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by Bob Oord
B2B marketers have long assumed that business decisions are based primarily on rational motivations—and that emotion is exclusively B2C territory. But it's become increasingly apparent that emotion plays an important role in B2B as well.
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by Jules Tompkins
When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.
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by Ayaz Nanji
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.
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by Ayaz Nanji
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.
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by Brett Bernstein
Social media isn't just for collecting likes and follows: It can help you increase sales—when it's used right.
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by Laura Forer
The first 90 days of a sales job is a crucial time to set up salespeople for success. See how to onboard your new sales hires and give them the confidence and knowledge they need to start selling successfully.
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by Ayaz Nanji
B2B marketers say email is the most effective demand generation channel for both sparking early-stage engagement and driving later-stage conversions, according to recent research from Demand Gen Report.
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by Laura Forer
If your marketing and sales teams still aren't quite aligned, you're not alone—but you could be behind the competition. Check out these top three challenges to alignment and see how your organization compares.
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by Laura Forer
"Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help Sales and Marketing teams become aligned in 2018.
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by David Ratcliff
A lot of ABM and sales-enablement vendors talk about how companies can use technology to scale customer contact. Despite the promises about futuristic things like artificial intelligence, you'd be paying to fail if you don't take the human touch into account.
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by Ashley Faus
Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation?
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by Markus Linder
Generating qualified leads remains a top challenge for B2B marketers. Here's how you can address three key B2B buying trends to earn buyers' attention and trust—and improve the quality of your lead generation.
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Deciding where to focus your marketing and sales efforts in the coming year can be hard. So we reached out to experts, practitioners, and analysts and asked a simple question: How are you positioning your sales and marketing teams for success in 2018?
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by Ayaz Nanji
Most B2B decision-makers expect e-commerce to drive business growth in the coming years, according to recent research from CloudCraze.
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by Laura Forer
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence.
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by Laura Forer
Pow! Bam! Knock those sales goals down next year! An infographic by the RAIN Group Center for Sales Training offers nine ways to be a sales hero in 2018.
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by Bonnie Halper
With the year quickly coming to a close, many companies are looking to ramp up their sales efforts to hit or exceed their projected numbers for the year. These six platforms can help B2B sales departments close out the year strong.
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by Ayaz Nanji
Two-thirds of B2B agency marketers say their firm is using an account-based marketing (ABM) approach, according to recent research from Demandbase.
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by Ida Morris
Instead of targeting just the C-suite, today's B2B marketers must target groups of buyers and influencers who range from junior procurement specialists in their 20s to senior executives in their 50s and 60s.
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by Melissa Williams
You worry that members of your sales team are not following the right messaging guidelines in their cold outreach to prospects. The solution: you give them email templates proven to work.
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by Rohan Ayyar
At the end of the day, lead generation is B2B marketing's primary task. It is also the trickiest. Getting disconnected from what customers want happens a lot more and faster than you think.
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by Prerna Katyal
This article provides a tool for B2B marketers—the "event effectiveness matrix"—to evaluate events and choose the one with highest lead-generation potential.
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by Shira Abel
In a world of mass emails and stimulus overload, personalization has become critical to B2B marketing. Buyers are becoming harder to identify and increasingly like consumers: They want personalized outreach and one-to-one interaction...
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by Ayaz Nanji
Most B2B buyers say the marketing and sales communications they receive from brands have improved over the past few years, according to recent research from Dun & Bradstreet.
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by Mark Kao
The right booth space and location on the exhibit floor are vital for maximizing event ROI. The location selection process, however, can be complicated. So here, in a handy guide, are all the important factors you need to take into account.
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![The State of Sales Content ROI [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200318-ddp-lg.jpg)
![The First 90 Days: Onboard Sales Reps for Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180301-infographic-lg.jpg)
![The Top Three Reasons Sales and Marketing Alignment Is Off [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180212-infographic-lg.jpg)
![Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180129-infographic-lg.jpg)
![The Right Content at Your Events Makes All the Difference [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171204-infographic-lg.jpg)
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence. more![Nine Ways to Crush Your Sales Goals in 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171201-infographic-lg.jpg)
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