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- If you don’t get this right, you can just forget about everything else: Your advertising will fail miserably if you don’t have something good to say. more
- Products and ads often fail for the same reason—failure to pre-empt resistance. more
- It takes something special to make your ad cut through the clutter. more
- With Internet technology, are we any closer to knowing which of our advertising is effective and which is not? Also this week: How can we measure the effectiveness of a Web site? more
- t might seem silly to think that being number one can actually be dangerous to the health of our businesses. more
- e received lots of comments about our recent article , “Fresh Eye for the Marketing Guy.” Many of you asked for examples of who is doing it “right.” more
- What's next for radio? And why should marketers pay attention? more
- effectively build a brand today, you need PR. more
- n effective headline is the most important aspect of any successful print ad. more
- The value of a promotional campaign does not have to start and end with sales. Identify the "hot spots" on your site and set up a tracking system. more
- The essence of branding is not an ad, logo, corporate identity, Web site, or brochure. Instead, the essence of branding is leaving the desired emotional imprint in the heart and mind of the consumer. more
- One of the many options available to promote a Web site on search engines is “paid inclusion.” more
- Most marketing strategy is misguided. It’s not so much because the strategy’s not good, but because the strategists don’t drive their marketing strategy to Echo Point. more
- hael doesn't think it’s fair to criticize advertising campaigns—picking apart someone else’s hard work is for non-achievers. But today, he's compelled to make an exception. more
- o you really want your business associated with shallow, self-centered, rude and crass envy? Surely there is a better way. more
- The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading? more
- What's an advertiser to do when the most affluent customers aren't compelled to watch TV commercials and are, in fact, actively avoiding them? more
- It's true that creativity and innovation often arise from unexpected and unconventional thinking. But not always. more
- Do you want to win one of the most prestigious and visible awards in marketing? Here's a roapmap to victory. more
- Marketers are finally beginning to understand how people use the Internet and are creating programs that synch up with their online habits. more
- This past fall, the Yahoo portal changed the way it delivers search results. So what's now the value of a listing in the Yahoo directory? Here are the pros and cons. more
- The clock is ticking: Now IS NOT the time to start trying to do things like setting up an affiliate program or optimizing your search engine rankings. Instead, what many online businesses need right now are some quick and easy ways to get their sites ready for the holidays. more
- The economic downturn of the past two years has put marketers on the defensive. As budgets have been reduced and reduced again, marketers have stepped up efforts to find the Holy Grail of marketing--the formula, the software, even the general rule of thumb that enables marketers to measure the effectiveness ... more
- Want to maximize your ROI? Then understand that it is AFTER your search is completed that the hard work begins. And know that the best relationships with agencies are true partnerships. Here are 11 suggestions from the front lines. more
- Back in the 1990s the Internet had something to say to conventional marketers: Don’t waste money on people who won’t buy from you. We called it targeting. But is targeting now considered a waste of resources? more
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