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by Cameron Weeks
Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind.
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by Brian Rigney
Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.
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by Marc McNamara, Brian Cleary
You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
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by Ayaz Nanji
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
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by Kate Moore
It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales.
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by Ayaz Nanji
Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report.
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by Mikita Mikado
What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them.
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by Ed King
Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.
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by Verónica Jarski
A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program.
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by Daniel R. Warner
Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.
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by Louis Gudema
Inbound marketing has become a favored form of B2B demand generation. But as its popularity continues to grow, so do its issues. Enter account-based marketing as an alternative.
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by Doug Bewsher
Lead-to-account matching enables marketers to have all the information they need to successfully target and engage potential customers.
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by Tim Killenberg
Consumers are increasingly expecting technology-driven transactions. To reach those consumers and break sales goals this year, companies need to focus more on technology.
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by Gary Skidmore
The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.
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by Tim Matthews
To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.
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by Donal Daly
Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale.
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by Tom Whatley
The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
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These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
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by Ayaz Nanji
B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.
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by Gary Ritkes
There's a growth-stifling disconnect between brand marketers that have indirect sales models and the local channel partners that sell the brands' products or services.
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by Ayaz Nanji
Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric.
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by Ayaz Nanji
Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's sales team, according to a report from CEB Marketing Leadership Council and Google.
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by Tyler Lessard
In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ROI and using that data to optimize results.
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by Rob Manser
Every marketing and sales team struggles with lead generation at some point. But are they making this battle even more difficult by committing these lead-generation mistakes?
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by Matt Diehl
Most cycles have an end. Seasonal sales are over. Sales get closed. But in personalization and customer engagement, the cycle should always be in motion.
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![The True Value of Customer Loyalty Programs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160126-the-value-of-customer-loyalty-infographic-lg.jpg)
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