Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
Most salespeople turn to their peers and networks for tips on how to improve professionally, rather than rely on team (company) training resources and content sources, according to recent research from HubSpot.
more
by Laura Forer
Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.
more
by Laura Forer
What do exhibitors really think about tradeshows? How do they choose to attend, and what are their budgets? This infographic highlights results from one survey of tradeshow exhibitors and illustrates trends in the channel.
more
by Harry Mills
Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed.
more
by Brian Fravel
2017 is nearly halfway through, and you may already be feeling you're behind your 2017 revenue goals. No need for your anxiety to turn into a midyear panic attack, however. Instead, keep your eye on some key strategic areas and avoid these three mistakes.
more
by Nathaniel Cheung
Marketers know they should be following up leads with an email autoresponder sequence. But many don't know what to write, and so never get around to creating follow-up emails. Use these five approaches to stay top of mind without annoying your prospects.
more
by Laura Forer
Is dirty data preventing you from seeing who your customers really are? This infographic illustrates how incorrect customer data could be costing your company and what you can do to fix the problem.
more
by Aaron Dun
Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here's what you can do about it.
more
by Ivan Kreimer
If you want your marketing and your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest-possible ROI. Here are a few ways you can do that.
more
by Mark Gonzales
The revenue number can hide successes as well as problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business.
more
by Bruce Scheer
Too often, salespeople don't understand the buyer's world or needs, and don't know to communicate real value. But whose fault is it? The sellers'? They often get the blame, but it might well lie with Marketing...
more
by Ayaz Nanji
Salespeople say their biggest work challenge this year is spending too much time on administrative/non-selling activities, according to recent research from Richardson.
more
by Jim Brodo
Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. Buyers are beginning to shut down, and that's going to be a big problem for marketers. Unless...
more
by Matt Zelen
It seems so obvious: Businesses that take a proactive approach to customer success, going out of their way to anticipate customers' needs and offer help rather than waiting to be asked, are more likely to have loyal and repeat customers.
more
by Ashley Walsh
Let's be honest: Website visitors hate to fill out your lead generation forms. Luckily, there are proven ways to reduce form friction and get prospects to hand over their valuable information.
more
by Ayaz Nanji
Lead generation landing pages that are short and use simple language have significantly higher conversion rates, according to recent research from Unbounce.
more
by Laura Forer
Most marketers say presentations are critical to their jobs, but must also say they have anxiety about public speaking. What's a marketer to do? This guide offers helpful tips for honing your presentation skills and winning over audiences.
more
by Josh Baez
Account-based marketing might be thought of as an enterprise-level tactic, but that doesn't mean ABM, albeit scaled down, can't provide outsized results for your small-to-midsize business.
more
by Ayaz Nanji
ZoomInfo, InfoUSA, and Data.com are the most popular data providers with B2B marketers, according to recent research from Openprise.
more
by Ayaz Nanji
B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.
more
by Laura Forer
How can event marketing complement other channels, such as digital, as well as sales? Check out this infographic for how you can use events to help increase revenue across your organization.
more
by Katie Price
Tradeshows and in-person events are powerful marketing tactics. Read on to learn what to do before, during, and after a tradeshow to drive engagement and sales.
more
by Pawan Deshpande
It turns out that having a C-level executive in charge of content marketing has not been realistic, but the need for content—and content leadership—remains. So who's going to lead the content team, and what skills should team members have?
more
by Kristina Jaramillo
Here are some real-life examples of how an account-based marketing and selling approach on LinkedIn can drive not just reach and awareness but also demand and revenue.
more
by Opher Kahane
Marketers are using more digital channels than ever, and they are under pressure to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are contributing to sales. But it's not that simple.
more
![Five Mantras That Can Lead to More Leads From Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170705-infographic-lg.jpg)
![Tradeshow Trends: Budgets, Expectations, Logistics, and More [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170630-infographic-lg.jpg)
![The Nitty-Gritty of Dirty Data [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170525-infographic-lg.jpg)
![11 Tips on How to Plan, Prep, and Deliver a Killer Presentation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170413-infographic-lg.jpg)
![How to Use Events to Create Cross-Channel Marketing Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170328-infographic-lg.jpg)
MarketingProfs uses single