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by Sabrina Tessitore
Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.
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Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article.
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by Téa Liarokapi
It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.
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by Ayaz Nanji
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.
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by Ayaz Nanji
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.
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by Ayaz Nanji
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.
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by John Langenfeld
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.
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by Mikel Fields
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.
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by Ayaz Nanji
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.
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Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.
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by Manick Bhan
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
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Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content.
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by Chad S. White
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
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by Ayaz Nanji
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.
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by Mindi Zissman
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
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by Ayaz Nanji
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.
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by Randy Frisch
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.
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As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.
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by Ayaz Nanji
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
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by Melissa Sargeant
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
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by Wayne St. Amand
B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
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Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.
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by Ayaz Nanji
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
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by Ayaz Nanji
B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.
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by Colm O'Regan
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.
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![How to Overcome Six Types of Writer's Block [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220125-infographic-lg.jpg)
![10 Content Marketing Trends to Watch in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220118-infographic-lg.jpg)
![Google's Guide to User-Generated Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220106-infographic-lg.jpg)
![Brand Voice in 2021: More Important and More Difficult [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211214-infographic-lg.jpg)
![Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211209-infographic-lg.jpg)
![The Common Characteristics of Viral TikToks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211207-infographic-lg.jpg)
![27 Useful Tools for Managing and Growing Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211109-infographic-lg.jpg)
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