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by Lindsay Tjepkema
You know about account-based marketing. Now it's time for account-based podcasting: delivering personalized audio content directly to target customers. Learn more here.
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by Ayaz Nanji
B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2.
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by Stuart Coe
At a time when digital content should be a priority, many marketers are finding it difficult to maintain consistent content marketing planning and production. These pointers can help.
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by Maureen Jann
The pandemic has changed everyone, including your customers. The buyer personas you created a year ago no longer apply. Here's how to adapt your messaging and content for your customers' current needs and behaviors.
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by Ayaz Nanji
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.
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by Mindi Zissman
In the era of "fake news," getting someone to trust your content is not an easy task. But customers are more prepared to trust brands and businesses than other sources. Here's how to take advantage of it.
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by Peter Altschuler
Online presentations and webinars are too often dragged down by surplus information or they're cluttered with self-promotion. Nobody has time for that. Make your presentation lean and mean by taking this article's advice.
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by Ayaz Nanji
Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.
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by Ayaz Nanji
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.
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by Scott Baradell
The way you timestamp (or don't timestamp) your online content says a lot about how you think about your audience. Find out why timestamped content is so important.
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by Daniel Rosehill
Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities—along with how to use both content types—in this article.
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by Ayaz Nanji
How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.
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by Ayaz Nanji
Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?
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by Sarah Bird
As marketers, in matters SEO we are often at the mercy of the almighty Google. But 2020 proved that it pays to be prepared, and businesses stand to better manage future crises by staying up to date on these four SEO developments.
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by Ayaz Nanji
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future.
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by Peter Altschuler
The creation of targeted information—about companies, products, services, and more—has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier monikers for what's now lumped into "content." It's a long-established discipline. And here's how it actually works.
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by Ayaz Nanji
Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the task feels too daunting or boring.
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by Melissa Koski Carney
We're all scrambling for new ways to connect with customers during COVID, but the easiest method could be right on our desktops: LinkedIn. The platform is more popular than ever, and many companies are overlooking features that could factor into 2021 marketing plans.
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by Aaron Cullers
2020 changed everyone, including B2B buyers, and your content strategy must change with them—which means better personalization. But it doesn't mean being stalker-y. Instead, use these five tips for a truly personalized B2B strategy.
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by Petra Odak
Losing the occasional customer is an inevitable reality—but it doesn't have to be the end. The right targeted content techniques can both win back people who stopped using your service and ensure they never stray again. Just follow these five steps.
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by Ayaz Nanji
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec.
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by Lindsay Tjepkema
Many of us still rely on traditional content types to drive our content marketing and thought leadership. It's time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here's the why and how-to.
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by Ayaz Nanji
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.
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by Mindi Zissman
Content creation is one of those tasks organizational leaders should do but rarely find the time for. Extracting content, or even content ideas, from executives and internal experts is a major challenge for marketers. Here are six practical ways to get the content you need.
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by Carmine Mastropierro
Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how.
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![Audio Marketing: From Radio to Clubhouse [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210406-infographic-lg.jpg)
![20 Content Stats Modern Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210330-infographic-lg.jpg)
![Nine Tips for Creating SEO-Friendly Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210218-infographic-lg.jpg)
![Web Design Stats and Trends for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/210211-infographic-sm.jpg)
The creation of targeted information—about companies, products, services, and more—has been around for generations. Collateral, sales aids, product literature, brand books... all were earlier monikers for what's now lumped into "content." It's a long-established discipline. And here's how it actually works. more![How to Stop Procrastinating and Become a Joyful Writer [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210209-infographic-lg.jpg)
![The Biggest Frustrations of Content Managers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210113-infographic-lg.jpg)
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