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by Ayaz Nanji
Some 44% of consumers say they watch at least five videos online per day, on average, according to recent research from Promo.
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Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 is a successful year.
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by Tom Whatley
Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.
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by Ayaz Nanji
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
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by Mathew Sweezey
Despite its massive fan base, loyal users, and billions of impressions, our beloved SlideShare has succumbed. A once-powerful channel is all but dead, and here's why.
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by Kelsey Raymond
Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say about guest-article mistakes.
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by Manish Dudharejia
Creating personalized content that communicates value is the key to reaching customers in today's complex marketing landscape. Here are three things you need to know.
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by Ryan Gould
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help you drive even more leads.
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by Jolina Landicho
This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
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by Laura Forer
A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that can help you determine what's going to actually work for you.
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by Randy Frisch
Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
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by Laura Forer
Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script.
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by Chris Cano
Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and increase ROI.
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by Jake Athey
Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in the right direction.
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by Ayaz Nanji
Google and Facebook dominate referral traffic to all types of online content, but the proportion of visits driven by each varies significantly by topic, according to recent research from Parse.ly.
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by Lorel Wilhelm-Volpi
Promoting your content on the right platform at the right time can make all the difference in establishing your brand as a thought leader. Here are four steps to help you get there.
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by Brandon Lewis
Looking for some social media marketing inspiration? Go beyond standard posts with these four unique and effective campaigns.
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by Laura Forer
YouTube is the world's second largest search engine, so it's especially important for video marketers to optimize their videos to rank in search results. Here are some usable tips to help you do that.
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Have you been looking to hone your writing skills? Add more punch to your presentations? More oomph to your email copy? All for free?!
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by Jacob Warwick
Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems.
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by Ayaz Nanji
Some 91% of online content receives no organic traffic from Google search, according to recent research from Ahrefs.
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by Ayaz Nanji
Marketers are using original research primarily to create blog posts, infographics, and PDFs, according to a recent report from Mantis Research and BuzzSumo.
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by Ayaz Nanji
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.
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by Garrett Moon
Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.
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by Peter Altschuler
Forget the fancy sound effects and music: B2B podcasts need to be informative, useful, and respectful of their listeners' time. Here are 11 tips for how to make your B2B podcast a success.
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![Online Video Watching Habits in 2018: Platform and Sound Trends [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/200918-ddp-lg.jpg)
![64 Statistics That Will Guide Your Content Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180813-infographic-lg.jpg)
![The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180730-infographic-lg.jpg)
![How to Get Your YouTube Videos to Rank in Search Results [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180628-infographic-lg.jpg)
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