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by Jesse Fowl
Although the concept of delivering quality content to educate and build trust with customers is a sound one, actually executing on that idea—in a way that serves both the customer and the marketer—has never been more difficult. But content marketing can—and will—be saved. Here's how.
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by Linda Emma
When writing for marketing, you need to connect with your audience. But first you have to understand who they are and what they care about. To understand what will motivate your potential customers, use empathy mapping. Here's how.
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by Mark C. Nardone
All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired ...
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by Ayaz Nanji
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think content in the year ahead.
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by Laura Lentchitsky
Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the level of attention and engagement you're after if your webinar is a sales presentation in disguise. Take these four basic actions to ensure better ROI for your webinar efforts.
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In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action?
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by Vahe Habeshian
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too.
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by AlexAnndra Ontra
Compliance protocols and processes need to meet C-suite expectations, but they also need to be flexible and responsive enough for front-line employees to be quick, creative, and, of course, compliant.
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by Vahe Habeshian
Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.
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by Kelsey Raymond
What if you could take simple steps to update your blog content and get more ROI from existing efforts without having to publish anything new? In fact, you can. Do these three things.
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by Kevin Owens
Instead of flooding the Internet with content that's merely meh, avoid these three content marketing mistakes to ensure that you are strategically producing content that breaks through and wows your audience.
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by Chris Gillespie
Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's ...
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by Vahe Habeshian
How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity.
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by Ella Patenall
B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.
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by Allen Adamson, Chip Walker
If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers' attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage ...
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by Ayaz Nanji
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement?
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by Brian Shilling
The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.
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by Lisa Shomo
Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets—and Dr. Seuss—use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss.
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by Vahe Habeshian
Passive content, including video, is out for 2019, claims this infographic. So what's in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content.
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by Dean Mackenzie
Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these 3 essential ingredients.
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by Ayaz Nanji
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn.
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by Tamsin Henderson
A lot of marketing directors are constantly tweaking their messaging—because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let's ...
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by Mike Osborne
You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video marketing is one of the most effective methods of brand promotion there is—and how ...
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by Barry Feldman
Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and ...
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by Matt Snodgrass
How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 ...
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All the digital channels and bells and whistles aside, your success as a marketer today still stems from using emotional marketing that understands consumers' needs and preferences. Now, with the emergence of influencer marketing, we can combine these two approaches in our content marketing to reach deep into our desired ... more
![A Guide to Using Infographics for Lead Generation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190408-infographic-lg.jpg)
![How to Write a Perfect Guest Post Pitch [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190404-infographic-lg.jpg)
Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention. more
Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's ... more![Three Creative Habits to Inspire You and Make You More Productive [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190311-infographic-lg.jpg)
![Supercharge Your Content Marketing With Interactive Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/Kaon_Interactivity_Infographic_2019-lg.jpg)
Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and ... more
How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 ... more
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