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by Ayaz Nanji
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.
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by Ayaz Nanji
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views.
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by Tony Gnau
We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.
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by Stephen Marcinuk
Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.
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by Randy Frisch
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.
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by Ayaz Nanji
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube.
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by James De Roche
Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.
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by Kevin Beales
As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.
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by Ann Handley
Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.
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by Ayaz Nanji
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
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by Ayaz Nanji
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
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by Brent Keltner
You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.
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by Tomasz Niezgoda
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.
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by Robert Strobl
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.
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by Alex Lashkow
Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.
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by Ayaz Nanji
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
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by Ayaz Nanji
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge.
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by Kenda Macdonald
This article explores what entry points are and how to successfully use them to get people signed up and into your database.
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by Ayaz Nanji
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers.
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by Chad S. White
The email newsletter will never die! But it will continue to undergo changes every now and then. Here are nine of today's best-practices that will get your newsletter read.
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by Kenda Macdonald
This articles explains what lead magnets are, how businesses use them incorrectly, and how to integrate segmentation and lead magnets to better drive demand generation.
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by Phil Caplin
Podcasts are everywhere. Chances are your audience members subscribe to several. And their content—especially that of a branded podcast—is conducive to spreading brand awareness.
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by Ayaz Nanji
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future.
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by Hope Horner
Email marketing, though old school, is always evolving, as are its enhancements. HTML has become par for the course, but many are still reluctant to include video in their emails. This article breaks down the possibilities and best-practices.
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by Ayaz Nanji
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics.
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![Five Ways to Optimize Your Videos for Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221206-infographic-lg.jpg)
![Tips for Optimizing Your Marketing Videos [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221103-infographic-lg.jpg)
![12 Reasons User-Generated Content Is Important for Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220908-infographic-lg.jpg)
![Five Trends Fueling the Rise of Visual, Data-Driven Storytelling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220830-infographic-lg.jpg)
![Seven Tips for Writing Content Effectively [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220823-infographic-lg.jpg)
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