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by Ayaz Nanji
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec.
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by Lindsay Tjepkema
Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to.
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by Ayaz Nanji
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.
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by Mindi Zissman
Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need.
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by Carmine Mastropierro
Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how.
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by Ayaz Nanji
Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications.
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by Ayaz Nanji
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.
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by Bonnie Rothman, Judy Kalvin
As a marketer, are you telling stories that connect, or are you treating your audience like an algorithm would? People are craving connection, especially now, so it's time to humanize your company's communication in these seven ways.
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by Trisha Winter
Objectivity, availability, and budget are among the many advantages of hiring contract writers for marketing content. If selecting and managing a group of outsourced writers intimidates you, these guidelines will help make it a painless process.
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by Tamar Weiss
Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers' trust, follow these five tips.
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by Amanda Milligan
Have a topic for a post or other content? That's a great start, but to reach your target audience on search engines, you have to know how to rank for that topic—which requires a lot of organization and research. Here are some tips for how to create content that ranks.
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by Ayaz Nanji
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more.
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by Mindi Zissman
Reaching customers with quality content and thought leadership is more important than ever, but so is maintaining a unified voice for your company. The best way to do both is to develop content marketing guidelines.
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by Ayaz Nanji
Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.
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by Dave Bell
Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.
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by Ayaz Nanji
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.
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by Todd Davison
Successful demand generation relies on effective content and reliable data—but marketing content can stagnate, and data can be intimidating. Here's how to use both to build a demand gen foundation that can withstand even the most tumultuous times.
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by Bonnie Rothman, Judy Kalvin
Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don't have the impact they once did. People are craving stories that guide and inspire. Here's how to get thought leadership right.
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by Matt Diggity
Link-building is an indispensable part of B2B marketing. But what are the best ways to grow your site's backlink profile? This article will guide you through the most effective and sustainable link-building strategies.
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by Ayaz Nanji
Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick.
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by Vahe Habeshian
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic.
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by Ayaz Nanji
This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer's journey.
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by Victor Blasco
Explainer videos allow us to promote our products and services while also sharing valuable information that our potential customers need. Follow these five steps to ensure your video hits all the right notes for your audience.
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by Ayaz Nanji
It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers.
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by Sonja Keerl, Cathy McKnight
Some people think content operations isn't necessary—that everything will work fine without it. But it won't. Without content operations, there is content chaos. And you'll suffer huge opportunity costs. Here are 10 steps to avoid that chaos and those costs.
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![The Biggest Frustrations of Content Managers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210113-infographic-lg.jpg)
![What Does a Copywriter Do? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201208-infographic-lg.jpg)
![Effective Content Types for Each Stage of the Buyer's Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200929-infographic-lg.jpg)
![How 'EAT' Helps Businesses Succeed on Google Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200924-infographic-lg.jpg)
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