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by Laura Forer
Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy marketers can plan for in the coming year.
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by Andrea Fryrear
Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing.
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by Christian Neri
Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties...
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by Laura Forer
More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming.
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by Linda Emma
If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that.
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by Ayaz Nanji
Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups?
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by Christian Neri
Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more!
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by Laura Forer
One way to get more YouTube subscribers is to work with key YouTube influencers. Another is to learn from those influencers to see how your brand can organically attract viewers—and then turn those viewers into subscribers.
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by Ben Sailer
Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.
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by Ayaz Nanji
Marketers say social media is the best distribution channel for digital videos, according to recent research from Magisto.
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by Ayaz Nanji
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association.
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by Christian Neri
Why you might see a lot more Snapchat on the Web & why it might launch unskippable ads; Zuckerberg's personal 2018 resolution; Instagram recommended posts in user feeds & a new way to share Stories to WhatsApp; 2018 trends & predictions; more!
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by Laura Forer
This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.
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by Ayaz Nanji
Most B2C marketers who run influencer campaigns plan to increase or maintain their budgets for those programs this year, according to recent research from Linqia.
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by Laura Forer
The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with the visual competition, the types of ad photos that most appeal to us, and new visual technologies.
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by Christian Neri
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more...
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by Elizabeth Closmore
Livestreaming is fraught with risks at a time when a little bit of bad publicity can go a long way. But it's also a game-changer full of potential. It would be wise to explore how to use livestreaming to reach your customers on their preferred social channels.
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by Laura Forer
Podcasts have become a popular way for people to consume content, and there's no lack of options. Today's infographic explores the podcast boom by looking at who's listening, where they listen, how much ad revenue is generated, and more.
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by Phil Nottingham
As social media users, we think nothing of creating videos that are fun and entertaining. Yet, when it's time to use video in a more structured environment, say for marketing, suddenly videos are intimidating. But they don't have to be.
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by Laura Forer
When marketing content goes viral, it can seem like your lucky day. But it's likely much more due to planning and execution than luck. Today's infographic shows you what goes into the making of content that gets shared far and wide.
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by Christian Neri
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more!
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by Peter Dulay
Video plays an important role in driving consumer purchase decisions, so using your YouTube channel could be a great way to drive sales. But how can you convert subscribers into customers?
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by Ayaz Nanji
The most shared GIFs of 2017 were of a man blinking and a baby crying, according to recent research from Tenor, which also shares the most emotional moments of 2017, as viewed through GIFs.
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by Laura Forer
How many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six top social media platforms.
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by Sasha Laferte
E-books are valuable fuel for your content marketing engine. They assist in positioning companies as thought leaders, they provide value to customers and prospects, and they generate leads. But what should your e-book be about? And how do you decide?
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![What's New in Video Marketing? Trend Predictions for 2018 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180124-infographic-lg.jpg)
Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing. more
![Marketing Tips for Livestreaming on Social Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180117-infographic-lg.jpg)
![How to Get More YouTube Subscribers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180112-infographic-lg.jpg)
![The Ultimate Grammar Cheat Sheet for Writers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171212-infographic-lg.jpg)
![How to Keep Up With the Rise of the Visual Internet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180102-infographic-lg.jpg)
![The Podcast Explosion: The Who, What, and Why of Podcasts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171219-infographic-lg.jpg)
![Your Three-Step Road Map to Creating Viral Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171218-infographic-lg.jpg)
![How to Write the Most Effective Social Media Posts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171214-infographic-lg.jpg)
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