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by Charlie Stewart
The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven sales-generating power of SEO.
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by Ayaz Nanji
Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review platform before May 27, 2016.
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by Andrea Lehr
Marketers can learn a lot from established voices who are driving decisions in marketing, and this analysis of 21 influencers' content sharing offers ways you can improve your own content strategy.
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by Christian Neri
This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more!
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by Lisa Pierson
Ready to learn how to woo new customers? Use the following four ways to sweep them off their feet with some sweet-talking Web copy.
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by Ayaz Nanji
The percentage of consumers who watch 10 or more hours of online video each week is steadily increasing, according to recent research from Limelight Networks.
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by Adam Weinroth
Food-related content is huge right now, so we analyzed the behavior of some 2 million visitors to recipe sites to see what they're looking for specifically.
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by Ayaz Nanji
Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?
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by Christian Neri
This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at the right audience, and much more!
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by Jennifer Silverberg
Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain and grow that alignment over the next decade.
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by Verónica Jarski
Knowing the ins and outs of Instagram can help you use the platform as a marketing tool, not just a social network.
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by Ayaz Nanji
What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want?
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by Ann Smarty
Keyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt to the ongoing evolution of search engine optimization.
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by Christian Neri
Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and entertainment livestream partnerships.
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by Caleb Cousens
Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create video content that is successful online. Here's what you need.
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by Verónica Jarski
Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
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by Mark Eardley
The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in a way that will result in a sale.
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by Verónica Jarski
Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected world.
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by Brad Dodge
Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.
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by Christian Neri
A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic.
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by Alexander Kesler
Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible.
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by Ayaz Nanji
Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.
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by Jacob Warwick
Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.
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by Victor Ijidola
Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why.
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by Michael Brown
Clichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience.
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![The Recipes for Content Marketing Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160726-food-content-marketing-infographic-lg.jpg)
![How to Build a High-Converting Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170712-how-to-build-a-high-converting-marketing-funnel-infographic-lg.jpg)
![Six Excuses Small Businesses Make for Not Having a Website [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160709-six-excuses-small-businesses-make-for-not-having-a-website-infographic-lg.jpg)
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