more. more
Some 99% of businesses plan to make some changes to their martech stack in the next 12 months, according to recent research. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
Discover the balance between authenticity and AI in marketing. Learn how to integrate generative AI tools without losing the human touch in your creative work. Read more. more
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research. more
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