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by Laurie Davis
Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.
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by Laura Forer
YouTube has been around for 12+ years, and it's hard to imagine an Internet without its ubiquitous video player. Check out today's infographic to see how YouTube has grown, which videos are the most popular, what viewers search for, and more.
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by Christian Neri
Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more!
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by Sam Carr
So how do you stand out from the crowd as a B2B social media marketer? Here's the advice you need to ensure your company engages with potential customers and develops a social media following that converts into what you really want—sales!
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by David Spark
Here are some top tips for interviewing and reporting from journalists themselves—everything from rebooting a failing interview to getting the soundbites you want.
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by Kristian Jønsson
We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.
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What if Google assigned a "content score" to every page on your website? Experts think that's exactly what Google does. So, to get more organic traffic to your site, you need to know the answer to this critical question: How do you improve your Google content score?
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by Melissa Drozdowski
How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices.
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by Christian Neri
Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to teens; tools to research competitors' social strategy; more!
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by Laura Forer
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
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by Guy Sheetrit
What marketing tools should your company be using right now? Here are 17 for 2017—some new, some tried and true, all totally useful.
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by Ann Handley
Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.
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by Garrett Moon
If your marketing calendar is a cobbled-together spreadsheet, be prepared for a content-related nightmare. To maximize your marketing calendar's effectiveness, make sure these three components are in place.
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by Ayaz Nanji
LinkedIn members most prefer to see content on the platform that is both educational/informative and relevant to their specific interests, according to recent research from the social network.
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by Laura Lentchitsky
Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.
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by Christian Neri
This week: Facebook pulls an important B2B targeting capability; Messenger hits 1.3 billion users, but not all's well; Pinterest reorganizes with boards within boards; Twitter pins hopes on a new product director; how Snapchat's caught between Qatar and Saudi Arabia; and much more.
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by Milica Skocic
To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.
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by David Spark
Marketers sometimes feel compelled to send questions to an interview subject beforehand, especially if that person asks for them. But, as much as you want to do it, let me assure you that you should never, ever, send questions before an on-camera interview.
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by Laura Forer
Finding the right partner to help you create an explainer video can make all the difference. Today's infographic breaks down what to look for in a production company, how you can expect to allocate resources, and which factors cause prices to vary.
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by Christian Neri
Snapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more!
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by Laura Forer
"About Us" pages don't have to be boring. In fact, it's important to your brand that they not be: They provide you a good opportunity to help customers decide to purchase from you. Check out the infographic for inspiration.
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by Kristen Strauss
At the core of every consumer-generated content (CGC) program is the ability to collect and share ratings and reviews. But there is much more marketers can do to increase the effectiveness of their CGC.
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by Colleen Martell
You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin?
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by David Spark
As an interviewer, your job is more than just asking questions. To get a great video, you need to be thinking ahead to the final product. Here are seven classic on-camera mistakes rookie interviewers and video producers make.
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by Monica Norton
Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free.
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![YouTube Stats, Facts, and Figures for 2017 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171011-infographic-lg.jpg)
How can you overcome a fear of public speaking? How can you deliver a winning presentation that encourages your audience to applaud, give you high marks on post-presentation surveys, and seek you out for a chat after the microphone is turned off? Here are a few recommendations and best-practices. more
![How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170929-infographic-lg.jpg)
![The Content Preferences of LinkedIn Members [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/260917-ddp-lg.jpg)
![The Insider's Guide to Choosing an Explainer Video Production Company [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170918-infographic-lg.jpg)
#SocialSkim: Snap's College Play, Facebook's Tinder Test, LinkedIn's ProFinder: 11 Stories This WeekSnapchat again courts college audience; Facebook tests a Tinder-like feature, to spend $1 billion on original programming for "Watch"; Twitter's new account-sharing feature; a year into LinkedIn ProFinder; Facebook's ad format for print catalogs; Apple partners with Snapchat for AR; much more! more![What Makes a Great 'About Us' Page [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170915-infographic-lg.jpg)
Even the greatest content needs an early boost to gain traction in social media. Paid promotion and influencer marketing can help, but they can be costly. Fortunately, virtually every organization has a captive audience that's willing—even happy—to share content with their networks for free. more
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