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by Matt Janaway
Both B2B and B2C companies use content marketing, but their respective content strategies differ—because their audiences' needs, requirements, and behaviors differ. Here are five ways to create B2B content that converts.
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A good product content strategy requires technology that can integrate production, storage, and management, as well as analyze data to deliver relevant customer experiences. Are you using the right tools?
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To be competitive today, marketing leaders need agile, flexible martech platforms that scale and bring context to the data their businesses need. Find out more.
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by Ayaz Nanji
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.
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by Ayaz Nanji
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.
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by Thomas Sugar, Emma Conlan
Static images and regular voiceovers are not enough to succeed at virtual events. Attendees' attention spans are in danger of waning without the inclusion of interactive tools in your presentations. Here are four possibilities.
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The current environment is a great chance to reconsider your content marketing funnel, stage by stage, and adjust it to our new reality. Here's exactly what you can do.
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by Ayaz Nanji
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
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by Ayaz Nanji
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?
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by Marissa Aydlett
The pandemic has significantly changed the way B2B buyers and sellers do business. To adapt to the new B2B sales and marketing world, adopt these five strategies.
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by Ayaz Nanji
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?
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by Lindsay Tjepkema
You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.
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by Ayaz Nanji
B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2.
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by Stuart Coe
At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.
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by Maureen Jann
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.
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by Ayaz Nanji
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.
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by Mindi Zissman
In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.
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by Peter Altschuler
Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.
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by Ayaz Nanji
Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.
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by Ayaz Nanji
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.
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by Scott Baradell
The way you timestamp (or don't timestamp) your online content says a lot about how you think about your audience. Find out why timestamped content is so important.
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by Daniel Rosehill
Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.
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by Ayaz Nanji
How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.
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by Ayaz Nanji
Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?
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by Sarah Bird
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments.
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![A Quick Guide for Website Image Optimization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210422-infographic-v3-lg.jpg)
![Four Best-Practices for Responsive Search Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210420-infographic-lg.jpg)
![Audio Marketing: From Radio to Clubhouse [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210406-infographic-lg.jpg)
![20 Content Stats Modern Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210330-infographic-lg.jpg)
![Nine Tips for Creating SEO-Friendly Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210218-infographic-lg.jpg)
![Web Design Stats and Trends for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/210211-infographic-sm.jpg)
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