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by Ayaz Nanji
This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.
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by Caroline Petersen
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.
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by Stephanie Stahl
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.
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by Ayaz Nanji
Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.
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by Saul Marquez
Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.
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by Ayaz Nanji
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.
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by Kaveh Vahdat
Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.
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by Jo Roberts
Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.
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by Ayaz Nanji
Which emojis confuse people most? To find out, researchers surveyed 2,201 people in the United States.
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by Jo Roberts
Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.
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by Ayaz Nanji
Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post.
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by Cassandra Gucwa
Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.
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by George B. Thomas
This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff.
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by Rick Pendrick
Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now.
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by Eric Yaverbaum
Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
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by Ayaz Nanji
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.
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by Ayaz Nanji
Some 59% of B2B marketing leaders have identified video as a leading marketing technique they plan to use for brand-building in 2024, according to this recent infographic from LinkedIn.
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by Someshwar Bindu
Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.
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by Michael Becker
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
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by Jason Dea
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
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by Ryan Johnson, Amin Foroutan
Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.
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by Ashley Wallace Jones
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
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by Cristian Stanciu
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
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by Jesse Liszka
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
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by Ayaz Nanji
Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?
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![The Evolution of Marketing From Product-Centric to Human-First [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240618-infographic-lg.jpg)
![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]](https://i.marketingprofs.com/assets/images/articles/lg/2024-b2b-content-marketing-benchmarks-budgets-trends-research-lg.jpg)
![The Rise of Virtual Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240613-infographic-lg.jpg)
![The 10 Most Confusing Emojis in 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240528-infographic-lg.jpg)
![The Power of Nostalgia on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240523-infographic-lg.jpg)
![How B2B Marketing Leaders Are Brand-Building With Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240430-infographic-lg.jpg)
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