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by Christa Tuttle
Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.
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by Ayaz Nanji
Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older.
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by Ayaz Nanji
This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value.
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by George B. Thomas
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out.
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by Ayaz Nanji
Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.
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by George B. Thomas
To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration.
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by George B. Thomas
What does it mean to run a content-first marketing department? This episode of the Marketing Smarts Live Show features valuable insights and tips from content marketing expert Joe Pulizzi. Read more and watch the video.
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by Cathy Colliver
Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?
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by Abby Wood
Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.
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by Ayaz Nanji
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.
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by Chad S. White
If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.
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by Victor Blasco
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.
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by George B. Thomas
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.
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by Jill Roberson
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
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by George B. Thomas
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some ...
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by George B. Thomas
This episode of Marketing Smarts Live show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more.
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by Ayaz Nanji
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
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by Annie Veale
Content SEO can be overwhelming, especially when populating a website with relevant posts. Visualizing your pages as topic hierarchies, as in the color wheel theory framework, can help.
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by Lindsay Tjepkema
Countless companies and marketers are using generative AI to write blog posts, emails, articles, and other forms of content. The robots can help your marketing. Just don't use it as a replacement for authentic messaging.
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by Vivek Shankar
There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.
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by Kelsey Raymond
Taking control of your owned media will help your organization transition more smoothly into the coming "cookieless" world. Learn what that means, and how to do it.
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Web content is different from other forms of writing, and people consume it differently. The best-practices outlined in this article can help you create content that boosts your brand, improves SEO, and captures people's attention.
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by Melanie Hilliard
You may think you know all there is to know about content marketing now, but you were a rookie too, once. Give those new rookies a good education with these seven tips.
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by Hope Horner
Strong video content can skyrocket your marketing success. But it's vital to know what you're getting into before you invest budget in video. Here are some things to consider.
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by Cathy Colliver
What if Sales enablement is not about being loud and obnoxious so you can cut through the noise? Through the context of Nicolas Cage movies, this second article in a monthly series looks at authenticity.
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![The Core Audiences of Different Audio Formats [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230713-infographic-lg.jpg)
![How Content Marketing Builds Brand Loyalty [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230711-infographic-lg.jpg)
![Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230706-infographic-lg.jpg)
![10 Video Marketing Stats You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230620-infographic-lg.jpg)
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode. more
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some ... more
![Spotify Marketing: A Beginner's Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230530-infographic-lg.jpg)
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