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by Tim McMullen
Don't take down those back-to-school signs just yet, there's still work to be done. By scoping out styles before buying, Generation Z has stretched the back-to-school season weeks past its traditional stopping point.
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by Ayaz Nanji
Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media.
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by Peter Symonds
This handy guide breaks down the costs associated with exhibiting, from basic (stands and booths) to the cost of travel, day-of expenses, and entertainment of prospective clients and customers.
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by Verónica Jarski
Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
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by Michael Harris
Most customers feel that salespeople focus too much on their products. However, customers stories are what greatly influence customers' purchasing decisions.
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by Mimi Miles
These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
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by Jim Robinson
Technology paired with changing consumer behavior is transforming affiliate marketing and creating opportunities for marketers to target consumers more precisely.
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by Ayaz Nanji
Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad.
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by Joe Lucas
Improve your marketing and turn leads into customers by focusing on the following three types of data.
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by Kurt Andersen
Every department at a company is responsible for realizing an increase in revenue year over year. Revenue generation does not exist in a bubble. That is why I believe in and advocate a sales-first strategy at companies.
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by Kim Ann King
Having just completed a 60-day marketing automation implementation process, I want to share some lessons learned.
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by Glenn Gow
The writing is on the wall: Either demonstrate how Marketing will contribute to the company's top-line revenue growth... or be prepared to change careers.
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by Verónica Jarski
How much do design, site speed, and product reviews affect checkout behavior? More than you might think! Find out more about online shoppers' habits and stats in the following infographic.
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by Dan Ziman
Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them.
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by Joe Collins
To increase your chances of winning a sale, spark your prospect's curiosity. Here's a look at seven things that can inspire prospects to learn more about your business.
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by Jeannette de Beauvoir
If you can constantly create content that adds value to the lives of your audience, then prospects and customers alike will see you as their first—and best—resource.
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by Hillary Wilmoth
Here are five things Amazon is doing that your business isn't—and five things you can do that Amazon doesn't.
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by You Mon Tsang
Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
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by Paul Gustafson
Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors an effective sales funnel.
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by Verónica Jarski
Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
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by Steve Peterson
To avoid having your tradeshow exhibit become a tradeshow apocalypse, don't make these this four fatal tradeshow exhibiting mistakes.
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by Verónica Jarski
Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
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by Laura Patterson, Julie Schwartz
Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing and ITSMA Marketing Performance Management Survey.
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by Eric Vidal
A video conference is an excellent way to communicate information to clients and colleagues—as quickly and efficiently as possible. But people sometimes forget they’re professional events... leading to embarrassing and unprofessional gaffes.
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by Kelly Edwards
Merely hoping your exhibition goes well is much different from planning everything down to the last detail. So here's a "Quick, Easy-to-Remember Exhibition-Planning Checklist" to make sure your effort pays off.
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![How Product Packaging Affects Buying Decisions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/product-packaging-peek.jpg)
![Consumer Psychology and the E-Commerce Checkout [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/consumer-psychology-and-ecommerce-checkouts-infographic-peek.jpg)
![Six Benefits of Using a Subscription Model for Your Business [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/subscription-success-peek.jpg)
![The Science of B2B Online Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/the-science-of-b2b-online-marketing-infographic-circle-s-studio-peek.jpg)
![What Separates 'A' Marketers From the Rest of the Pack? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/140614-itsma-vem-mpm-study-peek.jpg)
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