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by Jameeka Green Aaron
You've got a great signup conversion rate! Except... nope, those are full of bots. But what about all that traffic to... nope. Also bots. Sound familiar? Working with the security team can help.
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by George B. Thomas
Framed as a discussion about business communication, this episode of the Marketing Smarts Live Show and all the wisdom and banter contained therein could well pertain to all walks of life, personal and professional.
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by Ayaz Nanji
This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver.
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by Lakshmi Padmanaban
The benefits of repurposing content are well-known. But you can't just pick a random blog post off your website and convert it into a random content format. Keep your repurposing strategic with these nine tips.
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by Marielle Dellemijn
Everywhere you look, another tech company is debuting its version of generative AI. So which tools are actually a good investment for content marketers? This article takes a look at three tools that offer unique strengths in content creation.
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by Ayaz Nanji
Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.
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by Ayaz Nanji
This infographic covers the growth of AI, why the idea of it being "human-free" is a myth, and how its potential can be fully unlocked with help from people.
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by Ayaz Nanji
This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out.
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by Ayaz Nanji
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content.
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by Daniel Kehrer
Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.
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by George B. Thomas
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements?
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by Christa Tuttle
Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.
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by Ayaz Nanji
Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older.
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by Ayaz Nanji
This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value.
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by George B. Thomas
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out.
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by Ayaz Nanji
Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people.
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by George B. Thomas
To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration.
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by George B. Thomas
What does it mean to run a content-first marketing department? This episode of the Marketing Smarts Live Show features valuable insights and tips from content marketing expert Joe Pulizzi. Read more and watch the video.
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by Cathy Colliver
Everyone in marketing talks about providing value. It's become a bingo buzzword. Whatever happened to real value—honest-to-goodness help for someone with a specific problem?
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by Abby Wood
Whether it's it's the start of the singularity or a fad that will fade like so many others, AI writing has taken the marketing world by storm. This article muses about whether human creativity is at stake.
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by Ayaz Nanji
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.
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by Chad S. White
If only it were possible to read tea leaves and divine exactly what the future holds for our beloved content marketing! But it's not, so Chad S. White offers his own compelling predictions.
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by Victor Blasco
Video marketing is becoming table stakes. But how do you highlight a product with video—without turning into Wheel of Fortune's Vanna White? Get schooled by watching these product videos.
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by George B. Thomas
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.
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by Jill Roberson
Being a customer-centric company involves taking customer feedback and applying it, of course. But before you get to that point, you have to create content that is focused on what your customers want.
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![Four Key Benefits of Using a CRM for Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230815-infographic-lg.jpg)
![What AI Needs to Learn From Humans [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230808-infographic-lg.jpg)
![The Anatomy of a Great Blog Post Introduction [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230803-infographic-lg.jpg)
![The Core Audiences of Different Audio Formats [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230713-infographic-lg.jpg)
![How Content Marketing Builds Brand Loyalty [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230711-infographic-lg.jpg)
![Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230706-infographic-lg.jpg)
![10 Video Marketing Stats You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230620-infographic-lg.jpg)
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode. more
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