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by Jeff Seacrist
The more you know about how customers engage with your digital properties, the better you can align what you're selling with what they're interested in. That's where first-party data comes in.
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by Kurt Anagnostopoulos
Many different options for attribution modeling exist, but the following five command the most attention or offer the most promise.
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by Neil Rosen
We all know that a steady stream of leads is essential to keeping a business afloat. But coming up with original and effective ways to attract and convert qualified leads is easier said than done.
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by Ariel Carron
During the holidays, buyers focus on shopping for friends and family rather than themselves. So, what does a holiday buyer's journey look like?
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by Jason Siffring
Marketing automation software can add to your workload, alienate important prospects, and cause you to add hundreds of dollars to the swear jar—or... it can deliver real, positive ROI. Here's what can make the difference.
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by Ayaz Nanji
Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.
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by Robyn Hannah
Showrooming sounds like a retailer's nightmare, it is actually an opportunity waiting to be exploited if you understand why it happens and how to respond to consumer needs.
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by Ayaz Nanji
Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark.
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by Dave Hochman
Check out these tips to make publishers of holiday gift guides and wish lists notice your products throughout the year.
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by Verónica Jarski
Looking at the past can help you prepare for the future. So, here's what Black Friday e-commerce looked like last year.
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by Daniel Cochran
Whether you're a small business marketing to local shoppers, an enterprise with clients to scout out, or a fashion startup with a line of jackets to promote, building a website that draws in leads is no picnic.
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by Rani Hublou
When resources are scarce or when growth slows, it's not uncommon to look at Marketing and question the investment. That is, unless Marketing has communicated its goals, metrics, and actions—and it delivers.
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by Chris Brown
SlideShare is one of the world's most powerful B2B sites, and business executives use it much more often than they use other social networks. Your content needs to be there for them to see. But no need to start from scratch.
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by Erik Matlick
Here's a look at what mistakes B2B marketers are making and how they can start fixing them.
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by Brandon Hartness
Think you're ready for the holiday shopping season? Here are three tips to help you prepare for it.
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by Verónica Jarski
Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.
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by Jennifer Landry
Want to learn more about paid social amplification and what it can do for your brand? Then check out this infographic.
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by Ivan Guzenko
Here's a look at what combined campaigns are and how they can help your marketing.
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by Angela Natividad
This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream!
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by Casey Farquharson
In search of additional revenue, businesses often go off into the unknown, chasing new customers and forgetting about their existing customer or client base and its vast untapped potential.
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by Preeti Upadhyaya
With so many projects, deadlines, channels, and metrics to consider, marketers can easily forget the basics. To keep your eye on the prize—your audience—you should always be asking yourself these five questions.
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by Tim Minahan
In today's highly networked world, your customers expect to interact with you during every step of the buyer's journey. Here's how you can engage them.
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by Aleksander Czyz
Collecting contact details from website visitors is crucial for any business. When your visitors give you their contact details, it's the first yes on a "yes ladder" to eventually becoming your paying customers.
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by Verónica Jarski
How can brands convert social content into sales? Here are some tips for getting started.
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by Rob Murphy
When Marketing and Sales work together, they can become the ultimate revenue-generating powerhouse for your company.
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![The State of B2B Sales Training [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/011214-ddp-lg.jpg)
![What Might Black Friday E-Commerce Look Like This Year? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/nextopia-black-friday-ecommerce-infographic-peek.jpg)
![14 Marketing Tactics to Drive Online Sales [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/14-marketing-tactics-and-apps-to-execute-them-peek.jpg)
![How to Use Paid Social Amplification for Your Brand [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/PaidSocialAmplification-peek.jpg)
![How to Fuel Your Sales Engine With Social Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Fueling-Your-Sales-Engine-with-Social-Content-peek.jpg)
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