Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Matthew Fanelli
The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.
more
by Alex Kelly
Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.
more
by Ayaz Nanji
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.
more
by Ayaz Nanji
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success.
more
by Ayaz Nanji
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.
more
by Ayaz Nanji
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views.
more
by Tony Gnau
We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.
more
by Stephen Marcinuk
Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.
more
by Randy Frisch
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.
more
by Ayaz Nanji
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube.
more
by James De Roche
Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.
more
by Kevin Beales
As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.
more
by Ann Handley
Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.
more
by Ayaz Nanji
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
more
by Ayaz Nanji
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
more
by Brent Keltner
You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.
more
by Tomasz Niezgoda
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.
more
by Robert Strobl
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.
more
by Alex Lashkow
Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.
more
by Ayaz Nanji
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
more
by Ayaz Nanji
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
more
by Kenda Macdonald
This article explores what entry points are and how to successfully use them to get people signed up and into your database.
more
by Ayaz Nanji
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.
more
by Chad S. White
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.
more
by Kenda Macdonald
This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.
more
![The Four Pillars of a Great Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221208-infographic-lg.jpg)
![Five Ways to Optimize Your Videos for Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221206-infographic-lg.jpg)
![Tips for Optimizing Your Marketing Videos [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221103-infographic-lg.jpg)
![12 Reasons User-Generated Content Is Important for Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220908-infographic-lg.jpg)
MarketingProfs uses single