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- We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed. more
- Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic. more
- Marketing on the internet is no different than traditional marketing, at least that's our view. more
- Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one. more
- Learn how to think more critically about research in internet consumers by examining the latest research. more
- The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype. more
- Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating? more
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