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by Ayaz Nanji
Most (84%) of marketing agencies say content will become more important to their clients over time, according to recent research from CopyPress.
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by Derek Slater
Jargon isn't necessarily gibberish. Use it right, and you can make your content more effective. But the most commonly used jargon doesn't do that at all.
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by Melissa Drozdowski
The past year provided fertile ground for social media goofs and gaffes. Many marketers apparently didn't do enough thinking before they clicked on the tweet, post, publish, or share button. Here are some of 2016's biggest social media fails and the lessons they can teach us.
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by Ayaz Nanji
Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
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by Christian Neri
LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more...
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by Ali Liaquat
Video content is becoming indispensable for your marketing efforts... Here's how you can create engaging videos and use your video content to build a loyal audience.
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by Lisa Bennett
Just because we marketers understand the power of video doesn't mean we use it to its full potential. If you're not using video in all the stages of the marketing funnel, you're leaving conversions and sales on the table.
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by Lucy Jones
What if, rather than thinking of your blog as a chore on a to-do list, you were to view it as a savings account, with each post a long-term investment that generates increasing traffic and relevant leads?
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by Christian Neri
This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more...
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by Deborah Holstein
Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their Gantt charts. But the reality is more goat rodeo than Gantt chart. There is a better way.
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by Laura Forer
Have you created your marketing to-do list yet? IBM offers advice on key marketing trends to help you succeed in 2017.
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by Ayaz Nanji
Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.
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by Laura Forer
Native advertising has become a source of revenue for many publishers. But trust is an issue: Consumers often feel deceived by both the media and native ads. Here's some insight on why publishers need to maintain trustworthiness, along with advice on how to do exactly that.
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by Barry Feldman
Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role.
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by Ayaz Nanji
Consumers interact most with very short Facebook posts, according to recent research from BuzzSumo.
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by Christian Neri
This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more...
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by Laura Forer
Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote.
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by Parker Davis
Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better Facebook ads.
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by Ayaz Nanji
Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage.
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by Tyler Lessard
In 2017, three major shifts in how we create, promote, and measure video content will bring about the tipping point that changes the game and puts us squarely on track for the Golden Age of Video.
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by Ayaz Nanji
Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics.
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by Christian Neri
Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more!
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by Ayaz Nanji
Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
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by Laura Forer
Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year.
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by Ayaz Nanji
Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.
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![Your 2017 Marketing To-Do List [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170119-infographic-lg.jpg)
![Fixing Native Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160116-infographic-lg.jpg)
![Which Types of Facebook Posts Get the Most Likes, Comments, and Shares? [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/160117-ddp-lg.jpg)
![How to Create Infographics Using PowerPoint or Keynote [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170112-infographic-lg.jpg)
![How Digital Marketers Are Using Visual Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/120117-ddp-lg.jpg)
![The Most Important Google Search Rank Factors [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/090116-ddp-lg.jpg)
![12 Examples of Killer Email Campaigns From 2016 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170105-infographic-lg.jpg)
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