Marketing Articles: Content

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Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]

by Ayaz Nanji

Content
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network. more
AI's Impact on Product-Content Orchestration in B2B Marketing

by TJ Waldorf

Content
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies. more
The Top Challenges of Repurposing, Accessing, and Measuring Digital Content

by Ayaz Nanji

Content
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research. more
What Makes Social Media Content Relevant?

by Ayaz Nanji

Content
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States. more
How a Strategic Conversion Copywriting Process Can Transform Your Marketing Campaigns

by Hannah Gibson

Content
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more. more
When Is It OK to Use Emojis at Work? [Infographic]

by Ayaz Nanji

Content
Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? more
YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]

by Ayaz Nanji

Content
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories. more
Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

by Keith Turco

Content
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions. more
The Influencer Content Tactics Americans Dislike Most [Infographic]

by Ayaz Nanji

Content
Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research. more
What Is Ghostwriting? [Infographic]

by Ayaz Nanji

Content
This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works. more
How to Maximize Engagement on TikTok [Infographic]

by Ayaz Nanji

Content
This infographic explores the key factors that influence content discovery and amplification on TikTok. more
Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

by Karla Jo Helms

Content
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more. more
10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

by Ayaz Nanji

Content
In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them. more
The Impact of Generative AI on Press Releases

by Ayaz Nanji

Content
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research. more
10 Basic Elements of Design [Infographic]

by Ayaz Nanji

Content
This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony. more
What Motivates B2B Buyers to Share Vendor Content

by Ayaz Nanji

Content
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research. more
The Direct Mail Elements That Spur Action

by Ayaz Nanji

Content
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? more
Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

by Beth LaGuardia Cooper

Content
Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more. more
What Triggers B2B Tech Firms to Create New Content

by Ayaz Nanji

Content
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies. more
The Top 50 Podcasts in the United States [Infographic]

by Ayaz Nanji

Content
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research. more
Five Ways Small Businesses Can Use AI Image Generators [Infographic]

by Ayaz Nanji

Content
This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit. more
Google Wants You to Date Other Organic Platforms. Take Them Up on It.

by Kelly Ayres

Content
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more. more
The Rapid Rise of YouTube Shorts [Infographic]

by Ayaz Nanji

Content
YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research. more
10 Tips to Improve Your Content Marketing Visuals [Infographic]

by Ayaz Nanji

Content
This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity. more
How Executives Can Control Content Chaos [Infographic]

by Ayaz Nanji

Content
This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases. more