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- Want to maximize your ROI? Then understand that it is AFTER your search is completed that the hard work begins. And know that the best relationships with agencies are true partnerships. Here are 11 suggestions from the front lines. more
- Back in the 1990s the Internet had something to say to conventional marketers: Don’t waste money on people who won’t buy from you. We called it targeting. But is targeting now considered a waste of resources? more
- Manage your advertising risk by subscribing to a tried-and-true "methodology." Learn from the successes (and mistakes) of those who have gone before you. more
- Should media buyers spread their buys more widely to give their clients a bigger bang for their buck? Heck yes...according to our experience! more
- The line between marketing and advertising is fuzzy to begin with. Ask 20 experts what the difference between the two is, and you'll get 20 different answers. So what's the right answer? more
- Glamorous or not, a lot of money is spent on trade advertising. And a lot of it is wasted. more
- Over the years, celebrity endorsers have been involved in many different kinds of scandals, including illegal drug use, shoplifting, steroid use, posing in the nude, and being stabbed. What's a company to do? more
- During tough times, should you continue advertising? Is it smart? Do your customers want to hear from you? Can you afford to keep talking? more
- A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs? more
- With sex, first you have to decide whether you want to do it. And if so, how far you want to go. more
- How do you go back to selling cars, clothes and computers after the attacks on America? more
- Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much? more
- We usually think about words and pictures to help drive sales. What about color, sound and other things that can also be used? We'll tell you what research has revealed. more
- Internet advertising and banner ads are in the news these days. Here's an article we ran last year that gives our opinion on this hot topic. more
- Marketing on the internet is no different than traditional marketing, at least that's our view. more
- Everyone says Michael Dell is a Visionary. But what is a visionary? In this SoapBox, we argue that Dell is great at implementation, but the marketing strategy is an old one. more
- Learn how to think more critically about research in internet consumers by examining the latest research. more
- The Super Bowl in 2000 was the beginning of a flood of dot.com ads. Everyone was looking for a smash. But we were looking at them from a marketing-oriented way. Again, let's get past the hype. more
- Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating? more
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