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by Ayaz Nanji
Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto.
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by Ayaz Nanji
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association.
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by Christian Neri
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more!
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by Laura Forer
This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.
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by Ayaz Nanji
Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia.
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by Laura Forer
The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with the visual competition, the types of ad photos that most appeal to us, and new visual technologies.
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by Christian Neri
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more...
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by Elizabeth Closmore
Livestreaming is fraught with risks at a time when a little bit of bad publicity can go a long way. But it's also a game-changer full of potential. It would be wise to explore how to use livestreaming to reach your customers on their preferred social channels.
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by Laura Forer
Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they listen, how much ad revenue is generated, and more.
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by Phil Nottingham
As social media users, we think nothing of creating videos that are fun and entertaining. Yet, when it's time to use video in a more structured environment, say for marketing, suddenly videos are intimidating. But they don't have to be.
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by Laura Forer
When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes into the making of content that gets shared far and wide.
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by Christian Neri
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more!
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by Peter Dulay
Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers?
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by Ayaz Nanji
The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor, which also shares the most emotional moments of 2017, as viewed through GIFs.
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by Laura Forer
How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms.
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by Sasha Laferte
E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about? And how do you decide?
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by Laura Forer
This infographic walks you through the step-by-step process of creating Instagram Stories for your business and highlights some of the additional features of the platform you can use to encourage even more views and engagement.
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by Christian Neri
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more...
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by Shachar Orren
Video is ever changing—from '90s video clips on MTV to vanishing Snapchat Stories—and the platform that airs the content helps shape and refine both video and how it's used. So when you're considering using video in your next social media marketing campaign, also consider this advice.
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by Robert Katai
People are busier than ever, and increasingly they are learning by listening to podcasts while multitasking. Accordingly, audio content might be the perfect choice to market your business or brand.
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by Darrin Brege
It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?
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by Ann Handley
B2C marketers are becoming more successful with content marketing, but many report their organizations don't have realistic expectations about what content marketing can achieve. See what else the annual study by MarketingProfs and Content Marketing Institute uncovered.
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by Laura Forer
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence.
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by Aleh Barysevich
If you forgot to tend to your technical SEO while you were busy surviving all the recent Google algorithm updates, who can blame you? But now is the time to shore up your technical SEO fundamentals in preparation for 2018.
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by Christian Neri
Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends...
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![The Ultimate Grammar Cheat Sheet for Writers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171212-infographic-lg.jpg)
![How to Keep Up With the Rise of the Visual Internet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180102-infographic-lg.jpg)
![The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171219-infographic-lg.jpg)
![Your Three-Step Road Map to Creating Viral Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171218-infographic-lg.jpg)
![How to Write the Most Effective Social Media Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171214-infographic-lg.jpg)
![The Small Business Guide to Instagram Stories [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171211-infographic-lg.jpg)
![The Right Content at Your Events Makes All the Difference [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171204-infographic-lg.jpg)
An event attendee's experience doesn't start and end when the doors open and close. Vendors can build relationships before, during, and after events—and the right content is key to doing that. Check out the infographic for tips on how to use content to boost the impact of your event presence. more
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