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by Laura Forer
Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand.
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by Jessica Swanda
Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
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by Ayaz Nanji
The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.
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by Harry Mills
Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed.
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by Rafael Romis
The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind.
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by Ayaz Nanji
Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.
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by Sara McGuire
A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.
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by Laura Forer
Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your marketing funnel and gives you 10 specific video and distribution ideas.
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by Ayaz Nanji
The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.
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by Christian Neri
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...
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by Laura Forer
Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer.
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by Ayaz Nanji
Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.
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by Brad Keys
As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.
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by David Spark
This could have been titled "How and Where to Get More Funding for Content Marketing"—because it benefits nearly all business departments and functions. These are the arguments that can get you more budget from the C-suite for content marketing.
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by Christian Neri
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends...
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by Ayaz Nanji
Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll.
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by Jim Spaeth
Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know.
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by Deborah Holstein
Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results.
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by Jonathan Kranz
Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content to satisfy the voracious demand for it?
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by Laura Forer
Mastering keyboard shortcuts can cut down on production time—and, even better, make you look like a pro. Get started with this list of more than 50 WordPress shortcuts.
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By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can kick off a customer-generated content strategy using reviews.
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by Joe Griffin
Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, do?
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by David Spark
Here's a surprising fact: Just because you're a good writer or video or audio producer doesn't mean you're a good content marketer. Many of us are still making these 16 mistakes.
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by Christian Neri
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more!
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by Payman Taei
Infographics are everywhere on the Web, but it isn't easy to come up with good designs to create your own. Here are five the most popular types of infographic templates, the reasons they work so well, and tips and tricks to help you make them your own.
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![11 Questions to Ask Before You Create a Marketing Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170623-infographic-lg.jpg)
![10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170620-infographic-lg.jpg)
![Marketing and Podcasts: What You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170614-infographic-lg.jpg)
![Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/090617-ddp-lg.jpg)
![50+ Keyboard Shortcuts for Using WordPress Like a Pro [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170606-infographic-lg.jpg)
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