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by Vahe Habeshian
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste.
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by Rasmus Skjoldan
By developing processes and adopting ideas that mirror Agile methods, marketing teams can produce higher-quality content. Here's how Agile approaches can help you find the balance between quality and quantity.
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by Adam Little
What makes the difference between a piece of content that gets no traction, and another that encourages a potential client to buy? This article will help you pinpoint the why and how of creating excellent buyer-focused content.
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by Vahe Habeshian
Video has quickly become one of the most popular types of online content. This infographic goes into detail why that's the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing.
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by Vahe Habeshian
Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer.
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by Ayaz Nanji
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing.
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by Vahe Habeshian
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need to know.
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by Anja Skrba
Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don't want to waste time on substandard writing. Avoid these nine common writing and content mistakes.
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by Randy Frisch
Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies.
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by Kelsey Raymond
In far too many businesses, marketing and sales teams maintain radio silence between each other, even though each has plenty to offer the other—especially regarding content. If only they could team-up, their collaboration would mean less wheel-spinning and more success for both.
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by Vahe Habeshian
Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic.
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by Vahe Habeshian
B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading... When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises.
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by Heather O.
Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete.
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by Vahe Habeshian
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today.
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by Yousef "Yoyo" Abu Ghaidah
You've likely sat through dozens of terrible presentations—and you're right to feel you were robbed of your time. Avoid subjecting your own audiences to the same fate with your own presentations: Apply these content marketing principles to create and deliver stellar presentations.
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by Vahe Habeshian
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more.
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by Lauren McGrath
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know.
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by Mark C. Nardone
A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program.
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by Ayaz Nanji
The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.
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by Mario Medina
Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics.
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by Brian Byer
Nearly 30% of Americans, that's some 70 million people, regularly listen to at least one podcast. For any business, that's a huge opportunity to tap into a market hungry for content, especially in niche areas of interest. Your podcast audience is waiting for you...
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by Vahe Habeshian
You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and one-size-fits-all answer—because there are numerous considerations. This infographic breaks those down for you.
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by Ayaz Nanji
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.
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by Kelsey Raymond
To get the maximum return on investment from their content marketing and sales teams, company executives need to create a culture that enables those teams to work together. Here's a three-step guide to creating that kind of company atmosphere.
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by Ayaz Nanji
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.
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![Five Tips on How to Use Influencer Content in Paid Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190910-infographic-lg.jpg)
![Why the Future of Marketing Is Video: 40+ Statistics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190903-Infographic-lg.jpg)
Video has quickly become one of the most popular types of online content. This infographic goes into detail why that's the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing. more![29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190829-infographic-lg.jpg)
![Instagram Stories 101: What Marketers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190822-infographic-lg.jpg)
Delivering personalized content at scale requires a strategic effort that applies to various marketing strategies: inbound, demand generation, account-based marketing, and sales enablement. Here are some best-practices for delivering personalized content for each of those four strategies. more
![The Ultimate SEO Checklist [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190807-infographic-lg.jpg)
![Content Marketing That's Strong and Fit Enough to Generate ROI [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190806-infographic-lg.jpg)
Content marketing helps shape your company's place in the marketplace. The key to creating content that drives website visits, improves conversion, and creates brand lift is understanding what your audience needs and how you can best provide it. Make sure your content marketing can compete. more![Why Digital Marketing Is More Important Than Ever Before [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190725-infographic-lg.jpg)
![The Payoff of the Partnership Between Marketing and Creative [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190717-infographic-lg.jpg)
Brands that understand the value of partnerships with influencers are prioritizing the repurposing of influencer-created content. But extending the life of that content comes at a price, which is something marketers should be mindful of when beginning a partnership. Here are the important things you need to know. more
A thought-leadership program drives value and builds trust. But many marketers struggle to identify their unique industry perspective, and then to integrate it into their messaging, positioning, and content. These five steps will help you kick off (or elevate) your thought-leadership program. more
Even when you create a great piece of content, it might never be seen if it's not promoted and shared. Promotion is critical to the success of your content strategy, in general. To ensure your content gets seen and generates leads, use these 10 unpaid, organic content-promotion tactics. more
![How Much Does a Video Cost to Produce? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190604-infographic-lg.jpg)
You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and one-size-fits-all answer—because there are numerous considerations. This infographic breaks those down for you. more![The Online Platforms With the Greatest Amount of Offensive Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190528-charts-lg.jpg)
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