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by Sam Carr
So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!
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by Ayaz Nanji
B2B buyers say the factors that most influence their purchase decisions are the total cost of ownership and whether a solution supports their business goals, according to recent research from Aberdeen and PJA Advertising.
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by Melissa Drozdowski
How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.
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by Laura Forer
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
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by Laura Forer
Creating a lead-generation strategy doesn't have to be complicated. This infographic walks you through four basic steps to get started.
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by Laura Lentchitsky
Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.
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by Ayaz Nanji
B2B sales leaders say they could win more deals if their marketing teams delivered better messaging and more qualified leads, according to recent research from Televerde.
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by Tommy O'Shaughnessy
Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?
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by Monica Norton
Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free.
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by Ayaz Nanji
Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.
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by Ed King
SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.
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by Dan Purvis
It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and more cohesive.
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by Ayaz Nanji
Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.
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by Ayaz Nanji
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2.
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by Mike Kostow
Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated.
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An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play.
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by Ayaz Nanji
More than half of leads given to sales teams are never contacted by a representative or they're contacted only once, according to recent research from InsideSales.com.
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by Laura Forer
Optimizing for higher website conversions doesn't have to be a complicated process. This infographic has 16 simple ways to make sure your B2B website helps visitors become buyers.
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by Ayaz Nanji
Prospective buyers of B2B products find content to be most useful when it speaks to needs/pain points and provides specifications, according to research from Content Marketing Institute and SmartBrief.
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by Gavin Finn
Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to take a step back and put a practical spin on AR and VR—on what is likely to happen and what is simply hype.
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Marketing attribution is becoming a business imperative, but focusing on measurement is a new competency for many marketing teams. So how do you prepare? What initiatives do you need to think through? Here's how to kick-start your attribution efforts.
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by Ayaz Nanji
Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.
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by Wilson Raj
B2B mobile usage is intensifying throughout the entire buying cycle. Here are four ways B2B companies can use mobile marketing to keep pace with the customer journey.
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by Laura MacPherson
You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?
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by Ayaz Nanji
The most effective method for a current customer to refer a potential customer to a business is a verbal recommendation, according to recent research from Amplifinity.
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How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices. more![How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170929-infographic-lg.jpg)
![Four Steps to a Winning Lead-Generation Process [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170928-infographic-lg.jpg)
Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free. more
![16 Ways B2B Websites Can Optimize Conversion Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170811-infographic-lg.jpg)
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