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by Victor Blasco
Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips.
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by Tyler Lessard
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.
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by Ayaz Nanji
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.
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by Ayaz Nanji
This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.
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by Ayaz Nanji
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.
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by Andy Nairn
Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.
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by Jo Howard
The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief.
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by Ayaz Nanji
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt.
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by Rachel Eisenhauer
Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.
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by Ayaz Nanji
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.
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by Ashley Faus
Thought leadership is not a new topic, but defining and creating it remains elusive for many marketers. This article presents a useful framework for identifying what makes a good thought leader, as well as a guide on how you can become one yourself.
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by Ayaz Nanji
This infographic covers key video stats, trends, and specs (dimensions, aspect ratios, lengths, etc.) for six popular social networks: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn.
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by Ayaz Nanji
Google's algorithm and other search algorithms are highly focused on search intent, making understanding it key for effective SEO. So, what exactly is search intent and how can you determine it?
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by Torrey Tayenaka
The use of video in content marketing is becoming increasingly vital to B2B businesses. Create the best possible videos to boost your sales by using these five tips.
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by Pierre Lipton
A newsletter can be an effective way to deliver content right to where your customers are: their email inboxes. There's no magic switch to pull, but you can put your newsletter strategy on the right path by following these tips.
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by Ayaz Nanji
B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase.
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Video can play a unique role in account-based marketing. There aren't many other tactics that make you stand out from the crowd, drive engagement, and result in useful analytics all at once. See how to use video for ABM.
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by Michael Marchese
Content is a powerful way for marketers to get their unique voice across. And what better way to showcase your passion for content than to put its creation and dissemination in the hands of your employees?
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by Colm O'Regan
No time to create new content? Never fear: It's possible to take a single webinar and create nine additional pieces of content from it. Here's how.
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by Nadya Khoja
Often, our online content doesn't engage readers because they don't want to read so much text. And that impacts bounces and time on page, which Google watches closely. So how can you improve engagement—and on-page SEO? This articles explains what you need to know.
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by Ayaz Nanji
How exactly do you create an effective piece of content? A recent infographic from Orbit Media Studios outlines an effective strategy for developing high-performing articles.
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by Adam Sturrock
What is an agile content management system? What are its key components? And why is an Agile CMS essential for ensuring timely, seamless experiences across channels for B2B businesses? Find out in this article.
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by Ayaz Nanji
Emails sent during the middle of the workweek tend to drive the most webinar registrations, according to recent research from ON24.
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by Simon Berg
The need for businesses to be creative in the digital experiences they provide has become palpable in the past year. If a business is not creative, its brand suffers. Here's why businesses should value creativity in their marketing.
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by Ayaz Nanji
Most people say their perception of a company changes when they notice that it has made a grammar mistake, according to recent research from Tidio.
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![The State of Video Marketing in 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210916-infographic-lg.jpg)
![12 Key Digital Content Distribution Channels [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210914-infographic-lg.jpg)
![A Workflow for Creating Influencer Brand Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210824-infographic-lg.jpg)
![How to Succeed With Video on 6 Popular Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210817-infographic-lg.jpg)
![What Is Search Intent? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210805-infographic-lg.jpg)
![A 17-Step Process for Creating High-Performing Articles [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210715-infographic-lg.jpg)
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