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by Kerry Sheahan
Before you invest in new content tools this year, try poking your salespeople for information and inspiration. Their conversations with prospects can hold the key to content that converts.
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by May Habib
We've all heard it: AI is here, you need to use AI, incorporate AI into your business. But in the case of marketing, what exactly do you use it for? Here are practical applications for AI across four content types.
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by Lesley Vos
If you've been resisting adding podcasts to your B2B marketing strategy, 2023 is the year to change that. Podcasts are popular, they have a low barrier to entry, and they appeal to audiences you might not otherwise reach. Here's a guide to creating your own podcast.
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by Ayaz Nanji
This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive visuals.
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by Becky Ruyle
Although their influence is broadly felt, thought leaders aren't magical beings. They're just people—like you. Here are six ways regular people can increase their company's influence with thought leadership.
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by Matthew Fanelli
The amount of data used by marketers has grown exponentially in recent times. But data is only as good as what information you can derive from it. Enter data visualization.
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by Alex Kelly
Visual, interactive design is increasingly important for marketers looking to make the most of the moment. But asking designers what they think shouldn't be an afterthought—get them involved at the onset of campaign planning.
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by Ayaz Nanji
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2.
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by Ayaz Nanji
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success.
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by Ayaz Nanji
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.
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by Ayaz Nanji
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views.
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by Tony Gnau
We've all seen them: videos that really should have had professional production value. The lighting is bad, there's a broom in the background, or a dog is barking off-screen. But what about when DIY video works fine? This article breaks down the differences.
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by Stephen Marcinuk
Once the novelty of AI-generated content has worn off, is it really useful to your company? This article argues that it absolutely is, and you should adopt it sooner rather than later.
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by Randy Frisch
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.
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by Ayaz Nanji
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube.
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by James De Roche
Google's "helpful content update" to its algorithm has companies wondering how their SEO will be affected. Your SEO will be OK if you avoid these five traps.
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by Kevin Beales
As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.
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by Ann Handley
Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.
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by Ayaz Nanji
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available.
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by Ayaz Nanji
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media.
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by Brent Keltner
You can have the longest list of content items in the world, but it's not a content strategy until they're mapped to your customers' needs. To get there, take these four actions.
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by Tomasz Niezgoda
Optimizing anchor text is as delicate as it is essential. Iffy tactics risk penalties, but playing it too safe means low rankings. Google will judge you. Follow the four steps in this article to get your anchor texts just right.
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by Robert Strobl
We've all been there: You send out a million party invitations, and nobody shows up. Ouch. To ensure that doesn't happen with your company webinars, use these invitation tips.
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by Alex Lashkow
Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.
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by Ayaz Nanji
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns.
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![Eight Graphic Design Trends That Will Dominate 2023 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230103-infographic-lg.jpg)
![The Four Pillars of a Great Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221208-infographic-lg.jpg)
![Five Ways to Optimize Your Videos for Search [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221206-infographic-lg.jpg)
![Tips for Optimizing Your Marketing Videos [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/221103-infographic-lg.jpg)
![12 Reasons User-Generated Content Is Important for Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220908-infographic-lg.jpg)
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