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by Lotte Reford
Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights.
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by James Westfield
A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps.
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by Ayaz Nanji
This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition.
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by Marcy Paulson
Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more.
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by Ayaz Nanji
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research.
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by Ayaz Nanji
This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content.
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by Kerry Sheahan
Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here...
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by Victor Blasco
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
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by Ayaz Nanji
Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants.
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by Ayaz Nanji
This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging.
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by Caroline Petersen
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results.
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by Stephanie Stahl
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data.
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by Ayaz Nanji
Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey.
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by Saul Marquez
Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more.
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by Ayaz Nanji
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica.
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by Kaveh Vahdat
Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more.
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by Jo Roberts
Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing.
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by Ayaz Nanji
Which emojis confuse people most? To find out, researchers surveyed 2,201 people in the United States.
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by Jo Roberts
Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.
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by Ayaz Nanji
Why do so many brands post content on social media that taps into nostalgia? This infographic explores this trend and looks at how you can go old school with the pieces you post.
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by Cassandra Gucwa
Learn how agile content marketing enables brands to respond quickly to market changes and user needs, enhancing engagement and conversions. Read more now.
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by George B. Thomas
This episode of the Marketing Smarts Live Show delves into the crucial topic of effective B2B communication and features insights from the "King of Clarity," Steve Woodruff.
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by Rick Pendrick
Discover why SEO link-building is best handled by digital PR agencies—and how to boost your search rankings. Find out more now.
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by Eric Yaverbaum
Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready for what's ahead.
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by Ayaz Nanji
The use of terminology related to artificial intelligence (such as "AI" and "generative AI") by media outlets has grown tremendously since the release of ChatGPT in November 2022, according to recent research.
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![Five Ways Small Businesses Can Use Generative AI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240730-infographic-lg.jpg)
![How Rhythm Can Help Your Social Media Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240723-infographic-lg.jpg)
![20 Great Content Marketing Tools for 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240620-infographic-lg.jpg)
![The Evolution of Marketing From Product-Centric to Human-First [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240618-infographic-lg.jpg)
![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]](https://i.marketingprofs.com/assets/images/articles/lg/2024-b2b-content-marketing-benchmarks-budgets-trends-research-lg.jpg)
![The Rise of Virtual Influencers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240613-infographic-lg.jpg)
![The 10 Most Confusing Emojis in 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240528-infographic-lg.jpg)
![The Power of Nostalgia on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240523-infographic-lg.jpg)
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