Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
more
by Ayaz Nanji
Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group.
more
by Marc Kiven
Consumers are taking a circuitous path to purchase, and getting to know them in a single channel is not good enough. You must know them at every point of interaction.
more
by Yad Bhatti
Preparing for presentations is tough, tedious, and time-consuming, and the cardinal rule once you're in the room is to engage those in your audience—not put them to sleep. These seven tips should help.
more
by Matt Kates
Brands looking to launch referral programs or fine-tune their current efforts must embrace best-practices that help guide audiences through three distinct phases of engagement.
more
by Amy Finn
Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does.
more
by Kristina Jaramillo
A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.
more
by Christopher Lester
By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line.
more
by Andrew Davies
Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining a cost center.
more
by Brian Burkhart
Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
more
by Barry Feldman
There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
more
by Art Zabalov
Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer acquisition channels.
more
by Jeff Sierra
With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.
more
by Verónica Jarski
Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.
more
by Pawan Deshpande
Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job.
more
by Timothy Carter
You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
more
by Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!
more
by Verónica Jarski
Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
more
by Ayaz Nanji
Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.
more
by Josh Knauer
How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?
more
by Jeff Sierra
To create a culture of innovation at your company, first make sure it has these crucial organizational traits.
more
by Christopher Faust
We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned.
more
by Tom Caporaso
Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping fee.
more
by Tom Whatley
For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust.
more
by Kyle Henderson
Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers.
more
![Eight Powerful SlideShare Features You May Not Be Using [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150630-Close-up-of-businessman-hand-lg.jpg)
![How to Create Buyer Personas [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150623-buyer-personas-infographic-lg.jpg)
![How to Reinvent Your Marketing for This Century [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15062-reinventing-brand-infographic-lg.jpg)
MarketingProfs uses single