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by Art Zabalov
Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer acquisition channels.
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by Jeff Sierra
With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.
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by Verónica Jarski
Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.
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by Pawan Deshpande
Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job.
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by Timothy Carter
You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
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by Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!
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by Verónica Jarski
Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
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by Ayaz Nanji
Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.
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by Josh Knauer
How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?
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by Jeff Sierra
To create a culture of innovation at your company, first make sure it has these crucial organizational traits.
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by Christopher Faust
We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned.
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by Tom Caporaso
Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping fee.
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by Tom Whatley
For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust.
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by Kyle Henderson
Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers.
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by Mark Yeager
Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?
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by Lawson Abinanti
Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.
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by Giles House
Customers aren't that impressed when you address them by name in emails. What does delight them is being understood.
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by Phil Gerbyshak
You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and sales tactics.
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by Matt Voda
Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel—and the bottom line.
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by Ayaz Nanji
Salespeople say their top 3 prospecting challenges this year are getting appointments with potential buyers/clients, identifying sales triggers, and creating a targeted lead strategy, according to a recent report from Richardson.
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by Verónica Jarski
Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.
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by Verónica Jarski
A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.
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by Ayaz Nanji
Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions.
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by Françoise Henderson
Many companies are using inbound marketing in their home markets. The good news is that globalizing your inbound marketing is more a matter of localizing existing content than creating it from scratch. Here's what you need.
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by Daniel Maurer
Keep these six items in mind as you go through the event-planning process; they will help you make sure you and your stakeholders are prepared for the tasks ahead and able to generate a high ROI for your event marketing.
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![Seven Tips for Effective Digital Coupon Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150421-seven-tips-for-digital-coupons-infographic-lg.jpg)
![How a Lead Becomes a Customer [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150418-how-a-lead-becomes-a-customer-infographic-lg.jpg)
![The State of B2B Sales Messaging [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/170415-ddp-lg.jpg)
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