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by Laura Forer
A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.
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by Randy Frisch
Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
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by Laura Forer
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script.
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by Chris Cano
Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and increase ROI.
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by Jake Athey
Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in the right direction.
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by Ayaz Nanji
Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
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by Lorel Wilhelm-Volpi
Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.
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by Brandon Lewis
Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
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by Laura Forer
YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that.
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Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?!
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by Jacob Warwick
Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems.
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by Ayaz Nanji
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
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by Ayaz Nanji
Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
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by Ayaz Nanji
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.
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by Garrett Moon
Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.
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by Peter Altschuler
Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B podcast a success.
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by Laura Forer
Everything you wanted to know about video marketing, from how it's effective to where to distribute your videos, is explained in this infographic.
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by Ayaz Nanji
What are the most challenging things about content marketing? Which tasks do content professionals in different roles find most difficult?
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It's harder than ever to grab your customers' attention. But if you allow them to share their opinions and experiences, they're more likely to engage with your brand—while creating marketing materials for you. Here are five ways to use UGC to your benefit.
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by Shaun Hildner, Wailin Wong
The co-producers and co-hosts of Basecamp's Rework podcast offer some practical advice from the podcasting trenches. Keep these three tips in mind when starting and producing your own podcast.
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by Carolyn Lyden
Social media and SEO are often viewed as mutually exclusive marketing practices. But that's not so. Here are five ways that SEO marketers and social media managers can work together.
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by Michael Hayes
Using conversion rate optimization techniques in clickthrough-rate testing of title tags and meta descriptions can increase Web traffic (without dealing with search rank).
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by Laura Forer
Now that B2B brands are catching up to their B2C counterparts in digital content marketing efforts, what's working? What's not working? And how is it all being created, distributed, and measured?
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When you need to arrange complex information and track minute details, calendars are awfully helpful. Especially in content marketing.
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by Ayaz Nanji
Just over half of digital marketers say their company publishes online content daily, according to recent research from The Manifest. However, the frequency of publishing tends to vary significantly based on company size.
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![64 Statistics That Will Guide Your Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180813-infographic-lg.jpg)
![The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180730-infographic-lg.jpg)
![How to Get Your YouTube Videos to Rank in Search Results [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180628-infographic-lg.jpg)
![The Ultimate Guide to Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180529-infographic-lg.jpg)
![Six Important Points About the State of B2B Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180510-infographic-lg.jpg)
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