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by David Llewellyn
Tradeshows are where up-to-the-second media such as Twitter come into their own, helping make the physical event virtual, and bringing something very localized to a wider—and potentially global—audience.
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by Andy Lombard
As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection happen?
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by Ayaz Nanji
More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.
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by Ayaz Nanji
The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate.
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by Betsy Zikakis
Event attendees have come to expect more from their time and investment in meetings and events. These five trends are a response to those expectations and will shape event management success in the year ahead.
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by Nasheen Liu
"It's complicated" would be the proper way to describe the love/hate relationship between Sales and Marketing. But it doesn't have to be that way. Having been on both sides of the fence, I have a few tips to offer to my fellow marketers. Hopefully, these tips will help make your ...
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by Ayaz Nanji
Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by Business.com.
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by Russell Glass
Historically, personalized targeting has been done through direct mail, sending offers to segmented lists, targeted at personas. So how can you achieve the same level of segmentation and targeting in the digital world?
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by Mark Saghy
Creating a tradeshow booth can be difficult. Here are some helpful tips to get you started as you plan, design, and create an effective booth that can be used for many years to promote your company.
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by Ayaz Nanji
Technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue, and years in business, according to a recent report from Infusionsoft.
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by Verónica Jarski
A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts' favorites, so marketers can whittle down their options and choose.
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by Mike Volpe
Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right with your own site.
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by Ayaz Nanji
Shopping cart abandonment remains a major challenge for businesses online, with abandonment rates in the second quarter of 2013 averaging 75%, according to a recent report by SaleCycle.
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by Catherine Sherlock
In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. This week, the remaining four stages of the buying cycle...
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by Tom Cates
Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.
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by Ayaz Nanji
The No. 1 factor that separates B2B sales winners from their challengers is that they educate buyers with new ideas and perspectives, according to a recent report.
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by Zach Redler
With more and more sales reps using their mobile devices during sales calls, CSOs and CMOs have been scrambling to find ways to capitalize on the trend.
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by Catherine Sherlock
The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, you run the risk of either not providing people the right information or—worse—alienating your audience.
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by Verónica Jarski
To find out about the loyal customers vs. new ones, and three reasons why a loyalty program should be part of your business, check out the following infographic by FiveStars.
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by Rebecca Wilson
What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but it isn't hard; anyone can do it.
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by Cassie Brown
Nothing beats face-to-face communication, which is why live events are still vital to your branding mix. At many companies, though, events have grown stale. Here's what's you can do to reinvent your events.
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by Ayaz Nanji
The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report.
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by Derek Singleton
B2B marketing—at least in the tech world—is starting to mirror the simple marketing, transparent pricing, and frictionless buying process that we see in the B2C world. Here are four ways that B2B marketers can "consumerize" their marketing.
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by Verónica Jarski
As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect on business.
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by Ayaz Nanji
Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, according to a recent report.
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