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Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.
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by Manick Bhan
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
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Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content.
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by Chad S. White
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
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by Ayaz Nanji
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.
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by Mindi Zissman
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
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by Ayaz Nanji
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.
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by Randy Frisch
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.
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As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.
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by Ayaz Nanji
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
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by Melissa Sargeant
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
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by Wayne St. Amand
B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
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Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.
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by Ayaz Nanji
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
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by Ayaz Nanji
B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.
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by Colm O'Regan
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.
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by Ayaz Nanji
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.
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by Ayaz Nanji
The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios.
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by Ayaz Nanji
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.
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by Ayaz Nanji
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.
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by Ayaz Nanji
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.
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by Colm O'Regan
Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.
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by Ayaz Nanji
How can you get relevant content in front of your audiences more quickly? This infographic from Uberflip provides 12 boosts you can make to speed up your campaign delivery.
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by Ayaz Nanji
The size of the podcast listening audience in the US has increased in 2021 after flattening in the second half of 2020, with growth driven by lighter listeners and at-home listeners, according to recent research from Nielsen.
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by Georgi Todorov
Competition for high Google rankings is fierce. How do you one-up your competitors and outrank them? These five tactics will help.
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![Brand Voice in 2021: More Important and More Difficult [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211214-infographic-lg.jpg)
![Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211209-infographic-lg.jpg)
![The Common Characteristics of Viral TikToks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211207-infographic-lg.jpg)
![27 Useful Tools for Managing and Growing Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211109-infographic-lg.jpg)
![A Snapshot of the Content Creator and Influencer Economy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211021-infographic-lg.jpg)
![Eight Graphic Design Trends That Will Define 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211019-infographic-lg.jpg)
![12 Boosts for Speeding Up Your Content Campaign Delivery [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210930-infographic-lg.jpg)
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