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by Mark Yeager
Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?
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by Lawson Abinanti
Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.
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by Giles House
Customers aren't that impressed when you address them by name in emails. What does delight them is being understood.
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by Phil Gerbyshak
You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and sales tactics.
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by Matt Voda
Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel—and the bottom line.
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by Ayaz Nanji
Salespeople say their top 3 prospecting challenges this year are getting appointments with potential buyers/clients, identifying sales triggers, and creating a targeted lead strategy, according to a recent report from Richardson.
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by Verónica Jarski
Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.
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by Verónica Jarski
A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.
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by Ayaz Nanji
Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions.
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by Françoise Henderson
Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.
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by Daniel Maurer
Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and able to generate a high ROI for your event marketing.
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by Josh Haynam
Generating leads is a huge part of our job as marketers. And even though content marketing has become vital for capturing leads, creating content that actually converts is a constant struggle. That's where quizzes come in.
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by Ayaz Nanji
Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report from IBM.
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by Liesha Petrovich
Here are three of the biggest shopping cart turnoffs that can kill your e-commerce sales—and some easy solutions to keep customers engaged throughout the checkout process.
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by Peter Symonds
From renting floor space to designing and building your booth, tradeshow costs can quickly add up—into a five-figure sum. Which is why it's essential to also measure how much you earn as a result of the event.
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by Ryan Johnson
B2B marketing and B2B customer journeys are becoming more like their B2C counterparts. Here's how they're changing.
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by Verónica Jarski
Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.
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by Verónica Jarski
Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why.
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by Mike Saldi
Maximizing the lifetime value of your customers is central to maximizing the value of your business. Companies sink or swim based on their ability to retain customers.
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by Verónica Jarski
Do you know the seven components of lead generation? Here's a look at each one, its purpose, and benefits.
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by Rob Murphy
Your booth's location at a tradeshow can be either beneficial or harmful. Here's how to make sure you're prepared to select the best location possible for your company's both.
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by Vinay Bhagat
Online reviews appear in search results when people are evaluating your product or service, and professionals regularly frequent review sites when searching for solutions.
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by Lisa Calhoun
A perceived lack of credibility is one of the silent killers of great sales opportunities, since big potential clients are famously risk-averse. If you don't have great coverage—and therefore credibility—those potential clients won't ink deals with you.
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by Eric Holmen
As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...
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by Tim Riesterer
Want to improve your company's sales performance? Then make sure your sales reps are having these conversations during each stage of the buying cycle.
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