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by Apeksha Mishra
In our data-rich, content-saturated digital landscape, success lies not in just creating more content but in listening to what your audience is telling you. Because content makes the connections, but data finds the match.
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by Libby Covington
Helping potential buyers through their buying journey is a multipronged effort involving a blend of tactics and the right content for each step. This article explores four content types and their impact during that journey.
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by Ayaz Nanji
Do marketers tell stakeholders when they use artificial intelligence tools to create content? How often are marketers using AI to create content?
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by Ayaz Nanji
Evergreen content is essential for maintaining steady engagement and connecting with audiences over long periods of time. So, what makes it so powerful? And how can you create it? This infographic covers what marketers need to know.
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by Ayaz Nanji
Is artificial intelligence more creative than marketers when developing content? Does AI-generated content tend to be of higher or lower quality compared with human-created content?
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by Ayaz Nanji
Connecting your brand voice to a specific person, or type of person, can help creative teams better understand what type of voice you're aiming for. So, whom should you use as your inspiration? Here are 100 examples—from Sponge Bob to Nelson Mandela.
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by George B. Thomas
Are you striving to position your organization and its leaders as thought leaders? This episode with guest Ashley Faus sheds light on how to do that very thing by using content and social media.
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by Kelsey Raymond
Doing a little bit of every kind of marketing content means you do none really well. But with a consistent investment in fewer content types that are relevant to your audience, you can build an effective content-marketing mix strategy.
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by Ayaz Nanji
What are the emerging design trends that creative teams should be watching in 2024? Researchers analyzed search queries, interviewed industry experts, and looked at fresh approaches being taken by brands.
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by George B. Thomas
Seasoned content marketing expert Ryan Brock shares his vast experience and knowledge of pillar-based content, providing viewers with a comprehensive understanding of how to effectively implement it.
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by Ayaz Nanji
This checklist covers the key steps every content marketer should take this year, including researching your target audience, nailing your firm's unique value proposition, and ensuring content accessibility.
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by Ayaz Nanji
Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research.
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by Jennifer Nolan
Recruiting professionals for qualitative research can be challenging, particularly if your candidates are in the ever-changing tech industry. Try these tactics.
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by Oli West
This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.
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by Ayaz Nanji
This infographic looks at what common palette, filter, and lighting choices tend to convey in marketing photography.
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by Ayaz Nanji
What qualities do B2B buyers find most impactful and essential in content created by vendors? To find out, researchers surveyed 824 people who have participated in a B2B buying process in the past year.
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by George B. Thomas
In the dynamic realm of content marketing, strategic thinking is not just beneficial, it's essential to business success. It not only saves time and money but also boosts content marketing results.
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by Jason Ball
Behind every great thought leader are years of hard-earned experience—and now Google cares about your experience, too. This article explores ways you can best demonstrate that experience.
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by Tomasz Niezgoda
Social media platforms are designed to highlight insights in real-time, but it's impossible to create enough social media content on the fly to keep your brand in people's minds. Keeping a calendar and planning your content is a necessity.
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by James Westfield
Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can.
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by George B. Thomas
Ann Handley breaks down the parts of "ridiculously good content": content that your audience finds invaluable; content that's inspired by data, creativity, or a blend of both.
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by Kelsey Raymond
Considering outsourcing your thought leadership content to generative AI? You may want to reconsider, as editors are well aware of the risks and inaccuracies that come with content created solely by AI.
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by Dave Purdy
This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.
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by George B. Thomas
Are you stuck in the long-form video era while the world has moved on to snappy, engaging short-form content? If so, it's time to catch up!
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by Danny Shepherd
In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. This article defines the technique and offers tips for creating your own niche strategy.
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![Evergreen Content: What Marketers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240125-infographic-lg.jpg)
![100 Persona Characters Marketers Can Use to Define Brand Voice [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240123-infographic-lg.jpg)
![Seven Major Design Trends for 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240110-infographic-lg.jpg)
![A 24-Point Content Marketing Checklist for 2024 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/240109-infographic-lg.jpg)
![How Color and Lighting in Images Affect Brand Perception [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/231205-infographic-lg.jpg)
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