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by Rafael Romis
The Web continues its march toward becoming more image-centric, and any e-commerce site not willing to invest in product photography or video is already being left behind.
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by Ayaz Nanji
Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.
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by Sara McGuire
A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.
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by Laura Forer
Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your marketing funnel and gives you 10 specific video and distribution ideas.
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by Ayaz Nanji
The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.
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by Christian Neri
Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...
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by Laura Forer
Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer.
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by Ayaz Nanji
Most bloggers write their posts during business hours and do their blogging from home, according to research from Orbit Media Studios.
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by Brad Keys
As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.
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by David Spark
This could have been titled "How and Where to Get More Funding for Content Marketing"—because it benefits nearly all business departments and functions. These are the arguments that can get you more budget from the C-suite for content marketing.
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by Christian Neri
Facebook gives parents control with teen messaging app; Instagram vs. Snapchat for small business; Facebook, WhatsApp revamp photo features; the only social listening tool for Reddit; Facebook's mid-roll ads underwhelm; social media B2B trends...
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by Ayaz Nanji
Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll.
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by Jim Spaeth
Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know.
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by Deborah Holstein
Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results.
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by Jonathan Kranz
Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content to satisfy the voracious demand for it?
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by Laura Forer
Mastering keyboard shortcuts can cut down on production time—and, even better, make you look like a pro. Get started with this list of more than 50 WordPress shortcuts.
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By harnessing the voices of people who are your customers, you create social proof—and advocates. Better yet, they are already familiar with your messaging and brand. Here's how you can kick off a customer-generated content strategy using reviews.
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by Joe Griffin
Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, do?
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by David Spark
Here's a surprising fact: Just because you're a good writer or video or audio producer doesn't mean you're a good content marketer. Many of us are still making these 16 mistakes.
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by Christian Neri
Skype mutates to take on Snapchat and Messenger; LinkedIn Groups gives brands an edge; Instagram now has links and Messenger ad integration; 2016's worst brand social media fails so far; Reddit's becoming a full-fledged network; much more!
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by Payman Taei
Infographics are everywhere on the Web, but it isn't easy to come up with good designs to create your own. Here are five the most popular types of infographic templates, the reasons they work so well, and tips and tricks to help you make them your own.
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by Laura Forer
We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types of devices that we carry and wear.
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by Shannon Matthews
Blogs add an inherently personal touch, making your brand feel more human to your readers. Which is why they're a trusted source of information.
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by Jawad Khan
Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business.
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by Christian Neri
Facebook inks original-video pact and massive e-sports deal; young workers use Instagram to evaluate workplaces; Snapchat's Custom Stories perfect for branded events; Facebook tests food delivery; Instagram gives brands more engagement than Facebook...
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![10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170620-infographic-lg.jpg)
![Marketing and Podcasts: What You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170614-infographic-lg.jpg)
![Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/090617-ddp-lg.jpg)
![50+ Keyboard Shortcuts for Using WordPress Like a Pro [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170606-infographic-lg.jpg)
![How Content Reaches a Constantly Connected Audience [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170601-infographic-lg.jpg)
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