Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Verónica Jarski
With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
more
by Russell Glass
What really drives success in B2B marketing can be hard to decipher. Here are seven misconceptions about what makes for truly successful B2B marketing—and how you can steer your efforts in the right direction.
more
by Lenna Garibian
Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management.
more
by Verónica Jarski
How is marketing automation like the Wizard of Oz? Without being noticed, both work furiously behind the scenes to produce an experience that works like magic. Check out the following infographic to find out just what marketing automation can do for your business.
more
by Verónica Jarski
To illustrate the technological advancements that changed the course of marketing, Marketo put together the following infographic based on The Definitive Guide to Marketing Automation.
more
by Verónica Jarski
To meet revenue goals, Sales and Marketing should work together. Unfortunately, they often don't. Why is that? Check out this infographic to learn about reasons for the clash and some ways Marketing can help Sales.
more
by Kathy Rizzo
Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) that can help you locate, evaluate, and select the right teleprospecting partner.
more
by Al Davidson
Focusing on ways to increase customer retention rates is a key to real growth, but you also need to determine whether certain customers are the right fit for your business. Ask these four questions to help you decide just that.
more
by Philip Paranicas
Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest once and for all, shall we?
more
by Tommy Walker
"Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers make these 10 content marketing mistakes.
more
by Doug Miller
Measurability is the battle cry of every digital marketer. The challenge is how to decide which measurements make sense based on campaign objectives. The ultimate challenge is how to optimize in real time to maximize impact on brand-marketing or direct-marketing objectives.
more
by Laura Patterson
Getting caught up in the content marketing frenzy is easy. But content delivered in the right channel, but at the wrong time in the customer's buying process, can be a wasted touch point. You need to synchronize mix and content with the customer buying journey and lifecycle.
more
by Sue Duris
We are in the age of information overload, with a plethora of blogs for every topic imaginable. We don't have time to read everything. And we need to maximize value: We read content to learn, after all. Which is why marketers must create purposeful content.
more
by Verónica Jarski
In 2012, an estimated 9.6 trillion text messages were sent out. What were all those texts about? Fortunately, you don't to have to read over someone's shoulder to find out. Leads360 did the research then created the following infographic.
more
by Alex Becker
The most difficult task in marketing is to get people to take the action you want them to take. But once they have, getting them to take one more is so much easier—especially if you use "action trains."
more
by Lenna Garibian
Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. Sales prospects who receive SMS text messages during the sales process convert at a rate 40% higher than those who do ...
more
by Meghan Keaney Anderson
Few things are as antithetical to good inbound marketing as purchasing a list of email addresses and blasting them with your latest campaign. You risk significant business damage. Here's what to do instead.
more
by Eric Olson
Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for your events, if you use QR codes wisely.
more
by Sid Smith
The final installment in this series answers three questions: What are the keys to successful nurture campaigns? What's an example of a typical nurture sequence? How do I select a marketing automation vendor?
more
by Matt Haskell
If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn how to be the life of the party—not a wallflower or a party crasher. Here's how.
more
by Tim Riesterer
Salespeople's lips moving—that's how deals get done. The entire deal rides on what you have to say even more than what you have to sell. So here's how you'd better the three deadly sins of sales messaging.
more
by Verónica Jarski
The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines created the following infographic.
more
by Sid Smith
This installment of our series answers two questions: Are blogging and social media viable lead nurture tools? And do all demographics respond well to lead nurturing?
more
by Chris Boyles
Sales organizations are starting to use tablet devices to create engaging mobile experiences that deliver transformational business results, driving new revenue, differentiating the buying experience, and solving big productivity problems.
more
by Melody King
Online videos, which users love, have become useful marketing tools—for SEO, social media programs, and mobile and e-commerce. Here's how video will continue to make inroads in 2013.
more
![Omnichannel Loyalty: The New Customer Connection [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Omnichannel-Infographic_peek.jpg)
Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management. more![The Magic Behind the Curtain: Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Marketo-Automation-Journey_infographic-sneak-peek.jpg)
![The Evolution of Modern Marketing Automation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/evolution-of-marketing-infographic_mprofs-peek.jpg)
![Grow Revenue With Big Data: Get Sales and Marketing on the Same Page [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/LatticeInfographic_final_800_wide-peek.jpg)
![Text Me Maybe [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/text-me-maybe-peek.jpg)
Though email messaging is an important part of the selling process, texting can be an effective way to supplement email and phone channels, according to a study by Leads360. Sales prospects who receive SMS text messages during the sales process convert at a rate 40% higher than those who do ... more
![A History of Sales Technology [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/History-of-Sales-peek.jpg)
MarketingProfs uses single