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by Chris Gillespie
Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's ...
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by Vahe Habeshian
How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity.
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by Ella Patenall
B2B companies know how to talk-up their products or services, emphasizing how efficient and cost-effective they are. But customers don't want marketing spiel: They want balanced and unbiased information and insight from people they can relate to. You can make sure that's what they get.
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by Allen Adamson, Chip Walker
If you want your B2B marketing content to gain readers, the first thing you must do is think like a journalist so you can quickly grab your readers' attention with the key points you want them to take away. Read on for more, including four other surefire ways to engage ...
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by Ayaz Nanji
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement?
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by Brian Shilling
The path to brand attachment—one level up from brand loyalty—is long, winding, and challenging. And you can't skip ahead or take shortcuts. Here's how to get there in five strategic steps.
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by Lisa Shomo
Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets—and Dr. Seuss—use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss.
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by Vahe Habeshian
Passive content, including video, is out for 2019, claims this infographic. So what's in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content.
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by Dean Mackenzie
Want to create a lip-smacking lead magnet that prospects will come from far and wide to sample? You'll need the right mix to do it, including these 3 essential ingredients.
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by Ayaz Nanji
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn.
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by Tamsin Henderson
A lot of marketing directors are constantly tweaking their messaging—because it just isn't doing what they want it to do. And it's not easy to fix... with so many moving parts. But here are five of the most common issues that show up in marketing messaging of all kinds. Let's ...
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by Mike Osborne
You probably have a social media presence and a blog, but if you really want to make a lasting impression on your online audience, you need to be creating videos. Here's a look at why video marketing is one of the most effective methods of brand promotion there is—and how ...
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by Barry Feldman
Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and ...
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by Matt Snodgrass
How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 ...
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by Luc Benyon
Content on different channels and on different devices is consumed in different ways; as a result, there are more challenges for the storyteller, but more opportunities, too—including transmedia storytelling. Find out about the persuasive capabilities of storytelling across platforms.
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by Laura Forer
Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience.
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by Clemens Rychlik
Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about ...
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by Laura Forer
Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these.
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by Ernest Nicastro
If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more.
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by Ann Handley
The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling ...
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by Ayaz Nanji
Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.
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by Ayaz Nanji
Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.
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by Ayaz Nanji
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.
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by Laura Forer
From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching.
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by Anja Skrba
Having a content strategy in place is important, but it's not the only step to content success. Here are six considerations to ensure that your content marketing efforts are not being wasted.
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Most B2B newsletters seem confused as to why they exist. A study of 100 of them over three months found most of them difficult to read, visually confusing, and lacking utility. But the top 10 were different. Some people behind a few of those top newsletters answer the question, What's ... more![Three Creative Habits to Inspire You and Make You More Productive [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190311-infographic-lg.jpg)
![Supercharge Your Content Marketing With Interactive Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/Kaon_Interactivity_Infographic_2019-lg.jpg)
Two heads are better than one, right? So let's explore the immense possibilities of content created through collaboration. We start with 5 reasons to produce collaborative content, and then move on to 15 ways to bring collaborative content to life. See how to make content creation easier, more fruitful, and ... more
How can busy marketers make time for learning when we're already having trouble keeping our head above water with our day-to-day responsibilities? Podcasts are one of the most efficient ways to learn (and teach). They're easy to access, portable, economical. But where to start? Check out this list of 18 ... more![Context Is Everything: Transmedia vs. Integrated Campaigns [Video]](https://i.marketingprofs.com/assets/images/articles/lg/190121-video-lg.jpg)
Content marketing has proven itself time and time again, but merely producing content doesn't guarantee business or even marketing success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about ... more
The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling ... more
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