Marketing Articles: Sales

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How Are B2B Marketers Scoring Leads? [Infographic]

by Verónica Jarski

Sales
Get the scoop on B2B marketers' lead-scoring criteria and behaviors. more
The Most Effective B2B Lead Generation Tactics

by Ayaz Nanji

Sales
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. more
Four Metrics to Track During Your Next Virtual Event

by Eric Vidal

Sales
Attendance alone does not determine an event's success, especially an online event's. Here are four types of metrics to help you measure overall effectiveness and success before, during, and after your next virtual event. more
Four Ways Service Companies Can Convert More Customers via Email

by Daniel Faggella

Sales
Service marketers—and others—can drive conversions using email with unique calls to action that grab attention in different ways and help turn an opt-in into an appointment. more
Taking Your E-Commerce Business Global: Seven Localization Techniques With Commercial Impact

by Liam Curley

Sales
At launch, few e-commerce sites intend to become a global business, but they soon start to receive inquiries and sales from abroad. With a bit of preparation, you can become a multinational retailer. more
Five Native Advertising Horror Stories Debunked

by Maria Shinkevich

Sales
Heard the recent hysteria surrounding native advertising? Most of the rumors are mistruths and misconceptions. more
Are Demand Generation and Sales Teams Aligned? [Infographic]

by Ayaz Nanji

Sales
Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions. more
Hit a Home Run With Your A-B Testing [Infographic]

by Verónica Jarski

Sales
A/B testing can help you boost your conversion rates. Here's how. more
How to Align Your Company's Sales and Marketing Efforts in Eight Steps

by Matt Close, Maureen Blandford

Sales
By nurturing appreciation for and creating expectations of each function's role, an organization can evolve into an aligned sales and marketing model. more
Why Product-Centric Marketing Videos Alone Don't Support the Buyer's Journey

by Bruce McKenzie

Sales
Creating a marketing video? Don't focus solely on the product. Product-centric videos often derail a prospect from the buyer's journey. more
Big Data Is Shaking Up Old-School Affiliate Marketing

by Per Pettersen

Sales
Big Data is changing affiliate marketing—for the better. more
Presentations Gone Wrong: Five Rules for Avoiding a Really Bad Presentation

by Pooja Lohana

Sales
We've all heard presenters who apparently forgot that a tool such as PowerPoint is just a medium for re-enforcing what they have to say. Instead, text-laden slides take center stage—a classic (and costly) mistake. more
2014 B2B Forum: A Sampling of Session Recaps

by Dan Gorgone

Sales
Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom Webster... and many, many others. more
Three Ways You Can Demonstrate Your Value to Customers

by Christopher Faust, Tom Pisello

Sales
Sales reps fail to make quotas when they struggle to communicate value to their customers. Are you articulating your value to customers? more
Three Reasons for Retailers to Focus on Personalization

by Rita Brogley

Sales
The personalization that came with in-store sales is disappearing as customers are going digital. Here's why retailers need to bring personalization back. more
The Most Used (and Liked) Marketing Tactics by Local Affiliates

by Ayaz Nanji

Sales
Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle. more
Marketing and Sales Must Work Together to Engage Their Tech-Savvy Customers

by Sharmin Kent

Sales
Sales and Market may clash over how to communicate with mobile customers, but to be successful, Sales and Marketing must learn to work together. more
Five Steps to Creating a Video Marketing Strategy

by Michael Litt

Sales
Whether you're new to using video to support your marketing program or you've been doing it for years, you won't find the success you seek unless you set a strategy to guide your activity. more
Want to Create a Painless Prospecting Platform? You Need These Three Things

by Tom Martin

Sales
Creating a painless prospecting platform helps you to increase repeat interactions with prospects—and win sales. more
How to Personalize Event Experiences by Using Data

by Matthew Wainwright

Sales
Event marketers can use data to plan more personalized events that appeal to attendees, boosting attendee satisfaction and retention, customer relationships, and return on event investment. more
It's Now Possible to Call From Your Wrist. Marketers, Are You Keeping Up?

by Eric Holmen

Sales
Inbound phone calls convert at up to 10-15 times the rate of traditional Web clicks. Meanwhile, Apple, Google, Twitter, and Amazon recently released products or features that merge calls with multiscreen experiences. Here are five steps to help you deal with what's coming. more
The Marketer's Secret Weapon: Web Contextualization

by Paige O'Neill

Sales
Uncovering contextual clues hidden within customer data can help you deliver experiences your customers want. more
The Anatomy of a Perfect Event [Infographic]

by Verónica Jarski

Sales
Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success. more
E-Commerce Goes Global [Infographic]

by Verónica Jarski

Sales
The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets. more
How Social Media Advertising Affects Sales

by Ayaz Nanji

Sales
The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. more