Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius.
more
by Victoria DeRosa
Customers buy on convenience—because they want to make their job or their life easier. Automatic renewals are as easy as it gets. And from a business standpoint, it guarantees repeat business—the lifeblood of well-run organizations.
more
by Laura Forer
A great B2B event experience continues even after the attendees have left. Here are 20 post-event tips for ensuring a stellar attendee experience—and future event success.
more
by Alex Moscow
Why are case studies so useful in sales and marketing? Because they can trigger the underlying emotional drivers of buyer behavior. So here are five ways you can apply psychology to supercharge case studies—and content, in general.
more
by Ayaz Nanji
Most sales emails sent by businesses are never opened by their intended recipients, according to recent research from HubSpot.
more
by Ayaz Nanji
High-growth companies are more likely than lower-growth firms to use account-based sales approaches, focus on cold-calling, and employ tech-savvy salespeople, according to recent research from DiscoverOrg.
more
by Lisa Bennett
Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.
more
by Laura Forer
The retail shipping process isn't always smooth, and a bad delivery experience can prevent customers from becoming repeat purchasers. But marketers can take steps to improve the delivery and shipping experiences and keep customers coming back.
more
by Lucy Jones
What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads?
more
by Mike Weimar
We know a good tradeshow display when we see one: It's usually the booth attracting a ton of visitors and leads. Sure, success depends on more than just display design, but design helps you stand out in a sea of exhibitors.
more
by Barry Feldman
Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.
more
by Keith Jones
Once Marketing hands off leads to Sales, it's often assumed the marketer's job is done. But to close sales, Marketing and Sales must be in alignment during the entire buyer's journey.
more
by Ayaz Nanji
Two-thirds of B2B marketers say they are conducting content-enabled campaigns—digital campaigns in which content is the primary value offer rather than a product/service—according to recent research from SnapApp and Demand Gen Report.
more
by Scott Salkin
Could a network of partners be your ticket to accelerated growth and market expansion? If so, where do you start? How do you build a solid partner ecosystem and ensure it's functioning as it should?
more
by Ray Kingman
As marketing moves toward personalization (a trend made inevitable by mobile), it's clear that behavior isn't the Holy Grail many thought it was. After all, isn't it much more valuable to know who your customers are, rather than draw inferences from behavior?
more
by Cassie Nelson
Here's an overview of the three main steps, along with a few quick tips, for creating your next successful webinar.
more
by Jenn Horowitz
More isn't always better. Large call volume could be the result of telecom spam and fraud, faulty routing, or an inefficient marketing strategy that's eating into your ROI.
more
by Jignesh Shah
Don't spam your contact database with generic holiday email greetings; they will be ignored, your time will have been wasted, and your brand will lose credibility. Instead, make your efforts count. Here's how.
more
by Jon Miller
Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want to do business with. An added benefit: total sales and marketing alignment.
more
by Jenny Beightol
Traffic, acquisition, and sales have been critical priorities for marketers. Yet customer retention also plays a key role, though it is often neglected. Consider these marketing and retention trends and ideas as you finalize plans for the coming year.
more
by Vahe Habeshian
In their lead generation efforts, successful B2B marketers use a combination of platforms and channels in their marketing mix to engage and influence prospects and convert them to buyers.
more
by Dan Stelter
What really motivates buyers to act? When using content, many B2B companies struggle to engage buyers. Here are eight engagement tactics that work, according to research, but marketers use them too infrequently.
more
by Marcus Schaller
At what point does a buyer persona mutate from a useful marketing tool into a meaningless collection of bullet points, stock headshots, and random guesses? Here's what we really need to know about our prospects to motivate them to respond.
more
by Verónica Jarski
Consumers have high expectations of retailers during this holiday season. Here's a look at what they want and ideas for meeting their expectations.
more
by Harsh Jawharkar
The step of the customer journey between the purchase and the delivery of a product is incredibly valuable. It's the New Moment of Truth, a critical touchpoint that can make or break a customer's loyalty.
more
![20 Steps to Take After Your B2B Event to Ensure Future Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170215-infographic-lg.jpg)
![The 2016 Retail Holiday Delivery Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170123-infographic-lg.jpg)
![Media Channels the Brightest B2B Marketers Use to Drive Leads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161112-infographic-lg.jpg)
![Unwrapping the 2016 Holiday Shopping Experience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/161105-unwrapping-the-holiday-shopper-infographic-lg.jpg)
MarketingProfs uses single