Marketing Articles: Content

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What Is Ghostwriting? [Infographic]

by Ayaz Nanji

Content
This spooktacular infographic covers what ghostwriting is, examples of ghostwriting, and how the practice works. more
How to Maximize Engagement on TikTok [Infographic]

by Ayaz Nanji

Content
This infographic explores the key factors that influence content discovery and amplification on TikTok. more
Google's SEO Policy Changes, Gen AI, and Your Marketing and Comms Content

by Karla Jo Helms

Content
Google's updated SEO policies challenge marketers to prioritize quality over quantity in AI-generated content. Learn how to adapt. Read more. more
10 Common Content Marketing Mistakes (And How to Avoid Them) [Infographic]

by Ayaz Nanji

Content
In content marketing, the same mistakes tend to be made over and over again. The good news is that it's possible to steer clear of those mess-ups if you're on the lookout for them. more
The Impact of Generative AI on Press Releases

by Ayaz Nanji

Content
More than one-fourth of public relations and communications professionals say they are already using generative AI tools to craft press release content, according to recent research. more
10 Basic Elements of Design [Infographic]

by Ayaz Nanji

Content
This infographic looks at 10 fundamentals of design: lines, color, shape, space, texture, typography, scale, emphasis, balance, and harmony. more
What Motivates B2B Buyers to Share Vendor Content

by Ayaz Nanji

Content
B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, according to recent research. more
The Direct Mail Elements That Spur Action

by Ayaz Nanji

Content
Which elements in direct mail pieces are most likely to spur people to take action? What types of images in direct mailings do people find most appealing? more
Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

by Beth LaGuardia Cooper

Content
Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more. more
What Triggers B2B Tech Firms to Create New Content

by Ayaz Nanji

Content
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies. more
The Top 50 Podcasts in the United States [Infographic]

by Ayaz Nanji

Content
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research. more
Five Ways Small Businesses Can Use AI Image Generators [Infographic]

by Ayaz Nanji

Content
This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit. more
Google Wants You to Date Other Organic Platforms. Take Them Up on It.

by Kelly Ayres

Content
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more. more
The Rapid Rise of YouTube Shorts [Infographic]

by Ayaz Nanji

Content
YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research. more
10 Tips to Improve Your Content Marketing Visuals [Infographic]

by Ayaz Nanji

Content
This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity. more
How Executives Can Control Content Chaos [Infographic]

by Ayaz Nanji

Content
This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases. more
How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

by Lotte Reford

Content
Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights. more
How to Conduct a Content Review of Your Website

by James Westfield

Content
A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps. more
Five Ways Small Businesses Can Use Generative AI [Infographic]

by Ayaz Nanji

Content
This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition. more
How You Can Beat Writer's Block

by Marcy Paulson

Content
Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more. more
Generational Divide: Should Brands Avoid Slang in Email Marketing?

by Ayaz Nanji

Content
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research. more
How Rhythm Can Help Your Social Media Content [Infographic]

by Ayaz Nanji

Content
This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content. more
How to Write Concisely: Nine Tips

by Kerry Sheahan

Content
Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here... more
How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

by Victor Blasco

Content
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise. more
20 Great Content Marketing Tools for 2024 [Infographic]

by Ayaz Nanji

Content
Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants. more