Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Verónica Jarski
Follow these seven steps to consistently attract and convert more customers by building an automated marketing funnel.
more
by Mark Eardley
The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in a way that will result in a sale.
more
by Verónica Jarski
Shockingly, some companies still don't have a website. Here's a look at why those companies have avoided creating one and why those excuses don't make sense in our connected world.
more
by Brad Dodge
Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.
more
by Christian Neri
A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic.
more
by Alexander Kesler
Your SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges for online businesses, is possible.
more
by Ayaz Nanji
Which people and brands have the biggest impact on discussions about content marketing on Twitter? To find out, Onalytica looked at 410,454 tweets posted during a 90 day period.
more
by Jacob Warwick
Increasing content noise and competition, greater reliance on pay-to-play content promotion models, and over-promotion and channel saturation that sabotage your marketing efforts... You can conquer those negative trends.
more
by Victor Ijidola
Don't forget whitepapers when you craft your content strategy. Myriad marketers consider them more effective than videos, e-newsletters, blogs, and infographics. Here's why.
more
by Michael Brown
Clichés have a bad reputation. When used sparingly, however, they can have a profound and positive effect on your audience.
more
by Christian Neri
This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature.
more
by Ayaz Nanji
Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto.
more
by Jeff Soriano
By collecting, curating and featuring user generated content (UGC)—such as selfies—brands can build authentic relationships with audiences and inspire genuine customer advocacy.
more
by Aleh Barysevich
Local SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement.
more
by Ayaz Nanji
What motivates people to share third-party content on Facebook with their friends? Are there differences between why men and women share on the social network?
more
by Brian Fravel
Are you tired of being asked for sales content or collateral that you've already sent? Don't assume the problem is where the content is kept or how it's organized. What matters is the delivery.
more
by Christian Neri
New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal.
more
by David Mercer
Competition is fierce. You need to get as much return as humanly possible from any outreach and influencer marketing activity you undertake. Knowing how to write effective, engaging emails is vital to ensuring those campaigns convert well.
more
by Cameron Conaway
Want to be a better content marketer? Then get in touch with your inner journalist. Check out these three traits of a good reporter that can make you a great content marketer.
more
by Carly Schoonhoven
Marketing to the wrong people doesn't help you. Knowing what motivates purchase decisions is essential to building a successful inbound program. So how do you figure out what motivates purchase and how to reach those motivated people? By creating buyer personas.
more
by Ayaz Nanji
Some 43% of companies say they plan to increase the number of staff working on content marketing this year, according to recent research from Curata.
more
by Barry Feldman
Tools for creating visual content don't need to cost a king's ransom. In fact, they need not cost anything at all.
more
by Christian Neri
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more!
more
by Abhishek Talreja
Content marketing is one of the most effective strategies for today's marketers. But the mindset, objectives, and intentions of B2B audiences are different from those of B2C audiences. Content for those different audiences must also differ.
more
by Joseph O'Brien
Marketers need to stop focusing on what their online videos are making people do and to start thinking about what people feel about their brand and its values.
more
![How to Build a High-Converting Marketing Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/170712-how-to-build-a-high-converting-marketing-funnel-infographic-lg.jpg)
![Six Excuses Small Businesses Make for Not Having a Website [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160709-six-excuses-small-businesses-make-for-not-having-a-website-infographic-lg.jpg)
![How Brands and SMBs Are Using Video Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/300616b-ddp-lg.jpg)
![Tap Into Free, Cheap, and Easy Visual Marketing Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160618-tap-into-cheap-and-easy-marketing-tools-infographic-lg.jpg)
MarketingProfs uses single