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by Bart Fish
Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users.
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by Ayaz Nanji
Total advertising revenue for the largest podcasting organizations jumped 72% between 2015 and 2016, according to recent research from the Internet Advertising Bureau (IAB) and PwC.
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by Trisha Randolph
As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue.
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by Christian Neri
LinkedIn's suite of tools to help you customize notifications; Facebook Messenger ads roll out globally, and Instant Article subscriptions are almost here; why Snap Map is worth paying attention to; get B2B leads with LinkedIn's Sponsored InMail; search via emoji; more!
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by Laura MacPherson
You lost your prospect to a competitor you've been enviously watching win again and again. What's happening? And how can you stop it from happening yet again?
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by Ayaz Nanji
Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore.
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by Tara-Nicholle Nelson
Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations.
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by Leslie Weller
In today's digital world, marketers manage thousands of images and videos. What's the best way to manage your marketing materials? Here are five best-practices to consider.
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by Ayaz Nanji
List-post headlines that include the number 10 garner more engagement on Facebook, on average, than headlines that include other numbers, according to recent research from Buzzsumo.
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by Tim Pollard
Communication matters. In organizations without effective communication, leaders can't lead, products don't sell, and projects don't get funded. Which presents a paradox: if it's that important, why does most communication fail?
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by Christian Neri
This week: Snapchat's new business-friendly features to fend off Instagram; Facebook's drone test to bring Internet to rural areas, and new transparency metrics to gain brands' trust; boost traffic with Instagram Story Ads; how teens use social; more!
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by Laura Forer
Some 90% of customers say they find video helpful when making shopping or buying decisions. But using video in marketing isn't always straightforward: You have to pick the right video for each stage of the marketing funnel.
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by Andrew Gazdecki
You want your customers and potential customers to think of your content less as annoying advertisement and more as valuable, useful, or enjoyable marketing. Consider these seven types of content proven to help you increase leads and optimize conversion rates.
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by Laura Forer
Is your blog working as hard as it should? Check out these five tips for generating more engagement and leads from your blog.
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by Cassie Nelson
Marketing content takes time, energy, and effort to produce. And even when you think you're doing it right, your efforts may fall flat. These quick tips for creating and distributing content can help you succeed.
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by Joe Griffin
Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.
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by Christian Neri
Facebook to spend millions on original shows, hits major user milestone; YouTube's VidCon announcements and its experimental app open to all; Instagram tires to make you share more; Reddit's big video effort; why you can't just focus on paid social; more!
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by Tyler Hakes
Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.
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by Ayaz Nanji
Which phrases in headlines are most effective in encouraging people to engage with articles on Facebook? To find out, Buzzsumo examined the performance of 100 million article headlines published this year.
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by Juan Jose Mendez
Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key.
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by Christian Neri
Google becomes the biggest job-search platform; Snapchat maps help users meet up; LinkedIn makes comments expressive; Music.ly's original programming with big partners; Instagram Stories user base soars; GIF's 30th anniversary...
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by Laura Forer
Lights, camera, action! But before you get to that point, check out these 11 questions to ask yourself about creating a marketing video for your brand.
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by Jessica Swanda
Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.
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by Ayaz Nanji
The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.
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by Harry Mills
Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed.
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![Video Content and Its Role in the Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170706-infographic-lg.jpg)
![Five Mantras That Can Lead to More Leads From Your Blog [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170705-infographic-lg.jpg)
![11 Questions to Ask Before You Create a Marketing Video [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170623-infographic-lg.jpg)
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