Marketing Articles: Content

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How Marketers Can Be Effective Business Storytellers (And Why They Should Be)

by Bree Baich

Content
Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more? more
The State of Sales Content ROI [Infographic]

by Ayaz Nanji

Content
Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic. more
How to Measure Your Content Marketing Efforts [Infographic]

by Laura Forer

Content
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. more
How Do Different Age Groups Consume Online Content? [Infographic]

by Laura Forer

Content
There are six major generations of consumers in the US, and each one has different content preferences. Check out these stats and tips to tailor your content to different age groups. more
Are You Guilty of Stealing Images? How to Avoid Breaking Copyright Law [Infographic]

by Laura Forer

Content
Finding images online can be so easy—but using those images for marketing can also be illegal. Check out the infographic to see how to source your images ethically and legally. more
Five Reasons B2B Marketers Who Don't 'Do Video' Are Getting Left Behind

by Meryl Draper

Content
Think videos are just for B2C? Think again. They can be a powerful tactic in the B2B sales journey as well. Here's how to use video effectively in your B2B marketing. more
How to Write Exceptional Case Studies: Five Interview Tips

by Michael Saba

Content
An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies. more
What B2B Buyers Want: Sales Outreach and Content Preferences

by Ayaz Nanji

Content
B2B buyers like to hear from vendors early in the research process, prefer email to phone calls, and want tailored content based on primary research, according to recent research from the RAIN Group. more
23 Ideas for Marketers Wondering What to Post on Instagram [Infographic]

by Laura Forer

Content
In an Instagram rut? Check out these creative ideas to give your posts new life and boost Instagram engagement. more
10 Tips for Video Marketing Success [Infographic]

by Laura Forer

Content
Make sure you get the most out of your video investment with these 10 ideas to help create and distribute your marketing videos. more
How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever

by Ann Handley

Content
Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business? more
Five Tips to Help You Level-Up Headlines and Titles

by Liraz Postan

Content
Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game. more
Why Content Is Getting Fewer Shares on Social Networks

by Ayaz Nanji

Content
The median number of shares content pieces receive on social media has fallen over the past two years due largely to increased competition, changes made by Facebook, and the rise of private sharing, according to recent research from BuzzSumo. more
How to Maximize Your Reach With Video SEO

by Marcus Sheridan

Content
If you produce a marketing video but no one watches it, does it have any impact? Videos must be optimized for search to have the reach and ROI you want. Here are three tips to improve your video SEO rankings. more
Five Reasons People Are Wired for Visual Marketing [Infographic]

by Laura Forer

Content
Humans naturally gravitate toward graphics rather than text. Marketers need to understand that behavior, so take a look at the various ways people are wired to consume visual content. more
What Goes Viral: Learnings From 100,000 Popular Content Pieces

by Ayaz Nanji

Content
Which types of Web content get shared most on social media? Do format, length, and domain authority correlate to more shares? more
360 Degrees of Success: 360 Video vs. Regular Video [Infographic]

by Laura Forer

Content
Are 360-degree videos worth the extra effort for marketers? Check out stats and facts about the medium and find inspiration from successful brands. more
The Rise of the Story Format on Social Media [Infographic]

by Laura Forer

Content
Since the launch of Instagram Stories, more social platforms have released ways for companies to be storytellers and make emotional connections with consumers. Which platform is right for your brand? more
Creative Trends We'll Be Seeing More of in 2018 [Infographic]

by Laura Forer

Content
Give your eyes a treat and find design inspiration with this visual guide to current creative trends. more
Social Video Marketing Tips for Small Businesses [Infographic]

by Laura Forer

Content
Videos can be a smart way to build brand awareness, drive traffic, and convert visitors. Understanding how each social platform displays video can help you make your efforts more targeted and effective. more
Content Creators: 12 Tips to Help You Win Over Impatient Readers

by Claire Wilson

Content
Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read. more
Five Common SEO Mistakes That Content Marketers Make

by Brian Liang

Content
SEO and content marketing, particularly blogging, are a powerful combination that can build your website's authority and drive valuable search engine traffic to your site. But content marketers tend to make these five SEO mistakes. Here's how you can avoid them. more
Content Marketing 2018: Final Call for Boarding [Infographic]

by Laura Forer

Content
As more marketers realize the benefits of content marketing, the practice becomes even more competitive. Check out this infographic with stats from the past year and tips to help your B2B or B2C content marketing program really stand out and take off. more
Moving Pictures: How to Increase Engagement With Cinemagraphs

by Chad Lott

Content
Although there are no marketing silver bullets, cinemagraphs are fairly shiny and new—and still rare enough to have impact. Find out what they are, how they're different from GIFs, and how to make one. more
This Simple Process Can Eliminate Four of Your Biggest Content Creation Nightmares

by Kelsey Raymond

Content
Trying to continually strike a balance between creating engaging, high-quality content and producing it at scale can seem like a bad dream. But here's a proven process to help you dispel four common content creation nightmares. more