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by Meryl Draper
Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B marketing.
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by Michael Saba
An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.
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by Ayaz Nanji
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group.
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by Laura Forer
In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement.
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by Laura Forer
Make sure you get the most out of your video investment with these 10 ideas to help create and distribute your marketing videos.
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by Ann Handley
Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?
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by Liraz Postan
Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.
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by Ayaz Nanji
The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo.
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by Marcus Sheridan
If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings.
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by Laura Forer
Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content.
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by Ayaz Nanji
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares?
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by Laura Forer
Are 360-degree videos worth the extra effort for marketers? Check out stats and facts about the medium and find inspiration from successful brands.
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by Laura Forer
Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand?
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by Laura Forer
Give your eyes a treat and find design inspiration with this visual guide to current creative trends.
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by Laura Forer
Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective.
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by Claire Wilson
Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.
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by Brian Liang
SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them.
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by Laura Forer
As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out and take off.
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by Chad Lott
Although there are no marketing silver bullets, cinemagraphs are fairly shiny and new—and still rare enough to have impact. Find out what they are, how they're different from GIFs, and how to make one.
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by Kelsey Raymond
Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you dispel four common content creation nightmares.
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by Laura Forer
Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy marketers can plan for in the coming year.
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by Andrea Fryrear
Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing.
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by Christian Neri
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties...
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by Laura Forer
More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming.
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by Linda Emma
If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that.
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![Five Reasons People Are Wired for Visual Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180226-infographic-lg.jpg)
![360 Degrees of Success: 360 Video vs. Regular Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180223-infographic-lg.jpg)
![The Rise of the Story Format on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180222-infographic-lg.jpg)
![Creative Trends We'll Be Seeing More of in 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180209-infographic-lg.jpg)
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![Content Marketing 2018: Final Call for Boarding [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180205-infographic-lg.jpg)
![What's New in Video Marketing? Trend Predictions for 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180124-infographic-lg.jpg)
Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing. more
![Marketing Tips for Livestreaming on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180117-infographic-lg.jpg)
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