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by Christian Neri
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more!
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by Laura Forer
Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel.
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by Andrew Gazdecki
You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates.
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by Laura Forer
Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.
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by Cassie Nelson
Marketing content takes time, energy, and effort to produce. And even when you think you're doing it right, your efforts may fall flat. These quick tips for creating and distributing content can help you succeed.
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by Joe Griffin
Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.
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by Christian Neri
Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more!
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by Tyler Hakes
Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.
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by Ayaz Nanji
Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year.
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by Juan Jose Mendez
Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key.
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by Christian Neri
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary...
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by Laura Forer
Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand.
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by Jessica Swanda
Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
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by Ayaz Nanji
The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.
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by Harry Mills
Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed.
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by Rafael Romis
The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind.
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by Ayaz Nanji
Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.
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by Sara McGuire
A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.
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by Laura Forer
Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your marketing funnel and gives you 10 specific video and distribution ideas.
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by Ayaz Nanji
The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.
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by Christian Neri
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...
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by Laura Forer
Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer.
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by Ayaz Nanji
Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.
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by Brad Keys
As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.
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by David Spark
This could have been titled "How and Where to Get More Funding for Content Marketing"—because it benefits nearly all business departments and functions. These are the arguments that can get you more budget from the C-suite for content marketing.
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![Video Content and Its Role in the Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170706-infographic-lg.jpg)
![Five Mantras That Can Lead to More Leads From Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170705-infographic-lg.jpg)
![11 Questions to Ask Before You Create a Marketing Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170623-infographic-lg.jpg)
![10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170620-infographic-lg.jpg)
![Marketing and Podcasts: What You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170614-infographic-lg.jpg)
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