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by Amy Finn
Consumers don't merely want online purchases to arrive quickly; they also want brand recognition—which means creative presentations of packaging. If your brand doesn't provide it, customers will purchase from one that does.
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by Kristina Jaramillo
A LinkedIn marketing or selling strategy is the difference between a B2B sales or marketing team that drives consistent revenue opportunities and one that just has lots of connections it does not engage with.
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by Christopher Lester
By using what is known about neuroscience, emotion, and human behavior, marketers can make small but strategic changes to their CTAs that drive more sales, make new connections, and boost their company's bottom line.
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by Andrew Davies
Eager to prove its worth, Marketing is moving down the sales funnel, and some marketers are assuming sales enablement roles. Now's the time to become a cost-saver rather than remaining a cost center.
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by Brian Burkhart
Believe it or not, the Declaration of Independence follows a simple formula dating back thousands of years to one of the original thought leaders about the art of persuasion: Aristotle.
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by Barry Feldman
There are a ton of reasons that top brands—and small companies—are active on SlideShare: It provides an enormous opportunity for any content marketer.
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by Art Zabalov
Whether you're an already-established business or you're just starting out, customer feedback can serve directly as a tool for customer acquisition and, indirectly, as a tool to boost other customer acquisition channels.
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by Jeff Sierra
With all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and some ideas for how to avoid them.
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by Verónica Jarski
Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.
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by Pawan Deshpande
Many marketers are more comfortable with words than with numbers, but if you're willing to run a few equations, you might gain tremendous insights into the success of your content. And, more important, you'll probably be more likely to keep your job.
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by Timothy Carter
You need a solid strategy to stage a successful tradeshow exhibit. You're competing for space, attention, and sales, so you can't get lazy with any part of your tradeshow planning.
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by Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!
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by Verónica Jarski
Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
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by Ayaz Nanji
Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.
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by Josh Knauer
How well data and research are integrated into a presentation or pitch can make or break it. But not every marketer is a natural-born data geek. How can you work staid data points into a compelling presentation?
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by Jeff Sierra
To create a culture of innovation at your company, first make sure it has these crucial organizational traits.
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by Christopher Faust
We recently surveyed sales leaders from different industries about their sales teams' challenges. Here are the top three mentioned.
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by Tom Caporaso
Returning an online purchase is more difficult and time-consuming than returning an item to a brick-and-mortar store. And the cost to the online retailer is more than just a shipping fee.
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by Tom Whatley
For many B2B marketers, getting in front of senior decision-makers is tough to do. So how can you get the C-suite to hear your marketing message? These five elements will position your marketing in a way that builds trust.
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by Kyle Henderson
Use qualitative research during the persona-building process for more accurate, realistic portraits of target customers.
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by Mark Yeager
Companies and marketers are wasting time and resources on creating sales materials that are not what sales teams need. What can be done to give Sales effective tools it can actually use?
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by Lawson Abinanti
Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do.
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by Giles House
Customers aren't that impressed when you address them by name in emails. What does delight them is being understood.
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by Phil Gerbyshak
You've heard of growth hacks... Here are five marketing hacks. They don't take a ton of budget, but they have a huge impact on your content creation, customer relations, and sales tactics.
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by Matt Voda
Enterprise marketers can no longer view marketing performance merely by channel-specific metrics. They now must understand how each channel and ad contributes to the funnel—and the bottom line.
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