Marketing Articles: Content

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How Promotional Should Marketing Content Be?

by Joe Zappa

Content
Most long-form content is meant to help readers and prospects solve a problem, and it's best not to oversell your brand when creating it. But when should you start slipping in mentions of your solution? When is it time to get promotional? more
ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

by Stephen Marcinuk

Content
AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity. more
Can ChatGPT Write B2B Tech Articles? [Infographic]

by Ayaz Nanji

Content
Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines. more
Why Tone Matters More Than Ever in Business Communication

by Ayaz Nanji

Content
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly. more
What Senior Tech Leaders Look for in B2B Content

by Ayaz Nanji

Content
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research. more
Publication vs. Library: The Two Kinds of Content Strategies [Infographic]

by Ayaz Nanji

Content
This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it looks at how to succeed with each approach. more
Five of the Most Common Content Marketing Mistakes—And What to Do Instead

by Aaron Middleton

Content
Don't make basic content marketing blunders. Check out this list of gaffes that happen more often than they should. more
Seven Infographic Design Trends for 2023 [Infographic]

by Ayaz Nanji

Content
Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization. more
Are You There, ChatGPT? It's Me, Marketing.

by Jeroen Kuppens

Content
Everyone has questions about whether, when, and how to use ChatGPT for marketing. Aside from the sense of wonder that tech is crafting sentences, what does it really bring to the table? One marketing department did some experimenting to find out. more
What Slows the Creative Process Down

by Ayaz Nanji

Content
Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research. more
The Future Is Now: Five Forward-Thinking Marketing Content Growth Areas

by John Hyslop

Content
The buzz about content creation is that AI is going to start doing it for us. That's not really the case—although it will certainly change the game, together with several other forms of tech that are influencing content growth. more
Five Whitepaper Design Mistakes That Are Costing You Leads

by Sarah Parker

Content
There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid. more
What the Most Successful Content Marketers Do Differently

by Ayaz Nanji

Content
The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush. more
Five Serious Content Marketing Mistakes You Need to Avoid

by Swati Saini

Content
Content marketing can be powerful, but there are so many ways to get it wrong, from missed opportunities to incorrect information. Watch for these five major stumbling blocks. more
Less Humor, More Inspiration: The Messaging People Want From Brands

by Ayaz Nanji

Content
People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest. more
11 Jargon Phrases to Avoid Using in Work Emails [Infographic]

by Ayaz Nanji

Content
Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided. more
Your First New Content Marketing Tool for 2023 Should Be Your Sales Team

by Kerry Sheahan

Content
Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts. more
Marketing at the Speed of Thought: AI Use Cases for Four Content Types

by May Habib

Content
We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types. more
How to Create a B2B Marketing Podcast (And Why You Should)

by Lesley Vos

Content
If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast. more
Eight Graphic Design Trends That Will Dominate 2023 [Infographic]

by Ayaz Nanji

Content
This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive visuals. more
Six Ways to Build Brand Influence Using Thought Leaders in Your Organization

by Becky Ruyle

Content
Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership. more
Data Draws the Big Picture: Why and How to Use Data Visualization

by Matthew Fanelli

Content
The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization. more
To Create Engaging Content, Your Marketing and Creative Teams Need to Be Strategic Partners

by Alex Kelly

Content
Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning. more
The Content Roadblock: How Inefficient Workflows Affect Creative Teams

by Ayaz Nanji

Content
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2. more
The Four Pillars of a Great Blog [Infographic]

by Ayaz Nanji

Content
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success. more