Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.
more
by John Langenfeld
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article.
more
by Mikel Fields
Audio of all types, from podcasts to voice search, is a powerful form of content marketing. If you're not doing it yet, here's how to get started.
more
by Ayaz Nanji
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.
more
Can video content really be a game-changer for your account-based marketing tactics? Absolutely. Here's how to find success using a video-led ABM program.
more
by Manick Bhan
Quality is a nebulous concept that can be difficult to define. Not for Google: high-quality content for better search rank depends on specific factors that can be optimized. Here's how to do so for five of them.
more
Attention spans are short, on both the Internet and in business presentations. To increase engagement and help audiences retain information, your visual storytelling should include interactive content.
more
by Chad S. White
Webinars are more prevalent than ever, and that won't change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips.
more
by Ayaz Nanji
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.
more
by Mindi Zissman
Standing for something is good for business these days. But how do you go beyond merely sharing company values to crafting real thought leadership? Start with a POV blog post.
more
by Ayaz Nanji
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.
more
by Randy Frisch
We've all heard that prospects consume at least 13 pieces of content before making a decision. But does that have to be true anymore? This article discusses why that should change.
more
As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.
more
by Ayaz Nanji
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.
more
by Melissa Sargeant
Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.
more
by Wayne St. Amand
B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
more
Video is not only a popular form of marketing content but also an incredibly versatile medium, so you can create a certain type of video for each touchpoint in your marketing strategy. Here's a road map of how to use it in account-based marketing.
more
by Ayaz Nanji
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
more
by Ayaz Nanji
B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.
more
by Colm O'Regan
There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.
more
by Ayaz Nanji
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.
more
by Ayaz Nanji
The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios.
more
by Ayaz Nanji
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.
more
by Ayaz Nanji
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.
more
by Ayaz Nanji
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to recent research from Unbounce.
more
![10 Content Marketing Trends to Watch in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220118-infographic-lg.jpg)
![Google's Guide to User-Generated Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220106-infographic-lg.jpg)
![Brand Voice in 2021: More Important and More Difficult [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211214-infographic-lg.jpg)
![Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211209-infographic-lg.jpg)
![The Common Characteristics of Viral TikToks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211207-infographic-lg.jpg)
![27 Useful Tools for Managing and Growing Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211109-infographic-lg.jpg)
![A Snapshot of the Content Creator and Influencer Economy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211021-infographic-lg.jpg)
![Eight Graphic Design Trends That Will Define 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211019-infographic-lg.jpg)
MarketingProfs uses single