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by Verónica Jarski
Using historical and real-time data about customers, marketers can create tailored experiences for them and drive company revenue.
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by Michael Zipursky
You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, planned follow-up component.
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by Vince Stuntebeck, Trevor Jones
Accurately tracking customers is critical to Sales and Marketing. But the simple "who is our customer?" has a complicated answer. Here's a proven approach that will enable you to answer in a way that's useful across the company.
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by Ayaz Nanji
The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to a recent report.
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by Sylvia Montgomery
In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new norm, so how can professional services reach far-away prospects? Enter content marketing.
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by Kristin Veach
The winner of the "Best B2B Marketing Project" Bright Bulb Award during the MarketingProfs B2B Marketing Forum offers takeaways based on common themes between her tradeshow campaign and the Forum's main messages.
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by Ayaz Nanji
More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.
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by Seth Price
Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
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by Ayaz Nanji
Over one-third (34%) of B2C small enterprises say they have participated in Small Business Saturday in the past, and three-quarters (77%) of those businesses plan to do so again this year, according to a recent report by Constant Contact.
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by Verónica Jarski
To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
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by Joe Manna
Small businesses can't go toe to toe against large retailers on Black Friday. It's just not a fair fight... But small businesses can still capitalize on Black Friday in ways the Big Box stores can't or don't.
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by Nicholas A. Kosar
In this, the third of three articles focusing on how the professions—lawyers, consultants, accountants, etc.—can effectively market using new/digital media, I focus on LinkedIn.
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by Ayaz Nanji
Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
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Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.
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by Megan Myers
New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ultimately have an impact on meeting sales goals.
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by Ayaz Nanji
One-third of sales representatives are "often" or "always (on a daily basis)" frustrated by their inability to quickly locate sales materials, according to a recent survey by Brainshark.
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by Henry Schuck
There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.
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by Verónica Jarski
Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the holiday.
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by Michael Boyette
It's OK, you can say it: Online leads are a pain in the neck. One problem is that many firms treat online leads like traditional leads, but online leads are live—more like an inbound phone call or a face-to-face customer.
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by Ayaz Nanji
Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.
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by Anita Holley
Time is not just money, it's a factor in the efficiency of your CRM strategy. Here are five ways you can have a more productive day with your CRM—one for each day of the week.
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by Kelly Ford
This holiday season, customer-centric brands have an opportunity to up the ante for their consumer shopping experiences with an ace in the hole: Big Data.
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by Verónica Jarski
How well do you know your sales team? To find out how most salespeople feel about missed quotas, the lead pipeline, and sales performance, check out the following infographic.
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by Steven Kramer
E-commerce is one of the hottest trends in B2B marketing. Inspired by B2C e-commerce sites, buyers and procurers are demanding that their B2B suppliers deliver buying experiences comparable to those of leading online retailers.
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by Kathy Klotz-Guest
The resurgence in storytelling, the original social medium, is an important and welcome evolution for many reasons. Memorable stories scale in a way that facts alone cannot. In a world of noise, the best stories win.
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![The Marketer's Guide to Actionable Data [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/a-marketers-guide-to-actionable-data-infographic-peek.jpg)
In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new norm, so how can professional services reach far-away prospects? Enter content marketing. more
![B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/hot-or-not-best-methods-for-finding-b2b-customers-peek.jpg)
![How to Increase Email Marketing Conversions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Intelligent-Email-Marketing-That-Drives-Conversions-infographic-peek.jpg)
![Best-in-Class Demand Generation and Data Management [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/best-in-class-demand-generation-md-infographic-peek.jpg)
![State of the Sales Rep: 33% Can't Find Materials, 20% Prep in the Shower [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/051113-ddp-lg.jpg)
![Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/halloween-consumer-behavior-infographic-peek.jpg)
![What Works When Selling to Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/281013-ddp-lg.jpg)
![10 Things Every Sales Manager Should Know About Sales Performance [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/10-things-every-sales-manager-must-know-800-peek.jpg)
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