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by Joseph Edgar, Marc Strong
Breaking down any topic into digestible portions and delivering it as a compelling narrative helps your audience understand your message, remember it, and connect with you. That's why storytelling is so powerful. Read more.
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by Mario Peshev
Focus on the top B2B marketing priorities for 2025, from SEO updates to LinkedIn strategies and high-quality content that drives results. Read more.
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by Ayaz Nanji
Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research.
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by Ayaz Nanji
Which messaging tones and themes in B2B prospecting emails are associated with higher lead rates? To find out, researchers analyzed more than 97.9 million B2B prospecting emails and surveyed 400 B2B buyers.
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by Ayaz Nanji
Marketers predict the top personalized content trends in 2025 will be AI-powered recommendations and AI-powered visuals, according to a recent survey.
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by Ayaz Nanji
Global podcast ad spend is expected to top $5 billion in 2025, according to recent research from WARC.
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by Ayaz Nanji
Web design is the freelance design skill with the highest average hourly rate, and social media creation is the short-form content skill with the highest average hourly rate, according to recent research.
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by Ayaz Nanji
"The Joe Rogan Experience" was the most popular podcast among weekly listeners in the United States in the fourth quarter of 2024, according to recent research.
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by Ayaz Nanji
People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.
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by Ayaz Nanji
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.
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by Chad S. White
For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.
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by Jason Khoo
Learn the basics of optimizing your B2B website for search engines to improve visibility, gain credibility, and attract leads. Read more.
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by Kishore Kothandaraman
What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.
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by Ayaz Nanji
Which emerging design trends should creative teams be watching in 2025? This infographic covers key findings from a recent study.
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by Hamlet Azarian
Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging. Read more.
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by Ann Handley
What are the 2025 trends shaping marketing, communication, writing, our lives? This is Ann Handley's annual list of What's In, What's Out for a new year.
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by Ayaz Nanji
Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, researchers used AI to analyze the performance of more than 13,000 creative assets that appeared on the professional social network.
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by TJ Waldorf
Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for impactful strategies.
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by Ayaz Nanji
Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research.
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by Ayaz Nanji
Which qualities make social media content feel culturally relevant? Or relevant to individuals? To find out, researchers conducted a survey in August 2024 among social media users in Australia, the United Kingdom, and the United States.
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by Hannah Gibson
Discover how a strategic conversion copywriting process maximizes engagement, aligns messaging, and boosts marketing campaign ROI. Refine your process for success. Read more.
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by Ayaz Nanji
Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong?
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by Ayaz Nanji
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI facial recognition software to analyze the thumbnails of the most popular YouTubers across 10 categories.
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by Keith Turco
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
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by Ayaz Nanji
Some 80% of people say they're tired of seeing clickbait titles or misleading thumbnails from content creators, and 77% say they unfollow accounts that use those tactics, according to recent research.
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![The Future of Personalized Marketing Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250311-infographic-lg.png)
![The Most Lucrative Freelance Design and Short-Form Content Skills [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250304-infographic-lg.jpg)
![The Top 50 Podcasts in the United States [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250227-infographic-lg.jpg)
![Seven Key Creative Design Trends for 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250114-infographic-lg.jpg)
![Most Effective LinkedIn B2B Creative Trends of 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241219-infographic-lg.jpg)
![When Is It OK to Use Emojis at Work? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241119-infographic-lg.jpg)
![YouTube Thumbnails: Which Facial Expressions Get the Most Views? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241107-infographic-lg.jpg)
![The Influencer Content Tactics Americans Dislike Most [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/241105-infographic-lg.jpg)
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