Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Lauren Barber
With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.
more
by Ayaz Nanji
What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management?
more
by Verónica Jarski
Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy.
more
by Tom Whatley
We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting right now.
more
by Dan Hawtof
You want your network of resellers, distributors, and channel partners to promote your products and services, but everyone's swamped with info from your competitors and focused on their own agendas. So, how can you drive engagement?
more
by Cameron Weeks
Unlike texting while driving, texting while selling is not dangerous; in fact, it can be invaluable in helping sales teams meet their numbers. But before you fire off texts to all your leads, keep these tips and tricks in mind.
more
by Brian Rigney
Getting customers to engage is harder than ever. Yet, there's a direct relationship between engagement and revenue. The longer consumers spend time on your site, the more likely they are to buy from you.
more
by Marc McNamara, Brian Cleary
You as a marketer can take these five steps to address today's sales-force performance and productivity challenges and get the most out of your sales team right away.
more
by Ayaz Nanji
The content B2B buyers say they want from vendors differs from the content salespeople and marketers believe is most effective, according to a recent report from LinkedIn.
more
by Kate Moore
It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales.
more
by Ayaz Nanji
Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report.
more
by Mikita Mikado
What motivates your buyers? Four key personality types, as defined by the DISC model, will give you the clues you need to understand buyers. Here is how each type of personality thinks, along with some approaches for selling to them.
more
by Ed King
Here are four ways segmentation can improve demand generation—and four practical tips on what and how to segment.
more
by Verónica Jarski
A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program.
more
by Daniel R. Warner
Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing.
more
by Louis Gudema
Inbound marketing has become a favored form of B2B demand generation. But as its popularity continues to grow, so do its issues. Enter account-based marketing as an alternative.
more
by Doug Bewsher
Lead-to-account matching enables marketers to have all the information they need to successfully target and engage potential customers.
more
by Tim Killenberg
Consumers are increasingly expecting technology-driven transactions. To reach those consumers and break sales goals this year, companies need to focus more on technology.
more
by Gary Skidmore
The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win.
more
by Tim Matthews
To make sure your company blog consistently engages your audience, apply persona research to the content you produce. Here are five steps for creating and using your blog persona.
more
by Donal Daly
Ask most people to describe a salesperson, and "trustworthy" probably won't be their first choice of adjective. Yet, to stand any chance of making a sale, you must establish credibility with your buyers. Trust is a core element of every successful sale.
more
by Tom Whatley
The latest trend to enter the marketing world is interactive content, and it's gaining popularity for very good reasons.
more
These are the how-to articles—those that dispense practical, tactical advice and tips—that you and your fellow marketers found most worthy of your time and attention in 2015.
more
by Ayaz Nanji
B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.
more
by Gary Ritkes
There's a growth-stifling disconnect between brand marketers that have indirect sales models and the local channel partners that sell the brands' products or services.
more
![What You Need to Know About Account-Based Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160305-account-based-marketing-infographic-lg.jpg)
![The True Value of Customer Loyalty Programs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160126-the-value-of-customer-loyalty-infographic-lg.jpg)
MarketingProfs uses single