As marketers, we instinctively realize it's impossible to pinpoint when our prospects will be buying. That's why it's critical not just to keep in touch but also to make sure your company shows up in all of the right places when the prospect is selectively attracted to buy from you. more

Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here are five of the best ways to increase the ROI you achieve on your Big Data expenditures. more

Traditional face-to-face tactics are still fundamental for SMB marketers: Personal relationships and networking (95%), tradeshows and industry events (89%), and in-person events (86%) rank as the most popular marketing tactics for finding new customers, according to a survey of small and midsized businesses conducted by Forrester Consulting for Act-On Software. more

Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth. What few people realize, though, is that you can actually drive direct sales from social media—provided you have the right strategy in place. more

More than half of Americans (57%) are expected to shop from the comfort of their own computer and mobile screens this Cyber Monday; moreover, consumers will use social media for finding discounts (57% of consumers), reading reviews (51%), and finding gift ideas (49%), according to Radium One. more

With the holiday season all but here, more small business owners are making Small Business Saturday an integral factor in their holiday sales plans, according to a survey from American Express and the National Federation of Independent Businesses. more

Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website. more

To better understand holiday shoppers and their attitudes about online tools and channels, LivePerson conducted its 2012 Holiday E-Commerce Survey then highlighted its findings in an infographic. more

Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation. more

Speaking is one of the best ways to get the word out about your company. But getting speaking engagements can be tough, and many would-be public speakers struggle to find opportunities. Here are five ways to get speaking engagements that market your business. more

Marketers today need to be more in tune with where, when, and how people want to receive messages. You need to build a presence in places that matter most, so that when people come looking, they find you. But that's just the beginning... more

Every year, your stakes are at their highest during the holiday season, when deals and discounts have proven especially attractive to online shoppers. But what else can you do to boost sales online? And how do you keep shoppers coming back when the holidays are over? more

Over time, insiders in the analytics industry have codified A/B-testing to help clients understand how it all really works. This infographic by KISSmetrics and Conversion Rate Experts highlights one approach that works particularly well for SaaS businesses—and can be applied in other industries. more

A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the B2B Marketing GTTP is the last you'll be receiving. We hope you continue to enjoy our daily newsletter, MarketingProfs Today, and our best-of-the-week newsletter, MarketingProfs This Week.As a tradeshow exhibitor, you create an exhaustive ... more

Every year, retailers employ the same strategy: churn and burn through their email list in an attempt to cash in on subscribers over Black Friday/Cyber Monday. But remarketing can produce dollars without weighing down inboxes. You can send fewer emails yet achieve greater impact. more

After months of hard work, your event was a smashing success. But you've got only two weeks or so after that event to take action if you want your NEXT event to be just as successful. more

If you're not deriving customer intelligence from social media to inform your marketing decisions, you're missing an important opportunity to extend the reach and effectiveness of your marketing efforts. more

Who shops online more: Democrats, Republicans, or undecided voters? To compare and contrast the e-commerce shopping habits of Blue, Red, and swing states, Monetate created an infographic. more

Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with 2012 spending levels, and they cite mobile marketing, local blogs, and online customer reviews as their top 3 digital priorities ... more

Does your website make it easy for customers to find and purchase the products they want? Here's a 10-point outline of an online merchandising strategy. Have you covered all your bases? more

"Trick or Treat" may be a beloved phrase come Halloween, but it takes on a whole new meaning for many B2B marketers whenever a lead generation campaign gets deployed: Will its performance be an absolute treat bag full of results, or do the open, bounce-back, and click-through rates point toward ... more

Have you heard of the phenomenon of “declared preference” versus “revealed preference?” If you haven’t, you may be in for a scary surprise this Halloween season if you are using “voice of the customer” research to drive the positioning and messaging for your product launch. more

"Science + structure + metrics = successful outcomes" might not be the formula that immediately comes to mind for improving your teleprospecting results, but following it step-by-step is a great way to keep your teams focused and organized throughout a campaign. more

When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG. more

You still have a small window of time to enhance your holiday marketing initiatives before shoppers start checking off their wish lists. The most engaging medium to use with those initiatives is online video advertising. Here are five tips for smart video ads that will make the most of this ... more