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by Leigh Hankin
Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
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by Khalid Saleh
After all the effort you put into optimizing your e-commerce pages, it is truly disheartening to see two-thirds of your potential customers abandon their online shopping carts. But you can take these concrete steps to fix that problem.
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by Brian Rigney
Marketers today are measuring not just quantity of visits but also attention from customers. Here are some recent stats about consumer attention and suggestions for measuring it.
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by Verónica Jarski
About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it.
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by Sean Gordon
Salespeople and marketers need to make sure their emails cut through the noise of a busy inbox. These tips will help you craft emails that encourage opens, generate interest, and garner response.
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by Matthew Turner
We receive thousands of marketing messages each day, so we don't trust marketers' emails or TV commercials or Internet ads. But people trust people who take the time to share stories and prove they're authentic.
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by Tom Whatley
Creating content in linear progression won't work for Sales: During the decision-making process, prospects have varying challenges and objections that Sales needs to overcome to convince prospects to take the next step.
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by Lily Smirnova
You now have to capture your readers' attention at the earliest stage of their journey with your company. If you don't, you may never connect. So how can your marketing collateral grab their attention?
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by Dave Hochman
Developing B2B case studies is not without its challenges, but those who do it well can reap serious rewards—including reduced sales cycles, market share growth, and increased visibility among key stakeholders.
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by Sangram Vajre
How can you engage buyers wherever they are in the selling process while reaching all of the important decision-makers—without being intrusive? Account-based marketing (ABM) to the rescue.
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by Jay Stampfl
Some companies manage their search engine marketing campaigns and their Google Shopping campaigns separately. But it makes sense for them to run together. Here's why.
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by Mollie Spilman
Mobile "buy" buttons are a hot trend. Companies are beginning to understand its huge benefits for marketers and customers.
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by Ayaz Nanji
What are the most popular sales and marketing customer relationship management (CRM) software products on the market?
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by Dave McMullen
Beacons detect nearby smartphones and send the ads, coupons, and customized information to give clients a personalized experience. That's a win-win for customers and businesses.
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by Damon Waldron
Sales and Marketing misalignment not only saps marketing ROI but also slows pipeline growth, drags down conversion rates, and contributes to slow growth—or even loss—in revenue. But you can fix it.
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by Irv Shapiro
Too many e-commerce businesses are ignoring online shopping's shift from desktop to mobile. Are you? If so, these tips can help you craft better mobile shopping experiences for your customers.
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by Kristina Wallender
Four technologies are driving live-event marketering: social, mobile, analytics, and the Cloud (SMAC), providing new ways to know your fans, reach them at the right time via the right channel, and measure results to ensure you spend precious marketing dollars wisely.
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by Charlie Davies
How can businesses use location to increase conversions and sales?
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by Verónica Jarski
Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.
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by Matt Spaulding
Delivering a great presentation is not only hard but also critically important to your business. If done correctly, a presentation often means the difference between getting that new customer or wondering what went wrong.
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by Jawad Khan
Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course.
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by Lisa Shepherd
The traditional sales funnel no longer applies to the reality of the buying process. Today's buyers carom between stages like a ball in a pinball machine.
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by Glenn Gow
These days, many business buyers have already made a decision about what they're going to buy even before talking to a vendor. Sales needs to adapt to be on an equal footing with buyers. Luckily, Marketing can help Sales do just that.
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by Ayaz Nanji
Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.
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by Steve Hoffman
Success stories (case studies) are a crucial part of the marketing process, especially when complex business issues and solutions are involved. These tips will help you write successful success stories.
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![Cure Your Shopping Cart Abandonment Issues [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150926-shopping-cart-infographic-lg.jpg)
![What Global Opportunities for Online Retailers Look Like in 2015 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150818-global-ecommerce-infographic-lg.jpg)
![How Marketing Can Contribute to Revenue Generation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150730-Money-Graph-lg.jpg)
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