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by Melissa Sargeant
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
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by Wayne St. Amand
B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
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Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.
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by Ayaz Nanji
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
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by Ayaz Nanji
B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.
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by Colm O'Regan
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.
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by Ayaz Nanji
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.
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by Ayaz Nanji
The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios.
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by Ayaz Nanji
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.
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by Ayaz Nanji
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.
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by Ayaz Nanji
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.
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by Colm O'Regan
Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.
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by Ayaz Nanji
How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery.
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by Ayaz Nanji
The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen.
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by Georgi Todorov
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.
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by Victor Blasco
Video content has become invaluable in digital marketing. But how do you optimize a video for search so people can easily find them? This article offers practical, effective tips.
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by Tyler Lessard
The expectations of today's B2B have changed; they now seek out on-demand content to research solutions on their own before contacting your company. That's why video is the perfect content format to reach those buyers. Here's how.
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by Ayaz Nanji
This infographic from Depositphotos explores the state of video marketing and video-related stats for four key platforms: YouTube, Facebook, TikTok, and Instagram.
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by Ayaz Nanji
This infographic from SEMRush covers 12 essential platforms and media types that you can use to share your content.
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by Ayaz Nanji
Less than one-third of businesses say they have brand guidelines that are well known and used by most of the organization, according to recent research from Lucidpress.
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by Andy Nairn
Ideally, the stories you tell in your marketing accentuate the positive, because that's what gets people to buy. But if people are going to care about your story in the first place, it needs conflict. Here's how to make your storytelling more compelling.
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by Jo Howard
The effectiveness of video marketing is well documented, but how do you get to creating video assets in the first place? The first step is a corporate video brief.
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by Ayaz Nanji
Most content entrepreneurs—people who make money by turning content into revenue streams—say the biggest benefits of their work are lifestyle related, according to recent research from The Tilt.
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by Rachel Eisenhauer
Video is becoming the go-to content medium for brands because it can convey empathy and emotion. Here's how to use video marketing to enhance customer experience.
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by Ayaz Nanji
This infographic from Cure Media provides an overview of how to create an influencer brand post, covering the key steps from start to finish.
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![27 Useful Tools for Managing and Growing Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211109-infographic-lg.jpg)
![A Snapshot of the Content Creator and Influencer Economy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211021-infographic-lg.jpg)
![Eight Graphic Design Trends That Will Define 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211019-infographic-lg.jpg)
![12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210930-infographic-lg.jpg)
![The State of Video Marketing in 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210916-infographic-lg.jpg)
![12 Key Digital Content Distribution Channels [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210914-infographic-lg.jpg)
![A Workflow for Creating Influencer Brand Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210824-infographic-lg.jpg)
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