Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Laura Forer
The "Approachable Expert" is the best type of voice to use in explainer videos, according to research by Digital Brew. Check out the infographic to see what that means and how to find the right person to match your brand's voice.
more
by Ayaz Nanji
Most marketers say it takes between one and six hours, on average, to create a piece of content, according to recent research from coSchedule.
more
by Markerle Davis
Voice search has begun to take center stage, signaling a dramatic change in the way consumers search online. Here's what you need to know, including current trends, potential growth, likely effects on digital marketing and SEO, as well as opportunities and barriers marketers may face.
more
by Becky Brooks
To account for shifts in consumer behavior, marketers have to adapt their video marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship.
more
by Ayaz Nanji
Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
more
by Christian Neri
Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories...
more
by Laura Forer
Livestreaming brings a new dimension to video: It can create a connection with the viewer in real-time. That's one reason brands are getting on board with this content trend. Check out how brands are using and monetizing livestreaming.
more
by Mayowa Koiki
The need for high-quality content cannot be overemphasized, which is why you need a team that knows how to implement your content strategy. Here's how to build and nurture a content team that gets the job done.
more
by Christian Neri
Snapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; how and why you should use two-person Instagram Live Stories...
more
by Laurie Davis
Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.
more
by Laura Forer
YouTube has been around for 12+ years, and it's hard to imagine an Internet without its ubiquitous video player. Check out today's infographic to see how YouTube has grown, which videos are the most popular, what viewers search for, and more.
more
by Christian Neri
Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more!
more
by Sam Carr
So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!
more
by David Spark
Here are some top tips for interviewing and reporting from journalists themselves—everything from rebooting a failing interview to getting the soundbites you want.
more
by Kristian Jřnsson
We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.
more
What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score?
more
by Melissa Drozdowski
How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.
more
by Christian Neri
Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more!
more
by Laura Forer
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
more
by Guy Sheetrit
What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
more
by Ann Handley
Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.
more
by Garrett Moon
If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
more
by Ayaz Nanji
LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.
more
by Laura Lentchitsky
Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.
more
by Christian Neri
This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new product director; how Snapchat's caught between Qatar and Saudi Arabia; and much more.
more
![Creating Videos: What to Look for in a Voiceover Artist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171025-infographic-lg.jpg)
![The Most Effective Number in Article Headlines [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/231917-ddp-lg.jpg)
![The Rise of Livestreaming: Why People Watch, and How Brands Can Benefit [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171019-infographic-lg.jpg)
![YouTube Stats, Facts, and Figures for 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171011-infographic-lg.jpg)
How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices. more
![How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170929-infographic-lg.jpg)
![The Content Preferences of LinkedIn Members [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/260917-ddp-lg.jpg)
MarketingProfs uses single